Cartoonito UK Masha And The Bear Toys R Us Sponsorship Deal

Cartoonito UK Masha And The Bear Toys R Us Sponsorship Deal

Cartoonito UK Masha And The Bear Toys R Us Sponsorship Deal

Turner UK and toy manufacturer Simba Smoby have teamed up with Toys R Us for a sponsorship deal to advertise Masha and the Bear toys. Toys R Us will sponsor the hit Russian pre-school 3D CGI cartoon everyday on Cartoonito UK until Friday 16th September.

Cartoonito is currently running a competition with Toys R Us for a Masha and the Bear giveaway, One lucky winner will receive one Masha house playset, one Bear house playset and one Bear soft toy. Ten runner-ups will receive one Bear soft toy. Competition ends Friday 16th September 2016.

http://www.cartoonito.co.uk/masha

Andrew Mallandaine, sales director, Turner UK, made this statement regarding the Masha and the Bear Toys R Us sponsorship:

“We’re excited to be working with Britain’s toy retailer, Toys R Us to promote Cartoonito’s popular preschool series, Masha and the Bear. Cartoonito will feature sponsored Toys R Us content across our on air and digital platforms to help further raise awareness for the series and encourage kids to enter our Masha and the Bear competition for a chance to win some brilliant prizes.”

Jim Proctor-Blaine, head of marketing and licensing for Simba Smoby, also added:

“I am very happy to have worked with Turner and Toys R Us on this campaign – Masha and the Bear is a fantastic show, and hopefully more children will see it and enjoy it as a result of this activity. It’s also great to have the support of a leading retailer like Toys R Us on stocking our range of Masha and the Bear toys.”

http://www.licensing.biz/news/read/cartoonito-teams-with-toys-r-us-for-masha-and-the-bear-tv-campaign/044486

Cartoon Network UK Signs Child Safe Advertising Deal With SuperAwesome

Cartoon Network UK Signs Child Safe Advertising Deal With SuperAwesome

Cartoon Network UK Signs Child Safe Advertising Deal With SuperAwesome

Turner Broadcasting System Europe have signed a deal with child-targeted and child-safe internet advertising company, SuperAwesome. With the new deal, it can be ensured that products and services advertised on Turner’s kids channel websites (cartoonnetwork.co.uk, boomerangtv.co.uk and cartoonito.co.uk) will be suitable for children and will be of interest of that age group. This latest move was to ensure 100 per cent kids-safe, EU GDPR (General Data Protection Regulation) compliant advertising, which can be achieved by using SuperAwesome’s AwesomeAds server technology.

SuperAwesome is currently the largest digital kids’ brand platform in the world, powering kid-safe advertising and content for global entertainment and content owners such as Hasbro, LEGO, Disney and also Turner’s sister company in the Time Warner group, Warner Bros.

Andrew Mallandaine, director of ad sales at Turner made this statement regarding the new child safe advertising deal:

“Turner is committed to delivering engaging and safe experiences for young audiences. We’ve been impressed by SuperAwesome’s investment in technology and global teams as well as its dedication to safety standards in the digital kids’ arena. The platform is the industry standard for kid-safe advertising and we are delighted to be partnering with them to deliver one of the best online destinations for kids.”

Dylan Collins, CEO of SuperAwesome also made this statement with the new deal with Turner:

“We are incredibly proud to welcome Turner on board as a partner in our content marketplace. Its portfolio of sites – Cartoon Network, Boomerang and Cartoonito – are among the most iconic kids’ IP in the world. This provides an amazing opportunity for brands to creatively engage with kids.”

http://www.superawesome.tv/

http://www.thedrum.com/news/2016/05/25/turner-international-inks-deal-deliver-kid-safe-ads-its-digital-properties

http://www.licensing.biz/news/read/turner-strikes-exclusive-deal-with-superawesome-for-digital-advertising/043943

https://blog.superawesome.tv/2016/04/21/gdpr-passes-into-law-what-this-means-for-kids-marketing-in-europe/