Cartoon Network Anything Launches In Africa 26th January
Cartoon Network’s random short-form entertainment mobile app – Cartoon Network Anything will launch in Africa on Thursday 26th January. The app features mini-games, short clips and quizzes all relating to Cartoon Network’s most popular animated shows, as well as original animated content specially produced for the app. The rollout of the Cartoon Network Anything app in Africa, follows rollouts in the United States, the United Kingdom, Mainland Europe, Asia-Pacific and Latin America. The Cartoon Network Anything app will be available to download for iOS (iTunes App Store) and Android (Google Play) devices.
Pierre Branco, Vice President, Southern Europe (also general manager for France and Portugal) and Africa for Turner EMEA, commented:
“At Turner, we understand that our audience is now predominantly online. This is an amazing opportunity for us to engage and interact with our viewers, when they are not watching Cartoon Network on-screen. It goes without saying that it is important for us to invest in this space, so Cartoon Network will have a strong digital focus in 2017”.
ToonZone has uploaded a sneak peek clip of the upcoming Adventure Time: Islands mini-series. In Adventure Time: Islands, Finn, Jake, BMO and Susan Strong go on a expedition across the seas to explore new lands and even meet some humans. The miniseries will premiere on Monday 30th January at 7.30pm (ET/PT) with two new episodes airing every night for four nights, concluding on Thursday 2nd February.
Cartoon Network Hindi HD has launched today (12/01/2017) on the beIN satellite television platform in the Middle East on channel 139. Viewers will now be able to watch their favourite animated shows from Cartoon Network Studios in High Definition as well as Indian favourites such as Roll No.21 in HD. The channel’s target demographic are children within the Indian expatriate community that live in the Middle East, where people of Indian origin comprise of 40% of the population in the United Arab Emirates. Hindi is considered to be India’s main language, with over 500 million speakers, with English also used as bridge language across different communities in the country.
Turner Africa has made a channel distribution deal with satellite TV provider AzamTV for carriage of Turner’s Boing channel. AzamTV operates in English speaking East Africa which includes countries such as Kenya, Malawi, Uganda and Tanzania. Boing is mostly an animation channel targeting kids aged between 4 and 7, the channel broadcasts a variety of cartoons including classics from the Cartoon Network library including Courage The Cowardly Dog and Johnny Bravo among others as well as third-party acquisitions including DreamWorks’s Dragons and Inspector Gadget. Boing Africa serves as the English language version of Boing on the continent and is already available in Zambia, the Seychelles and Nigeria. Meanwhile, Boing France is already available in French-speaking African territories.
Pierre Branco, vice-president and general manager of Turner France, Portugal and Africa made this statement regarding the distribution deal:
“This new deal is totally aligned with Boing Africa’s mission to provide quality kid’s content to almost all African households at an affordable price, which makes this partnership truly symbiotic. Already distributed in Zambia, the Seychelles, Nigeria and French African territories, Boing now has a footprint in East African markets which nicely complements our regional presence across Sub-Saharan Africa.”
Deputy CEO of Azam Media Ltd, Jacob Joseph also added:
“Boing has added the cherry on top of our kids’ dessert! Within such a short time, it is one of the most popular kids channels. We are glad to have it in our bouquet and we share the same passion with Turner to provide such content across the Sub-Saharan countries”
Cartoon Network France Signs FranceTV Publicité Ad Agency Deal
Turner France has signed a deal with FranceTV Publicité for ad sales representation for three of its children’s channels: Cartoon Network, Boomerang and Boing. The state-owned national broadcaster of France will start their ad agency agreement with Turner on 1st January 2017, the deal will last for four years. The new deal will make FranceTV Publicité the second largest player in children’s advertising in France.
The three channels target three different audiences and therefore different advertisers, with Cartoon Network as its flagship channel mostly aiming at male children, Boomerang as its classic animation channel also dependent on modern acquisitions from Warner Bros. Animation and from other independent studios and Boing as Cartoon Network’s variety overspill channel.
Pierre Branco, VP and General Manager for Turner France, Portugal and Africa said (translated):
“I am delighted with this new collaboration. We entrust the management of our advertising space with FranceTV Advertising, its expertise and its capacity for innovation expertise convinced us to establish this new partnership. We are certain that with this new offering we always bring more value to our current advertisers and future.”