Michael Ouweleen has been appointed as chief marketing officer for Cartoon Network, Adult Swim and Boomerang, it was announced today by the recently appointed president and general manager of Cartoon Network, Christina Miller. Michael Ouweleen will be based in Atlanta and will report to Christina Miller.
Michael Ouweleen was recently senior vice president and executive creative director for Cartoon Network’s Creative Group and has been one of the brand’s key creative drivers for the last 17 years, will now be in charge of the overall creative direction and strategic leadership to all areas of marketing, on-air, trade and sponsorship partnerships that support the three networks and all of its peripheral businesses, including digital, gaming, ad sales and consumer products.
In 2003, as SVP of development and programming, Ouweleen oversaw the creation of animated shows such as Ben 10, Chowder and The Marvelous Misadventures of Flapjack, as well as the network’s first live-action adaptation of a network property, Ben 10: Race Against Time, also he was a writer and producer for the Adult Swim show, Harvey Birdman: Attorney at Law, wrote Space Ghost: Coast to Coast episodes and directed and written a short of Pixie and Dixie and Mr. Jinks called Harasscat.
As senior vice president and executive director for Cartoon Network’s Creative Group, Ouweleen oversaw and directed the development for Cartoon Network’s off-channel promotions, including print advertising, show launch equipment, sales materials, PR materials and events. He also supervised all on-air promotions, programme franchise packaging and sponsored promotions for both Cartoon Network and Boomerang. Additionally, he managed the development of on-air spots for Cartoon Network’s multiple licensed promotion partners.
Christina Miller, president and general manager of Cartoon Network made this statement regarding Michael Ouweleen’s appointment:
“Michael has that strong combination of creative vision and strategic thinking, he has a deep knowledge of our brands, and with him now leading the efforts for both the marketing and creative teams there is an opportunity for us to have a more holistic and creative approach to our marketing.”