Cartoonito UK Masha And The Bear Toys R Us Sponsorship Deal
Turner UK and toy manufacturer Simba Smoby have teamed up with Toys R Us for a sponsorship deal to advertise Masha and the Bear toys. Toys R Us will sponsor the hit Russian pre-school 3D CGI cartoon everyday on Cartoonito UK until Friday 16th September.
Cartoonito is currently running a competition with Toys R Us for a Masha and the Bear giveaway, One lucky winner will receive one Masha house playset, one Bear house playset and one Bear soft toy. Ten runner-ups will receive one Bear soft toy. Competition ends Friday 16th September 2016.
Andrew Mallandaine, sales director, Turner UK, made this statement regarding the Masha and the Bear Toys R Us sponsorship:
“We’re excited to be working with Britain’s toy retailer, Toys R Us to promote Cartoonito’s popular preschool series, Masha and the Bear. Cartoonito will feature sponsored Toys R Us content across our on air and digital platforms to help further raise awareness for the series and encourage kids to enter our Masha and the Bear competition for a chance to win some brilliant prizes.”
Jim Proctor-Blaine, head of marketing and licensing for Simba Smoby, also added:
“I am very happy to have worked with Turner and Toys R Us on this campaign – Masha and the Bear is a fantastic show, and hopefully more children will see it and enjoy it as a result of this activity. It’s also great to have the support of a leading retailer like Toys R Us on stocking our range of Masha and the Bear toys.”
Turner Partners With Hasbro To Launch Play-Doh Town Advertising Campaign
Hasbro has partnered with Turner Broadcasting System Europe to run an advertising campaign for its Play-Doh Town toy product range of playsets, vehicles and figures on Cartoon Network UK, Boomerang UK and Cartoonito UK. Specially made sponsorship bumpers for Play-Doh Town have been made using Play-Doh, matching Boomerang’s and Cartoonito’s branding identity. Also, a microsite on Boomerang UK’s website has been specially setup for a Play-Doh Town competition, where kids are able to create their own Play-Doh stories and win Play-Doh Town prizes. The campaign also includes cross website advertising on Cartoon Network UK’s, Boomerang UK’s and Cartoonito UK’s websites.
The winners of the Play-Doh Town story competition will get to see their creations on air on Cartoon Network, Boomerang and Cartoonito in May and June.
From the Turner UK Press Release:
PLAY-DOH, Hasbro’s ultimate children’s staple brand, is getting creative with Turner’s leading kids’ TV channels Cartoon Network, Boomerang and Cartoonito in a new PLAY-DOH Town sponsorship deal which includes TV, digital and social media activity.
To celebrate PLAY-DOH’s 60th birthday this year, Hasbro launched PLAY-DOH Town, a new system of play that inspires creative storytelling through Town-themed playsets, vehicles and figures. To help support this fresh new concept, the popular kids’ channels Cartoon Network, Boomerang and preschool channel Cartoonito have joined forces with Hasbro and the media agency OMD to launch a sponsorship campaign to showcase PLAY-DOH Town’s amazing product range.
Commenting on the campaign, Craig Wilkins, Hasbro Marketing Director, says:
“This year we launched PLAY-DOH Town to celebrate the PLAY-DOH brands 60th anniversary. PLAY-DOH Town brings creative play together with figures and playsets, allowing children to open their imaginations and tell their own unique stories with the playset in a different way every time. We’re thrilled to be partnering with Turner across their leading kids’ channels Cartoon Network, Boomerang and Cartoonito to support the launch of our brand new PLAY-DOH Town range.”
Turner have re-imagined the Boomerang and Cartoonito channel environments by creating brand new 10 second channel interstitials made entirely out of PLAY-DOH and featuring PLAY-DOH Town products. Additionally, both channels will run 30 second on air competition spots – showcasing the vast range of PLAY-DOH Town playsets available. The competition aims to encourage kids to visit the Boomerang microsite (BoomerangTV.co.uk/Play-Doh) and create their very own PLAY-DOH Town story.
Zara Peters, Sponsorship and Promotions Director, Turner Broadcasting System Europe, says:
“We’re excited to be working with the incredibly fun and timeless Hasbro brand to support their PLAY-DOH Town 2016 campaign across our kids’ channels, Cartoon Network, Boomerang and Cartoonito. Hasbro is all about offering kids the “World’s Best Play Experiences” and encouraging them to be creative – something that Turner recognises and values. We’re thrilled to partner with PLAY-DOH Town to inspire hands-on creativity amongst kids – and we can’t wait to see their creations!”
The winners of the PLAY-DOH Town story competition will have the opportunity to see their creations on air across Cartoon Network, Boomerang and Cartoonito in May and June. Alongside this competition, the Boomerang microsite will also offer the opportunity for one lucky kid to win an amazing PLAY-DOH Town prize bundle giveaway.
Cartoon Network UK Partners With Weetabix For Weetabuddies Campaign
Last week, it was announced that breakfast cereal company Weetabix have signed up an advertising sponsorship deal with Cartoon Network UK. Weetabix first started their Weetabuddies campaign last year and this year they will be bring back the campaign and will be working with Cartoon Network to educate kids the importance of eating a healthy breakfast. The new partnership includes sponsorship of the peak breakfast time slot before school on Cartoon Network UK for the whole of January, April, September and November in 2016 as well as sponsorship on Boomerang in April and September. Each sponsorship ident will centre on different Weetabuddy characters in a cereal bowl telling funny jokes or acting in funny situations.
Cartoon Network has also turned some of their famous cartoon characters into Weetabuddies using Weetabix for the campaign including Adventure Time’s Jake the Dog to Regular Show’s Rigby and Bubbles from The Powerpuff Girls. Cartoon Network has made a special Weetabix Weetabuddies microsite, where kids can submit their very own Weetabuddy creations and play the Drench Me mini-game. The best Weetabuddies will be entered into a competition for the chance to win an iPad, and some will even make an appearance on Cartoon Network.
The Cartoon Network Anything app and Cartoon Network’s Imagination Studios initiative will be used to promote the Weetabuddies campaign. The Imagination Studios microsite will feature a short documentary of the making of the Weetabuddies as seen on Cartoon Network. The video will include a food stylist explaining to kids how to make their very own Uncle Grandpa Weetabuddy, using healthy toppings and Weetabix. The Cartoon Network Anything app will feature short form videos of different Weetabuddies during April and September this year.
Zara Peters, sponsorship and promotions director, Turner Broadcasting System Europe made this statement regarding the partnership with Weetabix:
“We’re thrilled to be working with the iconic breakfast brand Weetabix to help launch the Weetabuddies 2016 campaign. Cartoon Network will feature sponsored Weetabuddies content across our on-air and digital platforms to help encourage kids to get creative and excited about Weetabix’s healthy breakfast cereal. Cartoon Network values kids creativity and we can’t wait to see their Weetabuddy creations! We believe this campaign will remind kids that mornings can be fun.”