Cartoon Network Enterprises And Desigual Partner For Adventure Time Fashion Collection
Cartoon Network Enterprises has agreed a global licensing deal with Spanish fashion company, Desigual for an Adventure Time fashion collection for kids and teens.
With the deal, Desigual will be launching a new fashion collection for girls and teens ages 4 to 14 throughout 14,000 stores in the first quarter of 2016. Fashion products will include a crop top and a reversible hoodie, dresses, T-shirts, leggings, fleeces and scarves.
Desigual’s brand communications director, Daniel Pérez made this statement regarding their kids clothing:
“Desigual is about creativity, self-expression and optimism. Our kids’ collection is truly a reflection of our philosophy with colorful, comfortable and playful garments created to foster imagination, fantasy and creativity.”
Johanne Broadfield, the VP for Cartoon Network Enterprises at Turner Broadcasting System EMEA also made a statement about the fashion licencing deal:
“Cartoon Network and Desigual complement each other perfectly—both are all about originality and celebrating individuality. This new collection reflects the quirky, cool qualities of Adventure Time while maintaining the distinct handwriting design Desigual fans know and love. The scale of Desigual’s retail operation will amplify the brand’s fashion credentials on a global scale.”