Cartoon Network Imagination Studios MENA Research Study

Cartoon Network Imagination Studios MENA Research Study

Cartoon Network Imagination Studios MENA Research Study

Turner Middle East and North Africa has recently conducted an Imagination Studios survey in Saudi Arabia and the United Arab Emirates to find out more about children’s creative preferences and what kind of character traits they want their cartoon character creations to have. According to the research, kids in the two countries prefer writing to drawing and they think that personality is more important than the appearance of their characters. There was a need for a creative platform to encourage creativity in the region, this led to the creation of Imagination Studios in the MENA area. The research was conducted on a sample size of 1500 people, this includes children between 6 to 12 years old, their parents, as well as their teachers.

Research Statistics

23% of children in the UAE and 25% in Saudi Arabia voted that their character should be kind.

25% of respondents in the UAE agreed that their imaginary heroes should be inventive, while 22% in Saudi Arabia stated this was important.

70% of people surveyed acknowledged that humour is a trait that they would like their characters to embody, a quality they also seek in their friends.

43% of respondents preferred that their characters speak classical Arabic.

Cartoon Network Imagination Studios is a new initiative in the MENA region which had a successful rollout over Europe and Africa last year, the Imagination Studios website informs children on how Cartoon Network’s cartoons are made and teaches them in a simplified way about the various stages in animation production, ranging from storyboarding to character design. As part of the Imagination Studios initiative, there is also a competition for children to enter their storyboards, character drawings and short animations, the theme for this year is about road safety.

The Cartoon Network Arabic Imagination Studios competition is open to three categories based on age groups: 4 to 6 years old, 7 to 9 years old and 10 to 14 years old. Ten winners from each age group will be awarded Kindle 8GB Fire HD 7 Wi-Fi Tablet. The competition ends on Wednesday 30th November. To encourage participation in the Imagination Studios competition, representatives from Cartoon Network Arabic will visit schools across Saudi Arabia, UAE, Qatar and Kuwait. Back in 2012, Cartoon Network Arabic launched a similar competition called Creative Generation, Cartoon Network Africa also had a competition of the same name before Imagination Studios was introduced.

Tarek Mounir, Vice President and General Manager of Turner for Turkey, Middle East, North Africa, Greece & Cyprus said:

“Since its introduction, the Creative Generation initiative has received tremendous response from kids, parents and schools in the region. Our recent endeavour, Imagination Studios, is an evolution of that creative concept, and is aimed at attracting a more diversified pool of young creative minds. Imagination Studios will encourage creative thinking in bright young minds, and offer a platform to showcase the talent of students across the region”

https://menaherald.com/en/2016/10/30/turner-releases-significant-findings-study-launch-cartoon-network-arabics-imagination-studios/

Cartoon Network Africa And Animation SA Partner At DISCOP Johannesburg

Cartoon Network Africa And Animation SA Partner At DISCOP Johannesburg

Cartoon Network Africa And Animation SA Partner At DISCOP Johannesburg

Cartoon Network Africa And Animation SA Partner At DISCOP Johannesburg

Turner Africa (Cartoon Network, Boomerang and Boing) have partnered with Animation SA, an organisation that represents the animation industry in South Africa to create the first ever Animation Lounge at the DISCOP Johannesburg media industry convention on 2nd and 4th November 2016 at the Sandton Convention Centre in Johannesburg, South Africa.

As part of the Animation Lounge booth, Turner and Animation SA will be running an Animation Pitching competition, where African producers and storytellers can pitch their show ideas to a panel of local and international industry experts, Turner will also offer producers scheduled pitching sessions, there will be a sharing and Q&A sessions before the competition. Competition winners and runner-ups will also win cash prizes.

Pierre Branco, vice president & general manager of Turner Southern Europe & Africa made these statement regarding the pitching competition and partnership with Animation SA:

“It is a great opportunity for Turner Africa to sponsor the Animation SA booth and pitching competition, says for Turner. This is a great demonstration of how we are strengthening our presence across the continent and building our local production strategy to make content relevant and engaging for African audiences.”

Nick Wilson, chair of the Export Missions Committee of Animation South Africa also added:

“This partnership with Turner is indicative of the bargaining power of the collective and is validation for the efforts of all the volunteers at Animation South Africa over the years. Our mandate is to grow the animation industry in South Africa and there is no better way to do that than in dialogue with one of the biggest players in global animation.”

http://www.4rfv.com/QUPQQRIL2PE6/animation-sa-partners-with-turner-for-discop-jhb-2016.htm

http://animationsa.org/

Cartoon Network UK Imagination Studios Survey 2016

Cartoon Network UK Imagination Studios Survey 2016

Cartoon Network UK Imagination Studios Survey 2016

Before the relaunch of thr Cartoon Network’s Imagination Studios competition, Cartoon Network UK conducted a survey to find out more about the country’s children (as well as their parents and schoolteachers). To summerise, children still find the simple things in life important, 66% of children prefer kindness rather than being popular and humour is the main expectation of their imaginary characters and their friends in real life. Also according to the survey, 53% of kids prefer cleverness over coolness and 63% went for funny over friendly. The study also states that 63% of kids prefer to draw than write and the majority would start by designing the appearance of their characters, they place a greater emphasis on characters being good-natured; 33% of kids overall said they would choose to create a character in animal form.

According to the survey, more than 50% of parents and teachers agree that animation helps to develop children’s creativity and humour. The number of working parents is currently at a 20-year high, but despite this they’re aware about their children’s likes and dislikes.

The 2016 Cartoon Network Imagination Studios competition is now open for all 6 to 12 years olds and schools in the UK, visit the newly revamped Cartoon Network Imagination Studios microsite to learn more about how cartoons are made and enter the competition to submit your character drawing, storyboard or short animated film for your chance to see your creation on Cartoon Network.

http://imaginationstudios.cartoonnetwork.co.uk/competition/

From The Turner UK Press Release

A nationwide survey of 6-12 year olds, their parents and teachers has revealed that kids have a positive view of the world and seek out laughter more than anything else. Launched alongside the return of cartoon-making competition Imagination Studios, the study also found that, whilst 63% of kids prefer to draw over write and the majority would start by designing how their character looks, they place a greater emphasis on characters being “good”; a trend that carries over to the expectations they have for their friends.

When asked which traits they would choose for their own original character, 66% of kids opted for kind over popular, 53% chose clever over cool and 63% went for funny over friendly. Humour also came out as the attribute kids considered most important for their character to be and the number one thing they like best about their friends. Added to this, the study showed that children from an early age recognise the positive qualities in their friends: they like their friends to be funny, friendly and kind; they don’t want naughty friends.

The findings also reaffirmed children’s strong affinity with animals across both the real and animated worlds – following a recent Sky Kids survey that named Scooby-Doo and Tom & Jerry (renowned for their family-friendly, slapstick humour) as the top kids’ TV shows of all time. 33% of kids overall said they would choose to create a character in animal form, led by girls with 48%, and Vet was the #2 job choice for kids overall; the #1 choice for girls.

Perhaps reflective of one of the most recent major shifts in the UK national curriculum, Computer Game Designer came out as the #1 job for kids overall and was also the job more parents would choose for their child, over Doctor/Nurse or Lawyer. The results also showed how in tune today’s parents are with their kids’ creative and everyday life preferences – bolstered by research that shows parents are watching TV with their kids as much as than ever.

Dr Sam Wass, expert child psychologist and academic at the University of East London and the University of Cambridge commented:

“This research shows that, in an era of ever increasing sophistication and complication, kids still value the simple things in life like kindness and humour. Even with developments in technology and the evolution of cartoons, they have retained the simplicity and relatability that kids and their parents love. This new opportunity for children to engage in their own creative play, by creating drawings of their own family, or of real-life situations that they have encountered, is a wonderful way to encourage children to draw links between the imaginary and the real world.”

Launched for the first time last year, Cartoon Network Imagination Studios offers kids a unique insight into how some of their favourite cartoons are created and offers them an opportunity to enter their own creations and win the chance to see their work animated and shown on air!

Whether you like to write or draw, the competition is now open to all kids aged 6-13. Visit www.cartoonnetwork.co.uk/imaginationcompetition to find out more.