Cartoon Network UK Study Suggests Girls Defy Stereotypes

Cartoon Network UK Study Suggests Girls Defy Stereotypes

Cartoon Network UK Study Suggests Girls Defy Stereotypes

After the premiere of Cartoon Network’s new Powerpuff Girls series this week, a UK survey has revealed that today’s girls are becoming less stereotypical. The survey of seven to 15-year-olds found that 84 per cent of girls loved sport, 10% are involved in a martial arts related activity and 59% played video games. The national study also found that girls prefer football to netball.

Results from the survey also states that blue was the favourite colour for 53% of respondents, and when asked what qualities a girl should have, 28% of the girls said they should be tough.

Charli XCX, singer and The Powerpuff Girls ambassador, while at The Powerpuff Girls UK premiere launch event said:

“I remember when I was 15 and having all kinds of crazy things going on in my brain. As a young girl, that age can be a time of self-doubt, a time where you let your insecurities show, a time where you’re basically just a bit unsure. Strong role models are super important during those phases of anyone’s life. The Powerpuff Girls are 100 per cent the strongest and coolest kind of role models to have around. The show flips gender stereotypes on its head and is accessible and fun for kids but also for people my age. I used to love it when I was younger but I feel like I’m even more obsessed with it now. I see myself in the characters for sure. As all girls should. Strong, fierce, sassy and cute are all the best ways to be, and we all have that deep down inside us even if we don’t quite realise it yet.”

http://www.licensing.biz/news/read/young-girls-are-defying-stereotypes-according-to-new-cartoon-network-survey/043786

Thanks to The Daily Nick for the information: http://nickalive.blogspot.co.uk/

Cartoon Network More “Gender Agnostic”, USA Ratings Success, Turner “Turn It Up” Upfront In New York This Week

Turn It Up: 2015 Turner Upfront

This Wednesday (13/05/2015), will be the Turner “Turn It Up” Upfront at Madison Square Garden in New York, an event where Turner Broadcasting will officially unveil their programming slate for the upcoming year and an opportunity to sell ad sales for their channels, such as Cartoon Network and Boomerang. According to the television ratings company, Nielsen, ratings for Cartoon Network have increased by 16% over last year among children aged 2 to 11, an achievement in a competitive TV market, but adopting the channel on a multi-device basis with video on-demand and mobile games has helped the channel during an era of cable “cord-cutting” and the rise of the internet of being a primary source of entertainment.

Approximately $20 billion will be made by Turner in upfront ad spending for the 2015-16 television season for all its channels. According to Starcom, an advertising targeting company that advises companies on what TV channels should air adverts for their products, claim that Cartoon Network is a little more gender-agnostic, targeting more girls than before, but still focusing on boys. Cartoon Network has realised the importance of the girl demographic and will be bring back The Powerpuff Girls for a brand new season in 2016. Also 11 new animated show pilots are currently in production by Cartoon Network Studios.

http://turnitupturner.com/
http://www.nytimes.com/2015/05/11/business/media/cartoon-network-upbeat-as-ad-season-begins.html