Cartoon Network Enterprises MENA 2016 IMG Worlds Of Adventure Event

Cartoon Network Enterprises MENA 2016 IMG Worlds Of Adventure Event

Cartoon Network Enterprises MENA 2016 IMG Worlds Of Adventure Event

Cartoon Network Enterprises held its annual event at the IMG Worlds of Adventure theme park in Dubai, United Arab Emirates to put forward its upcoming licensing plans for 2017. Licensees and retailers from different business sectors including Toys and Fashion from across the MENA (Middle East and North Africa) region attended the event. At the event Cartoon Network promoted their popular shows that are available for licensing including Adventure Time, The Amazing World of Gumball, The Powerpuff Girls, Ben 10 and a show specially developed for the MENA market – Mansour.

During the event, retailers were presented with scalable toolkits for Cartoon Network’s properties, from turnkey activations offering augmented reality experiences to entertainment-based programmes for areas with a high concentration of shoppers. All are easily implementable retail solutions to drive deep engagement with shoppers and Cartoon Network audiences.

It’s highly likely that IMG Worlds of Adventure was chosen as the venue because the Cartoon Network Zone at the theme park is a major example of how licensing has been successfully executed. The zone features Adventure Time, The Amazing World of Gumball, The Powerpuff Girls and Ben 10 rides and attractions. IMG Worlds of Adventure opened its doors to the public on 31st August this year.

From The Cartoon Network Enterprises Press Release:

Cartoon Network Enterprises recently held its annual Licensing Day at Dubai’s IMG Worlds of Adventure theme park to discuss upcoming plans for 2017, franchise shows and support plans that will be put in place for the entire year.

Licensees and Retailers from Toy, Fashion and F&B sectors, all converged at the event from across the MENA region. In addition to numerous displays of Cartoon Network licensed product, attendees were also taken through an engaging and interactive journey on each of the Cartoon Network brands, including Adventure Time, The Amazing World of Gumball, Powerpuff Girls, and Ben 10, in addition to locally-produced show Mansour among others.

Speaking on the occasion, Johanne Broadfield, Vice President of Licensing and Merchandising for Turner in EMEA, said:

“It is a key objective for us to deliver winning propositions to our retail customers, and we continually strive to ensure that we’re working with the right partners to achieve that. Our audience at the Licensing Summit was over 250-strong, and comprised of top flight companies who are leaders in their sectors. We’re very focused on developing mutually beneficial partnerships which endure and succeed over time.”

During the event, retailers were presented with scalable toolkits for Cartoon Network’s priority franchises, from turnkey activations offering augmented reality experiences to entertainment-based programmes for larger shopper audiences. All are easily implementable retail solutions to drive deep engagement with shoppers and Cartoon Network audiences. Cartoon Network Enterprises shared the latest share and reach information, demonstrating its channel and digital strengths, as well as unveiling upcoming marketing campaigns and all-new local collaborations.

Tarek Mounir, Vice President and General Manager of Turner for Turkey, Middle East, North Africa, Greece & Cyprus said:

“Since its inception, Turner’s Cartoon Network has continually demonstrated a deep passion towards offering best-in-class content, with specific emphasis on quality entertainment for kids of all ages. Today, with the dawn of the digital age, Cartoon Network has made content more accessible across all available platforms to ensure a well-rounded entertaining experience for children.”

Earlier in June, Cartoon Network Enterprises announced a strong, diversified program portfolio, including the global launch of the re-imaged franchise, The Powerpuff Girls, the relaunch of Ben 10 and new licensing partners for many of its popular brands including Adventure Time, Steven Universe and Rick and Morty.

As the event came to a close, guests at the event enjoyed a meal at the Cartoon Network Feast, a uniquely conceived restaurant in the Cartoon Network Zone, followed by the opportunity to experience the different rides IMG Worlds of Adventure had to offer.

https://www.turner.com/pressroom/cartoon-network-enterprises-holds-its-annual-licensing-day

Mansour Season 2 Premieres On Cartoon Network Arabic

Mansour Season 2 Premieres On Cartoon Network Arabic

Mansour Season 2 Premieres On Cartoon Network Arabic

Cartoon Network Arabic is currently airing new episodes of the locally produced animated show – Mansour during the Islamic month of Ranadam. Mansour is produced by Cartoon Network Studios Arabia and has been a viewing ratings winner in the region, often ranking first when against shows on other children’s channels in the same timeslot. Children in the region can relate to the show as it relates to the local culture, heritage and values of the Arab world through the eyes of a young boy.

To celebrate Ramadan, Cartoon Network Arabic have brought back Ranadam Riddles for another year. Ramadan Riddles offers children the opportunity to participate in the online competition by tuning in to watch episodes of Mansour on a daily basis from 2.55pm KSA and repeated at 4.50pm and 10.05 pm everyday. During the show, a code to the riddle will be revealed, in order to enter the code visit http://www.cartoonnetworkarabic.com/promo/ramadan-riddles.

Mansour in the Arab region shows that Cartoon Network is committed to local animation production around the world, whether it’s Monster Beach in the Asia-Pacific region, Oswaldo in Latin America or The Amazing World of Gumball in Europe.

From The Turner EMEA Press Release

Turner, a division of Time Warner and parent company of Cartoon Network Arabic announces that popular Emirati cartoon, Mansour is back this Ramadan with new adventures revolving around the heritage and values of the UAE, mixed with comedic storylines and fun characters. The hit cartoon created by Rashed al Harmoodi and produced by Cartoon Network Studios Arabia has been a huge success in the region. According to TView peoplemeter audience measurement, ratings reveal that Mansour ranks first within the competitive timeslot versus other kids’ channels.

Further research developed by Turner – Kids Compass – shows that 90 percent of kids in both KSA and UAE listed Mansour as one of their favorite Cartoon Network Arabic shows. Mansour has reached 67 percent of Cartoon Network Arabic Viewers aged 4 to 14 in the first half of 2016. The study indicates that 75 percent of kids in UAE have tuned in to Mansour during the last season, followed by 65 percent in KSA.

The success of the show has been augmented with the Mansour Run mobile app, which has been downloaded 1.5 million times globally. The app is the #1 free downloaded game in seven countries namely: UAE, KSA, Bahrain, Oman, Lebanon, Jordan and Egypt. Additionally, Mansour viewership is extended by strong interaction on social media platforms such as Facebook, Youtube and CartoonNetworkArabic.com.

The Emirati creator of the cartoon Mansour, Rashed al Harmoodi, said:

“I am thrilled that Mansour has resonated with kids in the region and excited to see that the blend of comedy with short Arabic tales continues to entertain them. We are also working on the launch of season three, presently in production, with many new adventures and stories to tell.”

Tarek Mounir, Vice President and General Manager Middle East, North Africa, Turkey, Greece & Cyprus at Turner made this statement regarding the success of Mansour in the Arab World region:

“We’re very proud of the success of Mansour. Rashed al Harmoodi has brought his world of imagination through the cartoon, into the hearts and lives of children. The strong viewership numbers are a testament to this achievement. We will continue to work with him to produce the beloved cartoon and share it with all our young fans across the region”

Due to the increasing popularity of the show, Cartoon Network Arabic has also re-launched “Ramadan Riddles” during Mansour’s airtime throughout the holy month. “Ramadan Riddles” offers children the opportunity to participate in the online competition by tuning in to watch episodes of Mansour on a daily basis from 2:55pm KSA timing and repeated at 4:50 and 10:05 pm everyday. During the show, a code to the riddle will be revealed, which they then need to note in the website, CartoonNetworkArabic.com, to solve.

http://www.dubaiprnetwork.com/m/pr.asp?pr=110933

Tarek Mounir Promoted to Vice President Of Turner Turkey And Middle East

Tarek Mounir Promoted to Vice President Of Turner Turkey And Middle East

Tarek Mounir Promoted to Vice President Of Turner Turkey And Middle East: From The Turner EMEA Press Release

Turner Europe, Middle East and Africa (EMEA) today announced that Tarek Mounir is promoted to vice president and general manager Turkey, Middle East, North Africa, Greece & Cyprus.

Giorgio Stock, president Turner EMEA, said:

“This promotion recognises Tarek’s role in aggressively developing Turner’s presence in the region and driving significant growth, across both free to air and pay TV platforms and in the non-linear space.”

Rani Raad, president, CNN International Commercial, said:

“Tarek has done an outstanding job of building strong teams whose creativity and enterprise across Turner’s expanding Middle East portfolio have helped drive an overall growth trajectory in an increasingly important market.”

Under Tarek Mounir’s leadership, Turner has grown its channel footprint across kids, news and general entertainment, seen a sustained period of robust ad sales growth, engaged audiences with its growing brands, and developed a successful local content strategy through hits like Emirati cartoon Mansour in the UAE and Kral Sakir in Turkey. Mounir was hugely instrumental in innovative deals such as the soon-to-open Cartoon Network theme park zone, as well as the creation of Cartoon Network Studios Arabia. He also has revitalised the Turkey business since taking it over 18 months ago. Tarek Mounir will be reporting into Giorgio Stock.

https://www.turner.com/pressroom/tarek-mounir-promoted-vice-president-and-gm-turkey-middle-east-north-africa-greece-cyprus