Eric Lee Appointed As Location Director for Cartoon Network Enterprises Asia Pacific

Eric Lee Appointed As Location Director for Cartoon Network Enterprises Asia Pacific

Eric Lee Appointed As Location Director for Cartoon Network Enterprises Asia Pacific

Turner Broadcasting System Asia Pacific has appointed Eric Lee as its location based entertainment (LBE) manager for Cartoon Network Enterprises.

Mr Lee will be responsible for licencing and expanding Cartoon Network’s waterparks, theme parks, branded retail and entertainment spaces in the APAC region, previously he worked as Director for Global LBE for Rovio Entertainment in Europe and was involved in the Angry Birds 4D film and Angry Birds VR experience.

Recent location based entertainment successes include the Cartoon Network Amazone waterpark in Thailand, a Tuzki-themed restaurant in Shanghai (Tuzki is an internet emoji brand managed by Turner Broadcasting and Outblaze), and the first of a series of Cartoon Network retail stores in Seoul, South Korea.

Commenting on the announcement, Clément Schwebig, Turner Asia Pacific’s Senior Vice President of Business Development made this statement regarding Mr Lee’s appointment:

“Eric is a talented and experienced individual who will straight away look to forge strategic relationships with local partners that will enable us to engage existing fans and win over new ones. LBE and the themed attraction business has huge potential for growth in Asia Pacific, and Cartoon Network’s world-famous franchises are well-loved by kids and families across the region.”

http://www.animationmagazine.net/people/eric-lee-appointed-lbe-director-tuner-asia-pacific/
http://www.blooloop.com/news/eric-lee-lbe-director-cartoon-network-turner-asia/

Boomerang Thailand Launches Cha-Ching Boomerang Kids Card

Boomerang Thailand Launches Cha-Ching Boomerang Kids Card

Boomerang Thailand Launches Cha-Ching Boomerang Kids Card

The Prudence Foundation (the charitable division of Prudential Asia) and Turner Broadcasting System Asia-Pacific have worked together to launch the new Cha-Ching Boomerang Kids Card in Thailand. The new card entitles kids to get unique discounts and retail deals, including special offers at Kidzania, Major Cineplex, Funarium Park, Harbin Ice Wonderland and the Cartoon Network Amazone waterpark in Bang Saray, near Pattaya. Prudence Foundation and Turner Broadcasting System Asia-Pacific have been working together for five years on their Cha-Ching initative which encourages kids to earn, save, spend and donate.

According to research by Prudential in 2011, 95% of Asian parents place importance on teaching their children about money management but only 13% think that their children have adequate money management skills. As a result, the “Cha-Ching Money Smart Kids” initiative was created to teach children about the basic principles of money management through the medium of animation.

Cha-Ching has been promoted on Cartoon Network, Boomerang, YouTube, Facebook, the Cha-Ching website and as part of the school curriculum. Cha-Ching is now available in ten languages and currently reaches 41 million households across Asia. Since the launch of the Cha-Ching website in 2011, the website has reached a total of 73 million page views and the Facebook page, has 130,000 fans. Cha-Ching’s YouTube channel has also achieved over two million video views and 4,000 subscribers.

Sean Rach, chief marketing officer of Prudential Corporation Asia made this statement in regards about the new Boomerang Kids Card:

“We are constantly looking for ways to enrich children’s experience of financial literacy and these Boomerang Kids Cards are an innovative way to bring the learning experience to life”.

Phil Nelson, the managing director of Turner International in Southeast Asia Pacific also made this statement about the new Cha-Ching Boomerang Kids Cards:

“Over the years we’ve seen the incredible impact that Cha-Ching has made on Cartoon Network and Boomerang viewers across Asia and beyond. To launch this new initiative with Boomerang, Thailand’s number one Kids’ channel, demonstrates how new ideas keep enhancing the program’s enjoyment and engagement.”

http://www.marketing-interactive.com/prudence-foundation-turner-launch-kids-card/

Air Asia’s Cartoon Network Amazone Tickets Competition

Air Asia's Cartoon Network Amazone Tickets Competition

Air Asia’s Cartoon Network Amazone Tickets Competition: Lucky Winners Will Win Tickets To Cartoon Network’s First Water Theme Park

Air Asia’s travel3sixty magazine is having a competition for lucky Cartoon Network fans to win a pair of admission tickets to the World’s First Cartoon Network Water Theme Park in Thailand. Just answer the questions below and think of a caption for the picture below.

Answers to questions 1 to 3 can be found in the The World’s First Cartoon Network Theme Park article on travel3sixty.

Where is Cartoon Network Amazone located?
How many water coasters can one find at the The Omniverse Zone?
Where did the writer go to satisfy his sweet tooth?
Caption the photo below in 15 words or less.

Jake The Dog Slide

Send your answers and caption to wintravel3sixty@airasia.com by 9th August 2015. The winners will be chosen based on correct answers and the most creative caption.

There can only be five winners so good luck!

More information and Terms & Conditions: http://www.airasia.com/travel3sixty/contests/cartoon-network-amazone-giveaway