Cartoon Network And Machinima Team Up For Adventure Time Card Wars Kingdom Tournament
Cartoon Network and video gaming/fandom entertainment website Machinima have teamed up to host an Adventure Time Card Wars tournament to promote the release of the sequel of the highly successful 2015 Card Wars mobile game. The new game – Adventure Time Card Wars Kingdom – will be released on Thursday 14th July on Google Play (Android), Apple App Store (iOS) and the Amazon App Store (Fire/Android). Card Wars is a TCG (trading card game) which requires strategy and an element of luck, the game has also featured in two notable episodes of Adventure Time – Card Wars and Daddy-Daughter Card Wars.
Machinima will be hosting a Card Wars tournament using the new game (via a livestream) on Friday 15th July (the day after the game’s launch) at 8pm BST, the name of the single elimination live tournament will be called “Let’s Play Flooping Card Wars!”, a reference to “flooping”, a type of card move featured in the mobile game and in the show.
The tournament will feature four people from Machinima’s talent pool of highly skilled video gamers, including – ChimneySwift11, JeromeASE, CavemanFilms and TJ Smith Gaming. The tournament will have three rounds of two matches, with the winner of the third round taking home the Adventure Time Card Wars Kingdom crown.
The Card Wars game sequel also follows the sequel of the Adventure Time’s Card Wars episode which premiered on Cartoon Network USA yesterday (07/07/2016). In the episode “Daddy-Daughter Card Wars”, Jake needed his daughter Charlie’s help in an underground Card Wars tourney to move on from his embarrassing past.
The livestream for the special Card Wars tournament will be streaming on Machinima’s Twitch account (http://www.twitch.tv/machinima) on Friday 15th July airing from 8pm to 9.30pm BST.
From The Turner UK Press Release
To celebrate the impending launch of brand-new mobile app Adventure Time Card Wars Kingdom – the follow-up to 2015’s hugely successful Adventure Time Card Wars – Cartoon Network has joined forces with Machinima, the first global Many2Many programming service for fandom and gamer culture, to present the single elimination live tournament, Let’s Play Flooping Card Wars!
Hosted by Machinima on Friday 15th July 8:00pm BST, this livestream event will be the ultimate showcase of Adventure Time Card Wars Kingdom for both kid and adult fans of the franchise with four of Machinima’s top-gaming talent – ChimneySwift11, JeromeASE, CavemanFilms and TJ Smith Gaming being remotely pitted against one another in an intense battle. Each of the tournament’s three rounds will include two matches, with the winner of the third round taking home the Adventure Time Card Wars Kingdom crown.
For those not able to tune-in live, tournament footage and commentary from each of the players will be available exclusively on participating talents’ YouTube channels until Monday 25th July. Cartoon Network will then also make the content available on its YouTube channels for fans to enjoy alongside many more of their favourite Adventure Time clips.
Patricia Hidalgo, SVP & Chief Content & Creative Officer Kids EMEA and International Kids Strategy, Turner, said:
“At Turner we are committed to developing the best curated brand experiences for audiences across multiple platforms, windows and devices. This celebration of Adventure Time Card Wars is a great example of how we are putting fans at the centre of everything we do – not only by continuing to build hit franchises like Adventure Time and offering an increasing number of touchpoints for our brands, characters and stories, but also through the delivery of new and exciting ‘fandom’ experiences. As leaders in their field, Machinima was the obvious partner for our first foray into live, competitive gaming events and we’re excited to be working with them to deliver what we hope will be a highly anticipated appointment-to-view for Adventure Time and gaming fans worldwide.”
Don Reilley, Vice President – Head of Brand Partnerships at Machinima:
“Adventure Time is one of the most unique and beloved shows on television, which has developed a fanbase of kids and adults that is second-to-none. So we expect that all fans of the program will want to tune in for this one-of-a-kind, epic livestream event.”
Let’s Play Flooping Card Wars can be viewed on the Machinima’s Twitch platform – http://www.twitch.tv/machinima – on Friday 15th July from 8:00pm – 9:30 BST. Adventure Time Card Wars Kingdom, developed by Kung Fu Factory, is the second iteration of the popular Adventure Time Card Wars mobile app, which has produced over 6M global downloads to date. Adventure Time Card Wars Kingdom will be available to download from the App Store, the Amazon Store and Google Play from Thursday 14th July.