Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

This week (11/10/2016 to 13/10/2016) is the Brand Licensing Europe 2016 convention at the Olympia in London, UK. The convention is the largest of its kind in Europe in the area of product licensing with brands ranging from kids cartoons, movies and sporting events and leagues are represented at the convention. The convention is an opportunity for potential licensees to buy the rights to use brands for a product or service, this can be anything from toys and collectables, clothing and even amusement rides.

Cartoon Network is there as usual promoting their latest shows, most particually The Powerpuff Girls,the channel is promoting the show with giant inflatables of Blossom, Bubbles and Buttercup and also an action scene statue outside. The other show Cartoon Network is mostly promoting at the convention is Adventure Time.

The Adventure Time brand in EMEA (Europe, Middle East and Africa) currently has more than 100 licensees. A notable licencing deal was one with Lego to include Adventure Time as part of Lego Dimensions – a “toys-to-life” game, in that the player has Lego figures and a toy pad which can be played within the game itself where it features characters and environments. The Lego Dimensions game has been open up to include many popular movie and TV franchises, the game has brought Lego collecting to a brand new level and provides an additional virtual and interactive experience to ordinary physical play.

The Adventure Time McDonald’s Happy Meal mixup character toy promotion will spread to other part of Europe, Middle East and Africa in 2017 after a successful campaign in the UK. There are currently Adventure Time clothing deals with retailers across Europe ranging from Next, Primark and HMV in the UK, C&A in Germany, El Corte Inglés in Spain and also Adventure Time character themed Dr. Martens boots. The Adventure Time boots partnership between Cartoon Network and Dr. Martens won the Best Licensed Adult Apparel Range award at 2016 Licensing Awards this year. Cartoon Network’s Adventure Time also won the Best Teen or Adult Licensed Property award.

Among the licensing holders for The Powerpuff Girls are Posh Paws, the comics and toys retailer Forbidden Planet, Roy Lowe and Sons, William Lamb, C&M Licensing and global toy partner – Spin Master.

Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA commented on the gradually growing success of Adventure Time:

“In a little over five years, ‘Adventure Time’ has gone on an extraordinary and magical journey from an underground secret, to a cult hit, and now is riding high as a true mass-market proposition. The scale of partners that are supporting the franchise is immense and this really demonstrates how it is appealing to a broader audience than ever–from boys, girls, tweens, teens and adults, everyone loves it.”

Meanwhile over on the Warner Bros. stand, they’re promoting Teen Titans Go!, Superman, Batman, Wonder Woman and Looney Tunes.

Cartoon Network Renews The Powerpuff Girls For A Second Season

Cartoon Network Renews The Powerpuff Girls For A Second Season

Cartoon Network Renews The Powerpuff Girls For A Second Season

Ahead of the San Diego Comic-Con International convention this week, Cartoon Network announced today (19/07/2016) that they have renewed the rebooted The Powerpuff Girls series for a second season. The series is about three young superheroines called Blossom, Bubbles and Buttercup and their duty is protect Townsville from a myriad of monsters and various villains. The new Powerpuff Girls series which premiered in April this year was the largest international event in Cartoon Network’s twenty-four-year history with 81 million fans worldwide engaged in the new show on various platforms, the “Powerpuff Yourself” avatar maker website was used by total of twelve million fans from around the world. Last week, the show was nominated for a Creative Arts Emmy in the “Outstanding Short Form Animated Program” category.

This week, the 2016 series of The Powerpuff Girls will make its inaugural appearance at San Diego Comic-Con on Thursday 21st July, the Cartoon Network section of the convention will feature a booth where fans can create their own Powerpuff avatar by using the “Powerpuff Yourself” avatar maker and print it on a T-shirt or tote bag.

Several licencing deals for Powerpuff Girls were made to mark the return of the popular late 1990’s/early 2000’s animated show, including deals with fashion house Moschino, retailers Hot Topic and C&A, McDonald’s Happy Meal toys, an international toy contract with Spin Master and the use of Powerpuff Girls graphical assets for MIT Media Lab’s child-friendly Scratch computer programming and Google’s Made With Code GIF educational programmes.

From The Turner UK Press Release

Cartoon Network has announced the renewal of the global phenomenon, The Powerpuff Girls. The series premiere in April won the night in all key demos and had over 81 million worldwide fans experiencing it across multiple platforms, making it the largest international event in the history of the network. The wildly successful Powerpuff Yourself avatar maker has also given over 12 million fans of all ages the ability to see themselves as a real Townsville superhero. The series also picked up its first Emmy nomination this year for “Outstanding Short Form Animated Program.”

The original arbiters of girl power join an expanding diverse portfolio of returning fan-favorites at Cartoon Network that include Adventure Time, Steven Universe, The Amazing World of Gumball, Clarence, Regular Show and the recently announced new Ben 10.

“The Powerpuff Girls is on a momentous run with its first Emmy nod, a debut appearance at one of the biggest fan events of the year, and now a second season greenlight,” said Rob Sorcher, chief content officer for Cartoon Network. “Congratulations to the Cartoon Network creative teams who have super-powered this property with the perfect amount of Chemical X to bring a hit show for a new generation of fans.”

As previously announced, The Powerpuff Girls will also make its inaugural appearance at San Diego Comic-Con, July 21-24 with its first-ever panel and an immersive Townsville-inspired booth. Convention goers can step into the booth where they can print their personalized avatar on a t-shirt or tote bag using the Powerpuff Girls avatar maker.

The Powerpuff Girls has touched the cultural zeitgeist with Moschino and Hot Topic fashion collaborations in the United States and C&A Department Store and BIZUU globally; an international toy partnership with Spin Master featuring a full range of products; and as a McDonald’s® Happy Meal® promotion with six different toy offerings. As part of Cartoon Network’s overall commitment to STEAM education, The Powerpuff Girls continues to inspire children to learn to code with special episodes and programs including Google’s Made With Code GIF: The Powerpuff Girls and Scratch from the MIT Media Lab.

The Powerpuff Girls is produced by Cartoon Network Studios, with Nick Jennings (Adventure Time, SpongeBob SquarePants) serving as executive producer and Bob Boyle (Clarence, Wow! Wow! Wubbzy!) as co-executive producer. The voice cast includes: Amanda Leighton (Blossom), Kristen Li (Bubbles) and Natalie Palamides (Buttercup).

One of Cartoon Network’s most enduring original series, the initial run of The Powerpuff Girls, created by Craig McCracken, premiered in 1998 and earned two Emmy® Awards along with five nominations and countless animation honors throughout its 78 episodes. The series also spawned a feature film with Warner Bros. Pictures in 2002.