Cartoon Network USA Assembles Science STEAM Team

Cartoon Network USA Assembles Science STEAM Team

Cartoon Network USA Assembles Science STEAM Team

Cartoon Network USA has assembled a STEAM (Science, Technology Engineering, Arts and Mathematics) team of academic and creative experts (ranging from Lego to Google’s research and development sister company – X) which will serve as an advisory committee for Cartoon Network’s STEAM initiatives. The news was announced during Computer Science Education Week (05/12/2016 – 11/12/2016). Cartoon Network USA got involved in the education sector ever since donating $30 million towards President Obama’s Computer Science for All initiative, teaming up with MIT Media Lab’s Scratch Foundation and co-operating with DIY Co. as well as Google’s Made with Code, which is an initiative to encourage more woman to get involved in computer programming. DIY Co. owns and operates DIY.org (a creativity website for kids, also previously co-organised an Adventure Time animation competition with Cartoon Network) and JAM.com, a website full of online creative courses, the website teamed up with Cartoon Network this summer to help turn kids’ imaginative ideas into short animations.

Cartoon Network contributed to the MIT’s Scratch Foundation by providing graphics and sounds from We Bare Bears and The Powerpuff Girls. Scratch is a simplified programming language which teaches kids the fundamentals of programming in a fun graphical and animated way. Cartoon Network USA’s president and general manager – Christina Miller also serves as a Scratch Foundation board member.

Cartoon Network’s STEAM advisory committee includes Mimi Ito (Professor in Residence and MacArthur Foundation Chair in Digital Media and Learning at UC Irvine), Zach Klein (CEO of DIY Co.), Karen Peterson (CEO, National Girls Collaborative), Mitchel Resnick (LEGO Papert Professor of Learning Research and Head of the Lifelong Kindergarten Group at the MIT Media Lab) and Diana Skaar – Head of Business Innovation for Robotics at X, formerly Google[x].

Enlisting Thought Leaders in the Ongoing Goal of Engaging Kids at the Intersection of Creativity and Technology: From The Turner USA Press Release

Coinciding with Computer Science Education Week, Turner’s Cartoon Network announced today a new board of leading industry and academic experts who will advise, shape and inform the network’s STEAM (Science, Technology Engineering, Arts and Math) efforts.

This is the latest in a series of initiatives and collaborations that began with a $30 million commitment by Cartoon Network, in conjunction with President Obama’s Computer Science for All initiative. Since then, Cartoon Network has partnered with leaders such as MIT Media Lab’s Scratch project, DIY and Google’s Made with Code to leverage coding as a means for kids to express ideas, craft stories and create art.

“Cartoon Network’s unparalleled multiplatform reach uniquely positions us to meet kids where they are and find new ways to unlock their creativity through technology,” said Christina Miller, president of Cartoon Network. “Now, with the leadership of this incredible group of dedicated visionaries, we will accelerate and expand our reach, fulfilling our goal of giving Plurals creative confidence to become the next generation of creators, animators and makers.”

The new advisory board, consisting of highly regarded professionals in research, education and technology are as follows:

Mimi Ito – Professor in Residence and MacArthur Foundation Chair in Digital Media and Learning at UC Irvine

Mimi Ito is a cultural anthropologist of digital culture and an advocate for connected learning – learning that is youth-centered, interest-driven, hands-on and social. Her research looks at youth engagement where creativity, technology and learning intersect. This includes a three-year collaborative ethnographic study, funded by the MacArthur Foundation, examining youth new media practices in the U.S., and focusing on gaming, digital media production, and Internet use. Her work on educational software appears in Engineering Play: A Cultural History of Children’s Software. She also serves as research director of the Digital Media and Learning Research Hub and as chair of the Connected Learning Research Network. She is also co-founder of Connected Camps, a benefit corporation that provide online creative learning opportunities for kids in all walks of life.

Zach Klein – CEO of DIY Co.

Zach Klein is the CEO of DIY Co, which hosts two online platforms – diy.org and JAM.com – where kids can learn new skills online and share what they make and do with other creative kids. He is best known for co-founding and designing Vimeo. Other start-ups he is associated with include: Supply, College Humor and Boxee. He is a venture partner of Founder Collective, a seed-stage venture capital firm based in New York City and Cambridge, Mass. He was a faculty member at the School of Visual Arts, where he taught in the MFA program in interaction design.

Karen Peterson – CEO, National Girls Collaborative

Karen Peterson has over 25 years of experience in education as a classroom teacher, university instructor, teacher educator, program administrator, and researcher. Currently, Peterson is the National Science Foundation’s (NSF) principal investigator for the National Girls Collaborative Project (NGCP). Designed by Peterson, the NGCP seeks to maximize access to shared resources for public and private sector organizations interested in expanding girls’ participation in STEM. She is also co-principal investigator for the Citizen SciGirls Transmedia and Research to Encourage Girls in STEM, SciGirls CONNECT – A Diffusion Scale Up Project, ITEST Learning Resource Center, and Build IT Underwater Robotics Scale Up for STEM learning and workforce development projects.

Mitchel Resnick – LEGO Papert Professor of Learning Research and Head of the Lifelong Kindergarten Group at the MIT Media Lab

Resnick develops new technologies and activities to engage children in creative learning experiences. His Lifelong Kindergarten research group collaborated with the LEGO Company on the development of the LEGO Mindstorms robotics kits, and it developed the Scratch programming software and online community used by millions of young people around the world. He also co-founded the Computer Clubhouse project, an international network of 100 after-school learning centers for youth from low-income communities.

Diana Skaar – Head of Business Innovation for Robotics at X, formerly Google[x]

Diana leads business development efforts for moonshot solutions involving robotic technologies. Since joining Google in 2008, Diana has led the partnerships effort for a number of initiatives across the company including Google Research, with a focus on machine intelligence, the Google Art Project where she has made artwork more universally accessible (including artwork at the White House), and she started the health apps ecosystem on Android when the platform was just launching. In addition to her business responsibilities, Diana has a demonstrated commitment to increasing the number of girls pursuing computer science and engineering and is an emerging thought leader on the issue within the business community.

“To flourish in today’s fast-changing society, kids must learn to express themselves creatively,” said Mitchel Resnick. “The collaboration between Scratch and Cartoon Network has unleashed the creativity of kids around the world, enabling them to program interactive games and animations based on their favorite Cartoon Network characters. I’m excited to join the Cartoon Network STEAM Advisory Board to explore new ways to engage kids in creative learning experiences.”

Learn more about Cartoon Network’s work to engage children in creative coding at www.cartoonnetwork.com.

https://www.turner.com/pressroom/cartoon-network-announces-steam-advisory-board

Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

This week (11/10/2016 to 13/10/2016) is the Brand Licensing Europe 2016 convention at the Olympia in London, UK. The convention is the largest of its kind in Europe in the area of product licensing with brands ranging from kids cartoons, movies and sporting events and leagues are represented at the convention. The convention is an opportunity for potential licensees to buy the rights to use brands for a product or service, this can be anything from toys and collectables, clothing and even amusement rides.

Cartoon Network is there as usual promoting their latest shows, most particually The Powerpuff Girls,the channel is promoting the show with giant inflatables of Blossom, Bubbles and Buttercup and also an action scene statue outside. The other show Cartoon Network is mostly promoting at the convention is Adventure Time.

The Adventure Time brand in EMEA (Europe, Middle East and Africa) currently has more than 100 licensees. A notable licencing deal was one with Lego to include Adventure Time as part of Lego Dimensions – a “toys-to-life” game, in that the player has Lego figures and a toy pad which can be played within the game itself where it features characters and environments. The Lego Dimensions game has been open up to include many popular movie and TV franchises, the game has brought Lego collecting to a brand new level and provides an additional virtual and interactive experience to ordinary physical play.

The Adventure Time McDonald’s Happy Meal mixup character toy promotion will spread to other part of Europe, Middle East and Africa in 2017 after a successful campaign in the UK. There are currently Adventure Time clothing deals with retailers across Europe ranging from Next, Primark and HMV in the UK, C&A in Germany, El Corte Inglés in Spain and also Adventure Time character themed Dr. Martens boots. The Adventure Time boots partnership between Cartoon Network and Dr. Martens won the Best Licensed Adult Apparel Range award at 2016 Licensing Awards this year. Cartoon Network’s Adventure Time also won the Best Teen or Adult Licensed Property award.

Among the licensing holders for The Powerpuff Girls are Posh Paws, the comics and toys retailer Forbidden Planet, Roy Lowe and Sons, William Lamb, C&M Licensing and global toy partner – Spin Master.

Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA commented on the gradually growing success of Adventure Time:

“In a little over five years, ‘Adventure Time’ has gone on an extraordinary and magical journey from an underground secret, to a cult hit, and now is riding high as a true mass-market proposition. The scale of partners that are supporting the franchise is immense and this really demonstrates how it is appealing to a broader audience than ever–from boys, girls, tweens, teens and adults, everyone loves it.”

Meanwhile over on the Warner Bros. stand, they’re promoting Teen Titans Go!, Superman, Batman, Wonder Woman and Looney Tunes.

http://www.licensemag.com/license-global/adventure-time-continues-emea-expansion

http://www.brandlicensing.eu/brand-licensing-europe

Adventure Time Lego Figure Sets To Be Released Early 2017

Adventure Time Lego Figure Sets To Be Released Early 2017

Adventure Time Lego Figure Sets To Be Released Early 2017

Cartoon Network Enterprises and Lego have teamed up to produce a Lego brick figure set based on Cartoon Network’s Emmy, BAFTA and Peabody Award-winning animated show, Adventure Time. The idea for the LEGO Adventure Time brick figure set came from a submitted proposal via the Lego Ideas website, where people can suggest and show support for different ideas for new Lego sets which could potentially be sold at toy retailers worldwide. The announcement regarding the new Lego set was announced at the 2016 Licensing Expo in Las Vegas. The idea was submitted by a Lego Ideas user called aBetterMonkey, the idea reached the magic 10,000 supporters threshold, after reaching the 10,000 supporters goal, Lego reviewed and approved the idea.

https://ideas.lego.com/projects/93648

http://www.regularcapital.com/2015/03/support-campaign-lego-adventure-time-playsets/

From The Cartoon Network Enterprises Press Release

Cartoon Network’s hit series Adventure Time will come to life in LEGO® form in early 2017, the network announced today as part of the 2016 Licensing Expo in Las Vegas. Adventure Time enthusiasts can look forward to owning their very own LEGO set from concepts generated by the fan-fueled LEGO® Ideas crowdsourcing platform.

LEGO® Ideas is the home for thousands of LEGO concepts with potential to become full LEGO retail sets. LEGO fans from all over the world contribute to the Ideas program which features amazing models taking the form of everything from vehicles, and futuristic space stations, to well-known scenes from famous movies. Fans are encouraged to vote on the LEGO Ideas website for their favorite concepts and if an idea garners 10,000 votes within the selection period, it will be judged by a LEGO review panel and could become a real product available.

“Adventure Time is an exceptional brand, with a fan base that spans kids, young adults’ and families,” says Pete Yoder, vice president of Cartoon Network Enterprises. “Our partnership with the LEGO Group affords the opportunity to produce an iconic product, sure to be coveted by fans of all ages.”

Cartoon Network has long partnered with the LEGO Group to bring compelling entertainment to kids on every platform with series and specials like: Lego Justice League: Batman Be-Leaguered, Lego Star Wars: The Empire Strikes Out, Lego Star Wars: The Yoda Chronicles, Lego Legends of Chima, Lego Ninjago: Masters of Spinjitzu, Lego Mixels, and most recently, Lego Nexo Knights.

https://www.turner.com/pressroom/cartoon-network-and-lego-group-announce-new-brick-built-figures-based-pop-culture-2