Sky, the British satellite TV provider, announced today (21/05/2015) that they will increase their episode library of children shows on their on-demand service from 700 episodes to 4000 episodes, an increase of almost 600%. A content deal was signed with Turner Broadcasting System and with many other content producers and distributors such as Viacom, BBC, Silvergate, Zodiak and DHX Media. Adventure Time and Ben 10 are some of the shows that will be included in deal. As the amount of kids content has increased, the shows will now be accessible via a dedicated on-demand service which will be classed as a new channel tab on Sky’s electronic programming guide.
Sky’s Brand Director of TV Products, Luke Bradley-Jones made this statement about the children’s content deal:
“I know from my own kids that they just want to watch their favourite TV characters including Ben and Dora whenever they can. And parents want the convenience of a quick and simple way to access lots of episodes all in one place. That’s why we’re massively expanding the variety and number of shows available on demand – and putting them front and centre of the Sky+ TV Guide. For our customers it means a huge library of kids shows, all there at the touch of a button.”