Turner Latin America will be at the El Ojo de Iberoamérica (The Eye of Latin America) advertising festival on 2nd to 4th November 2016 at the Hotel Hilton de Puerto Madero in Buenos Aires, Argentina. Turner Latin America is currently running a creative competition called Ideas del Cajón (Ideas Drawer), where people can submit their creative ideas for branded content, all entrants will be judged by a panel of experts in the TV and advertising industry. The winning entry will air on Turner’s channels in Latin America in the form of a two minute video.
Cartoon Network France Signs FranceTV Publicité Ad Agency Deal
Turner France has signed a deal with FranceTV Publicité for ad sales representation for three of its children’s channels: Cartoon Network, Boomerang and Boing. The state-owned national broadcaster of France will start their ad agency agreement with Turner on 1st January 2017, the deal will last for four years. The new deal will make FranceTV Publicité the second largest player in children’s advertising in France.
The three channels target three different audiences and therefore different advertisers, with Cartoon Network as its flagship channel mostly aiming at male children, Boomerang as its classic animation channel also dependent on modern acquisitions from Warner Bros. Animation and from other independent studios and Boing as Cartoon Network’s variety overspill channel.
Pierre Branco, VP and General Manager for Turner France, Portugal and Africa said (translated):
“I am delighted with this new collaboration. We entrust the management of our advertising space with FranceTV Advertising, its expertise and its capacity for innovation expertise convinced us to establish this new partnership. We are certain that with this new offering we always bring more value to our current advertisers and future.”
Turner is expanding in Chile by hiring Enrique Matte Puga as commercial sales manager, his new role will involve selling advertising space on all of Turner’s channels operating in the country including Cartoon Network Latin America, Boomerang Latin America and the free-to-air Chilevision television channel which broadcasts a Zona Cartoon Network programming block on weekends.
Bernardo Benedit, VP, ads sales, Turner Latin America made this statement on Enrique Matte Puga’s appointment:
“Chile’s market has gained a leading role in Turner’s Latin American strategy, as our signals are placed among the most watched channels of Chile’s pay-TV,” said “This is why we have decided to have Enrique Matte lead our new sales team placed in Santiago de Chile, so we improve our bond with clients, media agencies and strategic partners.”