Cartoon Network Asia-Pacific And AIA Malaysia Team Up For Move It Movement Campaign
Life insurance company AIA Malaysia has teamed up with Turner Asia Pacific to create the Cartoon Network Move it Movement health campaign. The Cartoon Network Move it Movement event – presented by AIA Vitality in Kuala Lumpur, Malaysia on Friday 9th December to Sunday 11th December will feature mental and physical games, health check-ups, food and nutrition quizzes, and an opportunity to meet and greet Ben Tennyson from Ben 10 and The Powerpuff Girls. The purpose of the event is to increase the awareness of people’s health (from exercise to a balanced diet) and Cartoon Network is helping to add a bit of fun factor to the campaign in an attempt to get kids (and adults) fit and healthy.
According to research from AIA, two-thirds of children in Southeast Asia regularly enjoy watching cartoons with their parents, research from AIA also states that Malaysia’s younger generation tend to know more about their parents’ health than they do themselves.
Thomas Wong, chief marketing officer of AIA commented on the importance of the campaign:
“We are excited about this collaboration with Turner and Cartoon Network to drive awareness on the importance of health and fitness in Malaysia. As a leading insurer in Malaysia, we are committed to putting ‘life’ at the heart of life insurance. To do this, we will play a more active role in empowering and enabling our customers and the community to take better care of their health. This campaign is a fun way for us to reach out to families and inspire them to make positive, sustainable changes to their lifestyle that will translate to better health.”
Phil Nelson, managing director of Turner Asia-Pacific explains that Cartoon Network is the perfect partner to help run the Move It Movement Campaign:
“Cartoon Network is the perfect partner for AIA to introduce kids to a conversation around health, fitness and lifestyle, where they can play a key role in influencing the entire family’s well-being. We can use the power of the Cartoon Network brand to inspire kids and parents to make healthy choices and build healthy habits together. Turner’s creative team has a wealth of experience partnering with progressive, innovative brands that recognize the tremendous influence of kids on all aspects of family life and parent decision making.”