Mighty Magiswords To Become A Full Length Linear Series

Mighty Magiswords To Become A Full Length Linear Series

Mighty Magiswords To Become A Full Length Linear Series

After the success of the Mighty Magiswords’ micro-format animated series, Cartoon Network USA announced today (13/06/2016) that the short-form fifteen-second show will become a full-length animated series. Debuting last year on the Cartoon Network Anything app, this animated comedy adventure about a brother and sister team of warriors will now become a full-length linear series.

Inline with the upcoming TV series, almost 400 pieces of original content have been developed, including shorts, vlogs, web and mobile games, and interactive narrative content – including interactive technology allowing fans to participate in the’s show’s world and collect their favorite swords.

Mighty Magiswords was created by Kyle A. Carrozza and is produced at Cartoon Network Studios in Burbank, California, USA. Mighty Magiswords debuts this autumn on Cartoon Network USA and will join Cartoon Network’s already popular animated programming including Adventure Time, The Powerpuff Girls, Teen Titans Go!, We Bare Bears, Clarence, Regular Show, The Amazing World of Gumball and Steven Universe.

Mighty Magiswords is an example of a new approach by Cartoon Network to develop a new animated show, by providing an interactive or/and short-form video experience, followed by or/and alongside a television series using viewer/user interactivity from the digital experience to help develop the show.

From The Turner USA Press Release:

Cartoon Network, recently named one of the most innovative media companies by Fast Company, continues to redefine content and the fan experience with the evolution of its latest franchise, Mighty Magiswords.

Debuting last year on the Cartoon Network Anything micro-network as a 15-second interactive series, this comedy adventure about a brother and sister team of warriors will now be a full-length linear series launching this fall as part of a connected content ecosystem, giving fans deeper engagement across platforms with the characters and their quest for swords.

Concurrent with the upcoming TV series production, almost 400 pieces of platform-specific original content have been custom developed, including shorts, vlogs, web and mobile games, and interactive narrative content – and all will be enhanced with proprietary technology allowing fans to participate in the world and collect their favorite swords.

“Mighty Magiswords has been an incredible journey, starting as a simple interactive digital product and organically developing into a true multi-story world,” said Chief Content Officer, Rob Sorcher. “Expect Magiswords to continue expansion in tech and content, with new ways for the audience to participate, contribute, play, watch and collect.”

Cartoon Network will begin to introduce the expanded concept to fans this summer through a series of character-driven shorts, a web game and on-air spots.

Created by Kyle A. Carrozza and produced at Cartoon Network Studios in Los Angeles, Mighty Magiswords debuts this fall and will join Cartoon Network’s already powerful slate of hit programming including Adventure Time, The Powerpuff Girls, Teen Titans Go!, We Bare Bears, Clarence, Regular Show, The Amazing World of Gumball and Steven Universe.

http://www.thefutoncritic.com/news/2016/06/13/cartoon-network-takes-viewer-engagement-to-the-next-level-with-mighty-magiswords-895203/20160613cartoon01/#RY3gtXdI6r5fojfi.99

Cartoon Network Anything Mobile App Launches In The UK

Cartoon Network Anything Mobile App Launches In The UK

Cartoon Network Anything Mobile App Launches In The UK

Cartoon Network Anything, the free app full of short random mini-games, quizzes and video clips for mobile phones and tablets has launched in the United Kingdom and Ireland today (26/10/2015). The new app provides a new entertainment experience for users which complements their favourite animated shows. The new app will also feature exclusively produced content from Cartoon Network Studios. The app also has a recommendation facility which can be used by “liking” the type of video clips or games users would like to play and watch or users can save them using the favourites functionality allowing the user to return to their favourite mini-games anytime they like.

From The Turner UK Press Release

Today, Cartoon Network launches an exciting new micro-network specifically designed for small screens. Cartoon Network Anything offers a stream of brand-new content, created exclusively for fans of the channel to enjoy on their mobiles and tablets – allowing kids to engage with their favourite shows and characters in a fun new world and like never before. The app is free and available to download now. Search for Cartoon Network Anything on the app store.

Cartoon Network Anything is home to an ever-growing and ever-changing selection of content consisting of games, activities, trivia and video, each lasting 10 to 15 seconds. Spot the difference, draw ears on Anais, complete quizzes, make characters dance, or simply sit back and watch fun new video clips – and after each piece of content you can advance to the next by simply swiping your screen.

The app delivers its array of entertainment at random, but opt to ‘like’ the type of content that you like best and it will bring more of that right to your fingertips! You can also decide to save items to your favourites so you can return to them again and again.

What’s more, Cartoon Network Anything will premiere original programming from Cartoon Network Studios, giving an exciting first-look at new animated micro episodes created especially for this experience. What are you waiting for? Anything goes with Cartoon Network Anything!

Cartoon Network Anything UK is available for iOS (iPhone, iPad) and Android devices for free:

Google Play (Android): https://play.google.com/store/apps/details?id=com.turner.cnanythinguk&hl=en

Apple App Store (iOS): https://itunes.apple.com/gb/app/cartoon-network-anything-uk/id1031955120?mt=8

Amazon App Store (Android/Amazon Kindle Fire/Amazon Fire): http://www.amazon.co.uk/Cartoon-Network-EMEA-Anything-UK/dp/B016OYHEEK/

Cartoon Network Anything Mobile App Coming To Europe From The End Of October

Cartoon Network Anything Mobile App Coming To Europe From The End Of October

Cartoon Network Anything Coming To Europe From Late October

Last weekend (03/10/2015 – 04/10/2015) was the MIPJunior convention in Cannes, France, one of the most important conventions for the kids entertainment industry. During Cartoon Network’s time in Cannes they announced that the Cartoon Network Anything mobile app will be rolled out across the Europe, Middle East and Africa region from the end of October. The Cartoon Network Anything app already had a successful launch in the United States and Australia, now it’s the EMEA region’s turn. The new app features short format video clips from Cartoon Network animated shows, typically 10 to 15 seconds each combined with mini-games and quizzes. Recently, Cartoon Network has been making steps to retain its viewers by offering mobile apps to complement the TV channel as mobile is a growing platform for entertainment. The free app will be released for iOS (Apple App Store) and Android (Google Play).

From The Turner EMEA Press Release

Cartoon Network EMEA will launch a digital service later this month, providing a new user experience to the mobile marketplace. Cartoon Network Anything is a fast-paced micro-network, offering fun and funny, bite-sized content for mobiles and tablets. This free app, available for iOS and Android, will be rolling out across the region from the end of October.

Cartoon Network Anything is the channel’s latest effort to engage directly with fans. Creating a platform-specific experience tailored exclusively for small screens, Cartoon Network Anything is an ever-growing stream of games, activities, trivia and clips, each lasting an average of 10 to 15 seconds. Upon enjoying an item, fans will advance to the next page by simply swiping their screens. The perpetually-updated stream of content is delivered randomly but will be aligned with each market’s linear programming schedule – providing entertainment that feels both immediate and infinite, and offering viewers a seamless transition from TV to portable screens.

“Cartoon Network Anything is an innovative way to reinterpret what it means to be a ‘network’ on various platforms,” said Patricia Hidalgo, SVP and Chief Content Officer, Kids, Turner Broadcasting System EMEA. “The small screen was the focus from the beginning, both with regards to the content itself and its delivery method – and the result is an experience that feels entirely natural to the medium, to fans of our channel and Cartoon Network as a whole. This is a one-of-a-kind service that has proven a great success in the US over the past year and we’re excited to now be bringing it to fans of the channel in EMEA.”

Cartoon Network Anything also offers an entirely new platform on which to premiere original IP – trialled earlier this year with the premiere of the network’s first digital-first series, Mighty Magiswords. Whether shorts from Cartoon Network Studios or games from independent developers, Cartoon Network Anything will give fans a taste of exciting new Cartoon Network content. Using the “like” functionality, fans will be able to share their feelings about the content, offering the channel preliminary feedback to help inform future development.

In addition to bringing a first-of-its-kind digital offering to fans, Cartoon Network Anything will also provide new sponsorship opportunities for Cartoon Network’s business partners. A perfect platform for native advertising, Cartoon Network Anything invites innovative sponsored content that suits the medium and that will feel organic to the overall micro-network.

http://www.cartoonnetwork.co.uk