Cartoon Network UK Wins Two PromaxBDA UK 2016 Awards

Cartoon Network UK Wins Two PromaxBDA UK 2016 Awards

Cartoon Network UK Wins Two PromaxBDA UK 2016 Awards

This year, Cartoon Network UK has won two gold-level Promax UK Awards in the Best Direct Response Promo Kids and Best Sponsorship Package categories. The PromaxBDA UK Awards is an annual event to celebrate the very best of what the British creative television marketing, promotion, branding & design industry has to offer. The PromaxBDA UK 2016 awards ceremony took place on Friday 4th November at Here East at the Queen Elizabeth Olympic Park in London.

The “Best Direct Response Promo Kids” gold award was awarded to Cartoon Network UK’s 2015 Ice King Christmas Countdown, every day during December on the run-up to Christmas, the Ice King from Adventure Time was up to mischief; he attempted to ruin the festive season, either by stealing presents or by annoying Christmas carol singers. Cartoon Network UK ran an running news report/competition for kids to report what on the Ice King done each day in exchange for an award, everyday a different prize was given away.

Video of all of the Ice King’s crimes during Christmas 2015:

Eventually, the Ice King felt really sorry for what he did, so he became a “Nice” king and had a big prize giveaway.

Cartoon Network UK won the gold “Best Sponsorship Package” award for its Weetabix Weetabuddies sponsors Breakfast Funnies campaign. Each sponsorship ident features different Weetabuddy characters (made up of a Weetabix block, nuts and fruit) in a cereal bowl telling funny jokes or acting in funny situations. Cartoon Network UK also made Weetabuddy versions of Adventure Time’s Jake the Dog, Uncle Grandpa, Regular Show’s Rigby and Bubbles from The Powerpuff Girls. The purpose of the campaign is to educate kids the importance of eating a healthy breakfast, the campaign was also used in conjunction with Cartoon Network’s Imagination Studios initiative.

Turner UK also won a silver award in the “Best Sponsorship Package” category for its What’s on TV sponsors Christmas on TCM campaign last year and also a bronze award in the “Best Print Based Ad or Poster” category for TruTV’s RuPaul’s Drag Race: May Contain Nuts advertising campaign

http://promaxuk.com/promaxuk-awards/2016-winners/

BAFTA Kids Awards Tonight!

Tonight (20/11/2016) is one of the most important nights of the year for the British children’s entertainment industry, the 2016 Children’s BAFTA awards will be held at The Roundhouse in London. As a reminder, below is a list of all the nominations awarded to Cartoon Network; awards include Favourite TV Show (BAFTA Kids Vote award) and channel of the year.

List of all the categories with Cartoon Network UK nominations:

Decided By BAFTA Jury

Best UK Animated Show

The Amazing World of Gumball: Ben Bocquelet, Mic Graves, Sarah Fell

Channel Of The Year

Cartoon Network UK and Ireland: Turner Kids UK Team

Best International Show

We Bare Bears: Daniel Chong, Manny Hernandez, Carrie Wilksen

Best Children’s Show Storywriter

The Amazing World of Gumball – Writing Team

Decided By Public Vote

BAFTA Kids Vote: Favourite TV Show

We Bare Bears: Daniel Chong, Manny Hernandez, Carrie Wilksen

Full list of all the BAFTA Children’s Awards 2016 Nominations

http://awards.bafta.org/award/2016/childrens

Boomerang UK Promotes Top Cat Begins Movie

Boomerang UK Promotes Top Cat Begins Movie

Boomerang UK Promotes Top Cat Begins Movie

Boomerang UK has launched a microsite to promote the new Top Cat movie: Top Cat Begins. Top Cat: Begins is a prequel to both the 2011 animated movie and the animated series of the same name. The film goes into the details on how Top Cat, the yellow charismatic trickster alley cat, first met up with Benny and how the gang got together. Unlike its theatrical prequel (made with Adobe Flash), this film is made in CGI (computer-generated imagery). On the microsite on the Boomerang UK website, there’s an opportunity to win an iPad. In order to enter the competition, just play the Pal-Alley Pickup game. In order to play the game, use your mouse to get everyone in Top Cat’s gang but make sure to avoid Officer Dibble and the bad guys. Competition ends on Friday 10th June.

Top Cat Begins will be released in cinemas across the UK on Friday 27th May.

http://www.boomerangtv.co.uk/campaigns/TopCatBegins

Also in other Top Cat related news, Warner Bros. and UK’s Halifax Bank have teamed up for an advertising campaign featuring the indisputable leader of the gang himself, the ad made its UK television debut on Friday 22th April. For the time being, Top Cat will act as a temporary “mascot” for the bank.

http://www.thedrum.com/news/2016/04/22/ad-day-halifax-when-top-cat-visited-halifax

Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Turner Broadcasting System Europe’s young adult entertainment brand, Adult Swim is launching its first European online marketing campaign to promote its shows which are now available on Spotify Video, the campaign is called #wrongbutright and will feature clips from Adult Swim’s shows (including Rick and Morty, The Venture Bros., Robot Chicken and Tim and Eric Awesome Show, Great Job!). The campaign will feature on IGN, MTV’s website and Twitch and also on social media platforms: YouTube, Facebook, Twitter, Instagram and SnapChat.

From The Turner UK Press Release

Adult Swim, home to some of the greatest original adult animation and live action comedy, kicks off its first EMEA above the line marketing campaign across the UK, Sweden and Germany. The targeted mobile video campaign, titled #wrongbutright, uses clips from the channel’s eclectic, surreal comedy shows to drive to Adult Swim’s content on Spotify.

The mobile led campaign will aim to reach Adult Swim’s 18-34 year old millennial audience through a mix of video and pre-roll advertising across platforms such as IGN, MTV and Twitch and targeted run of site adverts on key gaming and entertainment sites. The creative includes clips from Adult Swim favourites, Rick and Morty, Venture Brothers, Robot Chicken and Tim and Eric, showcasing the broad array of comedy satire and animation available on Adult Swim.

The wider campaign will be supported strongly by Adult Swim’s UK social media platforms across YouTube, Facebook, Twitter, Instagram, SnapChat. Campaign GIFs on Facebook, Twitter and Instagram will be uploaded daily to engage the audience and encourage them to share. Themed YouTube playlists will also be uploaded daily such as an “Introduction to AdultSwim #wrongbutright content” where consumers can click on the “wrong or right” option to be taken to a relevant clip.

Humphrey Black, Vice President, Media Distribution, Turner Broadcasting EMEA said:

“The comedy on Adult Swim is edgy and laugh out loud funny. It’s the type of comedy that can make you question whether it’s wrong to laugh – but that’s what makes it right! Our targeted #wrongbutright mobile video campaign is a perfect way to reach that 18-34 year old millennial audience, providing them with mobile entertainment on the go. It is funny, easily sharable and a great way to drive them to the Spotify video service where they can find loads more Adult Swim shows.”

Adult Swim content is available on Spotify as part of a landmark deal between Turner and the digital platform to grow the brand’s presence across Europe. As part of the partnership, full episodes from the network’s catalogue of fan favourites, including Robot Chicken, Aqua Teen Hunger Force and Tim & Eric’s Awesome Show, and rising stars such as Black Jesus, Rick and Morty and Mr Pickles are available.

Adult Swim is the #1 network among adults 18-34 and 18-49 on basic cable in the US. Adult Swim shows and clips are available via Spotify in the UK, Germany, and Sweden, with new content being added each month.

Adult Swim currently airs every Thursday night on FOX UK and Ireland, available on Sky, Virgin Media, TalkTalk TV, BT TV and Plusnet TV.

https://www.youtube.com/channel/UCHcMtE3EiKmqrJZBZyUBuRQ