Cartoon Network Partners With Brazilian Airline Azul For Powerpuff Girls Branded Plane
Turner Latin America and Azul Airlines, the largest domestic airline company in Brazil have partnered up for a specially designed Powerpuff Girls branded airplane. Now Azul customers can take to the skies with Blossom, Bubbles and Buttercup, which will be flying as shown on the plane’s fuselage. The branded plane is an Embraer 195, with the Brazilian civil aircraft registration code PR-AIQ. In partnership with Sky Brasil, Azul has a livestream of more than forty television channels, including Cartoon Network on its in-flight entertainment system, which is available on most of their flights.
Gustavo Diament, General Manager of Turner Brazil made this statement (translated) about the Powerpuff Girls branding partnership with Azul:
“We are proud to offer a different experience for fans of the series, they can now fly in the company of Blossom, Bubbles and Buttercup.”
Claudia Fernandes, Director of Marketing and Communication from Azul (translated) also made this statement:
“We are delighted with the partnership between Azul and Cartoon Network. With the live broadcast of Cartoon Network in most of its aircraft, the addition of the Powerpuff Girls on the fuselage makes it an even more special experience of those who travel with us”
Cartoon Network And Troika Develops Dimensional Rebrand Style Guide
Yesterday (09/06/2016), it was announced that Turner Broadcasting System and Hollywood-based branding and marketing innovation agency Troika have partnered up to develop a style guide for the new Cartoon Network rebrand (known as Check It 4.5 by CN fans, officially called “Dimensional”) to inform international versions of Cartoon Network how the new branding should be implemented.
The style guide is a set of rules on how the animations and on-screen graphics should be displayed on-screen to maintain an international consistency of branding. Also, Troika have designed a dynamic insert and promo system that provides brand consistency, this system will be applied to promos made by the international Cartoon Network creative teams.
Jacob Escobedo, Vice President of Design/Creative for Cartoon Network stated that developing a style guide based on the new branding was a difficult process and he was impressed by Troika’s work:
“We asked Troika to do the impossible. I’m surprised, actually, that they didn’t throw us out of their office when we dumped all of our design fragments and bits in their lap and asked them to piece it all together into a comprehensible system. They handled the challenge like pros, transforming our on-air packaging into a dynamic and cohesive environment. All of this while feeding us amazing cookies.”
Larry Morris, Creative Director On-Air for Cartoon Network stated:
“We had a lot of design fundamentals already in place, but we really needed a system that made sense and allowed us to have fun. We basically had a floor full of thousands of video Legos, and we needed a manual for putting them all together. The last thing you are thinking of at the end of the day is ‘Gee, I’d really like to work a one thousand piece puzzle right now.’ What Troika allowed us to do was build onto a modular system and grow the Cartoon Design brand towards a unified look.”
Creative Director of Troika, Seton Kim stated:
“I’m extremely proud of the work we accomplished with Cartoon Network. Susan, Larry, Jacob, and their entire team are incredibly talented and a pure joy to work with. Not only was it an opportunity to work with a beloved brand, it made me look like a hero to my kids! We look forward to collaborating with Cartoon Network again in the future.”
Cartoon Network’s credits for the work include:
Susan Shipsky – Vice President, Production Jacob Escobedo – Vice President, Design/Creative Larry Morris – Creative Director, On-Air
Troika’s credits for the work include:
Amy Palmer – Account Director Seton Kim – Creative Director Julia Torchine – Producer Jeni Wamberg – Art Director XinXue Wang – Designer Liz Vogtsberger – Writer/Strategist
Troika was also the branding company that developed Turner’s new logo and branding which was introduced last year:
A New Tooncast Presentation Reel Featuring Classic Cartoon Characters
Argentina/Brazil based graphics agency Le Cube have developed a sizzle presentation reel for Cartoon Network Latin America’s classic cartoon sister channel, Tooncast. The presentation reel has a series of bumpers that feature classic Hanna-Barbera and Cartoon Network characters, such as Scooby Doo, The Flintstones, Edd and Plank from Ed, Edd and Eddy, Dick Dastardly and Muttley, Dexter and Dee Dee from Dexter’s Laboratory and Samurai Jack.
It’s not everyday when you get to see Superman and Samurai Jack fight Mojo Jojo, Dee Dee and Cow from Cow and Chicken on a trampoline together and Johnny Bravo trying to catch Penelope Pitstop’s attention.