Boomerang Launches In Taiwan 14th November

Boomerang Launches In Taiwan 14th November

Boomerang Launches In Taiwan 14th November

Cartoon Network’s classic and family friendly animation sister channel – Boomerang will be launching in Taiwan for the first time on Monday 14th November. The pan-Asia-Pacific Boomerang feed is already available in 32 million homes across the region, the Taiwanese launch will expand the channel’s distribution and add an extra 1.6 million Kbro and Taiwan Mobile subscribers to its potential viewership.

From Boomerang’s debut on 14th November, viewers will be able to enjoy classic animation from the likes of Tom and Jerry, Scooby-Doo and Looney Tunes and also contemporary shows from Warner Bros. Animation and other independent studios such as Bunnicula, Talking Tom and Friends and also Grizzy and the Lemmings; which has been an kids media industry hit at the MIP Junior convention at Cannes this year.

Viewers in Taiwan will also be able to enjoy episodes of My Little Pony: Friendship is Magic and watch animated movies on Sundays. Shows will be available in Mandarin Chinese audio and traditional Chinese subtitles. Cartoon Network is already the most popular international kids channel in Taiwan, its logical that Boomerang should follow in Cartoon Network’s footsteps and launch in the country, as Boomerang is Turner’s second most distributed animation channel.

The Boomerang Asia pan-feed originally launched on 1st September 2005, closed in 2012 and was revived on 1st January 2015 replacing Cartoonito Asia. The channel also has an companion mobile app called “Boomerang Watch and Play”, while using the app, people can watch Boomerang shows while playing a series of mini-games.

Boomerang Southeast Asia currently airs a programming block called “Caturdays” as the name suggests, it’s a block of shows featuring Boomerang’s resident cat characters airing on Saturdays: the block features episodes of Tom and Jerry, Silvester and Tweety, Pink Panther and Pals and The Garfield Show. Turner Asia-Pacific promoted “Caturdays” as a programming feature for the channel’s launch in Taiwan.

From The Turner Asia-Pacific Press Release

Boomerang, Turner’s global kids’ brand and companion channel to Cartoon Network, is now available in Taiwan for the first time.

With an additional 1.6 million subscribers across Kbro and Taiwan Mobile platforms, the agreement increases the channel’s distribution in Asia Pacific to 32 million households since the channel’s relaunch in late 2014.

From November 14, the all-animation network will have both Mandarin audio and traditional Chinese subtitles, boasting an impressive line-up of new series and movies programmed for both kids and their families.

In addition to the ever-popular Tom and Jerry, Scooby-Doo and Looney Tunes, new shows include Bunnicula, Talking Tom and the hilarious Grizzy and the Lemmings – the most-talked-about animated series at MIP Junior in Cannes last month. Other channel highlights in November feature new episodes of My Little Pony: Friendship is Magic and Sunday movies with Barbie and Tom and Jerry.

Phil Nelson, Turner’s Managing Director for North and Southeast Asia Pacific, said:

“To see Boomerang’s country count and regional distribution maintain this kind of momentum is fantastic. Cartoon Network is already the No. 1 international Kids channel in Taiwan and Boomerang will complement it perfectly – providing viewers with the ultimate family-friendly destination for iconic cartoon franchises.”

Boomerang is created for kids aged 4-9, as well as their families and caregivers. In addition to new and exclusive content from Warner Bros. Animation, international premium acquisitions include: The Garfield Show, Pink Panther and Pals, Strawberry Shortcake, Mr. Bean: The Animated Series and Inspector Gadget.

To complement the on-air offering regionally, Boomerang Watch and Play hosts both video and gaming content in a safe and fun app designed for tablets.

https://www.turner.com/pressroom/turner%E2%80%99s-boomerang-channel-arrives-taiwan

http://www.boomerang.asia/

Cartoon Network Asia-Pacific And AIA Malaysia Team Up For Move It Movement Campaign

Cartoon Network Asia-Pacific And AIA Malaysia Team Up For Move It Movement Campaign

Cartoon Network Asia-Pacific And AIA Malaysia Team Up For Move It Movement Campaign

Life insurance company AIA Malaysia has teamed up with Turner Asia Pacific to create the Cartoon Network Move it Movement health campaign. The Cartoon Network Move it Movement event – presented by AIA Vitality in Kuala Lumpur, Malaysia on Friday 9th December to Sunday 11th December will feature mental and physical games, health check-ups, food and nutrition quizzes, and an opportunity to meet and greet Ben Tennyson from Ben 10 and The Powerpuff Girls. The purpose of the event is to increase the awareness of people’s health (from exercise to a balanced diet) and Cartoon Network is helping to add a bit of fun factor to the campaign in an attempt to get kids (and adults) fit and healthy.

According to research from AIA, two-thirds of children in Southeast Asia regularly enjoy watching cartoons with their parents, research from AIA also states that Malaysia’s younger generation tend to know more about their parents’ health than they do themselves.

Thomas Wong, chief marketing officer of AIA commented on the importance of the campaign:

“We are excited about this collaboration with Turner and Cartoon Network to drive awareness on the importance of health and fitness in Malaysia. As a leading insurer in Malaysia, we are committed to putting ‘life’ at the heart of life insurance. To do this, we will play a more active role in empowering and enabling our customers and the community to take better care of their health. This campaign is a fun way for us to reach out to families and inspire them to make positive, sustainable changes to their lifestyle that will translate to better health.”

Phil Nelson, managing director of Turner Asia-Pacific explains that Cartoon Network is the perfect partner to help run the Move It Movement Campaign:

“Cartoon Network is the perfect partner for AIA to introduce kids to a conversation around health, fitness and lifestyle, where they can play a key role in influencing the entire family’s well-being. We can use the power of the Cartoon Network brand to inspire kids and parents to make healthy choices and build healthy habits together. Turner’s creative team has a wealth of experience partnering with progressive, innovative brands that recognize the tremendous influence of kids on all aspects of family life and parent decision making.”

http://www.marketing-interactive.com/aia-malaysia-gets-board-cartoon-network/

Indonesia National Broadcaster Trans TV Launches Cartoon Network Block

Indonesia National Broadcaster Trans TV Launches Cartoon Network Block

Indonesia National Broadcaster Trans TV Launches Cartoon Network Block

Indonesian broadcasting company Trans Media Corpora has signed a broadcasting rights deal with Turner Asia-Pacific to air a Cartoon Network branded programming block on their national free-to-air channel, Trans TV. The new programming block aired for the first time today (17/09/2016) and will every Saturday and Sunday from 1pm.

The block features episodes of Adventure Time, We Bare Bears, The Amazing World of Gumball, Ben 10 and the 2016 reboot of The Powerpuff Girls. All episodes are dubbed in the local language – Bahasa Indonesia. Trans TV reaches over 200 million people in Indonesia and the addition of the block on Trans TV will increase the exposure of the Cartoon Network brand to new audiences and to gain potential Cartoon Network Southeast Asia viewers via pay-TV subscriptions.

From The Turner Asia-Pacific Press Release

Turner Asia Pacific has finalized a deal with Trans Media Corpora to air a dedicated branded block to its viewers on the leading national free-to-air television station, Trans TV.

The branded block will feature top original content from Turner’s flagship kids channel, including: Adventure Time, We Bare Bears, The Amazing World of Gumball and Ben 10. Viewers can also look forward to episodes of reimagined series, The Powerpuff Girls, which launched globally earlier this year.

Phil Nelson, Managing Director of Turner in Southeast Asia, said:

“Trans TV is one of the largest free-to-air networks and is part of a leading multi-platform media group in Indonesia. We are sure that this deal will help to increase Cartoon Network’s brand resonance locally. Dubbed in local language, this block will allow us to reach new audiences and grow the popularity of our original titles.”

Atiek Nur Wahyuni, Chief Executive Officer of Trans TV, said:

“Cartoon Network is the number one kids’ channel in Asia Pacific. We are pleased to deliver to the Indonesian kids and families quality programs that are proven and have been enjoyed by so many around the world.”

Trans TV is one of the leading free-to-air television station in Indonesia, currently reaching more than 200 million viewers across the country. Cartoon Network programming starts from September 17 onwards, every Saturday and Sunday from 1pm. All shows will be available dubbed in Bahasa Indonesia.

http://www.turner.com/pressroom/trans-tv-launches-cartoon-network-branded-block