Cartoon Network USA To Launch On New Hulu Live Stream Service

Cartoon Network USA To Launch On New Hulu Live Stream Service

Cartoon Network USA To Launch On New Hulu Live Stream Service

Time Warner (the ultimate parent company of Cartoon Network, Adult Swim and Boomerang via Turner) has announced today that the company has acquired a 10% stake in Hulu, a USA based premium streaming video on-demand TV service owned by a consortium of Hollywood’s biggest media firms such as The Walt Disney Company (Disney/ABC), 21st Century Fox (20th Century Fox/Fox Broadcasting) and Comcast (Universal/NBC).

With Time Warner now owning a part of Hulu, it was announced that live streams of Cartoon Network, Adult Swim and Boomerang will be distributed on Hulu’s new live TV streaming service (including other Turner networks – TNT, TBS, CNN, truTV and TCM) which is due to be launched in early 2017. Back in April 2015, Hulu signed a multi-year streaming deal with Turner for full seasons of Adult Swim and Cartoon Network shows including Aqua Teen Hunger Force, Dexter’s Laboratory, Ben 10, Robot Chicken, The Venture Bros, Adventure Time and Regular Show. The new Time Warner/Hulu partnership will expand upon the current deal with Turner.

The new live TV streaming will feature an intuitive interface with personalisation options and access to live and on-demand content, subscribers will be able to use the new service on compatible living room and mobile devices and there will be no set-up and installation costs. Hulu is the only streaming subscription service that offers the latest TV episodes from five out of the six largest broadcasters in the United States. Presently, Hulu provides a discounted VOD service with limited commercials for $7.99 per month and a completely ad-free subscription for $11.99 per month.

From The Time Warner Press Release

Time Warner Inc. and Hulu LLC announced today that Time Warner will become a 10% owner of Hulu, the premium streaming TV service that offers the best of current season programming, premium original content, films and full seasons of hit series. Time Warner joins The Walt Disney Company, 21st Century Fox, and Comcast in the joint venture.

The investment in Hulu reflects Time Warner’s continued commitment to supporting innovative digital services that allow consumers to access high-quality content however they want it across a variety of platforms.

It was also announced that Turner’s powerful entertainment, sports, news and kids networks including TNT, TBS, CNN, Cartoon Network, Adult Swim, truTV, Boomerang and Turner Classic Movies will be available live and on-demand on Hulu’s new live-streaming service, which is slated to launch early next year. With no set-up costs or installation, Hulu’s new service will offer an intuitive and personalized interface, and instant access to live and on-demand content, across hundreds of living room and mobile devices.

Hulu will continue its current offering of ad-supported and ad-free subscription video on demand products to complement both traditional pay TV packages as well as the new streaming service. The company also remains focused on acquiring iconic and award-winning programming like Empire, Homeland, Seinfeld, Curious George, South Park and Fear The Walking Dead, as well as creating original programming that builds upon its success with shows such as The Mindy Project, The Path, Difficult People, 11.22.63 and the Golden Globe® -nominated Casual.

Jeff Bewkes, Chairman and CEO of Time Warner said, “Our investment in Hulu underscores Time Warner’s commitment to supporting and developing new platforms for the delivery of high-quality content and great consumer experiences to audiences around the globe.” Mr. Bewkes continued: “We’re also excited to join Hulu’s other owners in launching a new consumer-friendly package featuring leading networks that will deliver more value to audiences and complement Hulu’s core SVOD offerings. The inclusion of Turner’s networks in Hulu’s new streaming service furthers our efforts to allow consumers to engage with and enjoy our brands across a wide range of platforms and services.”

Mike Hopkins, CEO of Hulu, said, “This investment from Time Warner marks a major step for Hulu as we continue to redefine television for both consumers and advertisers. Our two companies have long enjoyed a productive relationship – which includes the availability of past seasons of popular Turner shows on our current SVOD offerings – and we are very proud that Turner’s networks will be included in our planned live streaming service.”

About Hulu

Hulu is a premium streaming TV destination that offers hundreds of thousands of hours of the best of current season programming, premium original content, films and full seasons of hit series to subscribers with limited commercials for $7.99 per month or commercial free for $11.99 per month. Hulu is the only streaming subscription service that offers current season content from 5 of the 6 largest U.S. broadcast networks, as well as acclaimed Hulu Originals. Since its launch in 2008, Hulu has been at the forefront of entertainment and technology and continues to redefine TV by connecting viewers with the stories they love.

Adult Swim At San Diego Comic Con 2016

Adult Swim At San Diego Comic Con 2016

Adult Swim At San Diego Comic Con 2016

Cartoon Network’s sister network for young adults – Adult Swim will also be attending the 2016 San Diego Comic-Con International convention this week (Thursday 21st July – Sunday 24th July), with panels, autograph sessions and an adults only carnival called “Adult Swim on the Green” where attendees can play games, get a photo op with Mr. Pickles, check out the Meatwad Full Dome Experience and watch special screenings at nighttime.


Friday 22nd July – Indigo Ballroom

Robot Chicken – 12.15pm – 1pm
Brad Neely’s Harg Nallin’ Sclopio Peepio – 1.15pm – 2pm
Rick and Morty – 2.15pm – 3pm
Samurai Jack – 3.15pm – 4pm

Autograph Sessions

Saturday 23rd July – Booth #3721

Samurai Jack 12pm – 1pm
Rick and Morty 1.30pm – 2.30pm
Brad Neely’s Harg Nallin’ Sclopio Peepio 3pm – 4pm
Robot Chicken 4.30pm – 5.30pm

Adult Swim on the Green Events (Convention Way & 5th Ave Pier)

Toonami Pre-Flight at 8pm-10pm on Thursday 21st July.
Adult Swim Presents: Things You’ve Never Seen at 8pm – 10pm on Friday 22nd July.
Rick and Morty Evening with show creators Dan Harmon and Justin Roiland on Saturday 23rd July at 8pm-10pm.

Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Turner Broadcasting System Europe’s young adult entertainment brand, Adult Swim is launching its first European online marketing campaign to promote its shows which are now available on Spotify Video, the campaign is called #wrongbutright and will feature clips from Adult Swim’s shows (including Rick and Morty, The Venture Bros., Robot Chicken and Tim and Eric Awesome Show, Great Job!). The campaign will feature on IGN, MTV’s website and Twitch and also on social media platforms: YouTube, Facebook, Twitter, Instagram and SnapChat.

From The Turner UK Press Release

Adult Swim, home to some of the greatest original adult animation and live action comedy, kicks off its first EMEA above the line marketing campaign across the UK, Sweden and Germany. The targeted mobile video campaign, titled #wrongbutright, uses clips from the channel’s eclectic, surreal comedy shows to drive to Adult Swim’s content on Spotify.

The mobile led campaign will aim to reach Adult Swim’s 18-34 year old millennial audience through a mix of video and pre-roll advertising across platforms such as IGN, MTV and Twitch and targeted run of site adverts on key gaming and entertainment sites. The creative includes clips from Adult Swim favourites, Rick and Morty, Venture Brothers, Robot Chicken and Tim and Eric, showcasing the broad array of comedy satire and animation available on Adult Swim.

The wider campaign will be supported strongly by Adult Swim’s UK social media platforms across YouTube, Facebook, Twitter, Instagram, SnapChat. Campaign GIFs on Facebook, Twitter and Instagram will be uploaded daily to engage the audience and encourage them to share. Themed YouTube playlists will also be uploaded daily such as an “Introduction to AdultSwim #wrongbutright content” where consumers can click on the “wrong or right” option to be taken to a relevant clip.

Humphrey Black, Vice President, Media Distribution, Turner Broadcasting EMEA said:

“The comedy on Adult Swim is edgy and laugh out loud funny. It’s the type of comedy that can make you question whether it’s wrong to laugh – but that’s what makes it right! Our targeted #wrongbutright mobile video campaign is a perfect way to reach that 18-34 year old millennial audience, providing them with mobile entertainment on the go. It is funny, easily sharable and a great way to drive them to the Spotify video service where they can find loads more Adult Swim shows.”

Adult Swim content is available on Spotify as part of a landmark deal between Turner and the digital platform to grow the brand’s presence across Europe. As part of the partnership, full episodes from the network’s catalogue of fan favourites, including Robot Chicken, Aqua Teen Hunger Force and Tim & Eric’s Awesome Show, and rising stars such as Black Jesus, Rick and Morty and Mr Pickles are available.

Adult Swim is the #1 network among adults 18-34 and 18-49 on basic cable in the US. Adult Swim shows and clips are available via Spotify in the UK, Germany, and Sweden, with new content being added each month.

Adult Swim currently airs every Thursday night on FOX UK and Ireland, available on Sky, Virgin Media, TalkTalk TV, BT TV and Plusnet TV.