Cartoon Network’s New Unified International Management Direction
Cartoon Network is in the process of having a more unified international strategy by strengthening the relationship between Turner USA and Turner International. Turner EMEA’s SVP and chief content and creative officer for kids, Patricia Hidalgo will now also be responsible for Turner International’s Kids Strategy and will liaise with Turner USA’s production teams.
Hannes Heyelmann, the SVP and MD for Turner Central and Eastern Europe will now have responsibilities over Turner International’s Original Programming Strategy and will also communicate with the USA based production teams. When appointed in July 2014, the then-new President of Cartoon Network, Christina Miller stated that there needs to be a global strategy for Turner’s kids channels.