Cartoon Network Imagination Studios MENA Research Study

Cartoon Network Imagination Studios MENA Research Study

Cartoon Network Imagination Studios MENA Research Study

Turner Middle East and North Africa has recently conducted an Imagination Studios survey in Saudi Arabia and the United Arab Emirates to find out more about children’s creative preferences and what kind of character traits they want their cartoon character creations to have. According to the research, kids in the two countries prefer writing to drawing and they think that personality is more important than the appearance of their characters. There was a need for a creative platform to encourage creativity in the region, this led to the creation of Imagination Studios in the MENA area. The research was conducted on a sample size of 1500 people, this includes children between 6 to 12 years old, their parents, as well as their teachers.

Research Statistics

23% of children in the UAE and 25% in Saudi Arabia voted that their character should be kind.

25% of respondents in the UAE agreed that their imaginary heroes should be inventive, while 22% in Saudi Arabia stated this was important.

70% of people surveyed acknowledged that humour is a trait that they would like their characters to embody, a quality they also seek in their friends.

43% of respondents preferred that their characters speak classical Arabic.

Cartoon Network Imagination Studios is a new initiative in the MENA region which had a successful rollout over Europe and Africa last year, the Imagination Studios website informs children on how Cartoon Network’s cartoons are made and teaches them in a simplified way about the various stages in animation production, ranging from storyboarding to character design. As part of the Imagination Studios initiative, there is also a competition for children to enter their storyboards, character drawings and short animations, the theme for this year is about road safety.

The Cartoon Network Arabic Imagination Studios competition is open to three categories based on age groups: 4 to 6 years old, 7 to 9 years old and 10 to 14 years old. Ten winners from each age group will be awarded Kindle 8GB Fire HD 7 Wi-Fi Tablet. The competition ends on Wednesday 30th November. To encourage participation in the Imagination Studios competition, representatives from Cartoon Network Arabic will visit schools across Saudi Arabia, UAE, Qatar and Kuwait. Back in 2012, Cartoon Network Arabic launched a similar competition called Creative Generation, Cartoon Network Africa also had a competition of the same name before Imagination Studios was introduced.

Tarek Mounir, Vice President and General Manager of Turner for Turkey, Middle East, North Africa, Greece & Cyprus said:

“Since its introduction, the Creative Generation initiative has received tremendous response from kids, parents and schools in the region. Our recent endeavour, Imagination Studios, is an evolution of that creative concept, and is aimed at attracting a more diversified pool of young creative minds. Imagination Studios will encourage creative thinking in bright young minds, and offer a platform to showcase the talent of students across the region”

https://menaherald.com/en/2016/10/30/turner-releases-significant-findings-study-launch-cartoon-network-arabics-imagination-studios/

Cartoon Network UK Study Suggests Girls Defy Stereotypes

Cartoon Network UK Study Suggests Girls Defy Stereotypes

Cartoon Network UK Study Suggests Girls Defy Stereotypes

After the premiere of Cartoon Network’s new Powerpuff Girls series this week, a UK survey has revealed that today’s girls are becoming less stereotypical. The survey of seven to 15-year-olds found that 84 per cent of girls loved sport, 10% are involved in a martial arts related activity and 59% played video games. The national study also found that girls prefer football to netball.

Results from the survey also states that blue was the favourite colour for 53% of respondents, and when asked what qualities a girl should have, 28% of the girls said they should be tough.

Charli XCX, singer and The Powerpuff Girls ambassador, while at The Powerpuff Girls UK premiere launch event said:

“I remember when I was 15 and having all kinds of crazy things going on in my brain. As a young girl, that age can be a time of self-doubt, a time where you let your insecurities show, a time where you’re basically just a bit unsure. Strong role models are super important during those phases of anyone’s life. The Powerpuff Girls are 100 per cent the strongest and coolest kind of role models to have around. The show flips gender stereotypes on its head and is accessible and fun for kids but also for people my age. I used to love it when I was younger but I feel like I’m even more obsessed with it now. I see myself in the characters for sure. As all girls should. Strong, fierce, sassy and cute are all the best ways to be, and we all have that deep down inside us even if we don’t quite realise it yet.”

http://www.licensing.biz/news/read/young-girls-are-defying-stereotypes-according-to-new-cartoon-network-survey/043786

Thanks to The Daily Nick for the information: http://nickalive.blogspot.co.uk/