Cartoon Network Imagination Studios MENA Research Study

Cartoon Network Imagination Studios MENA Research Study

Cartoon Network Imagination Studios MENA Research Study

Turner Middle East and North Africa has recently conducted an Imagination Studios survey in Saudi Arabia and the United Arab Emirates to find out more about children’s creative preferences and what kind of character traits they want their cartoon character creations to have. According to the research, kids in the two countries prefer writing to drawing and they think that personality is more important than the appearance of their characters. There was a need for a creative platform to encourage creativity in the region, this led to the creation of Imagination Studios in the MENA area. The research was conducted on a sample size of 1500 people, this includes children between 6 to 12 years old, their parents, as well as their teachers.

Research Statistics

23% of children in the UAE and 25% in Saudi Arabia voted that their character should be kind.

25% of respondents in the UAE agreed that their imaginary heroes should be inventive, while 22% in Saudi Arabia stated this was important.

70% of people surveyed acknowledged that humour is a trait that they would like their characters to embody, a quality they also seek in their friends.

43% of respondents preferred that their characters speak classical Arabic.

Cartoon Network Imagination Studios is a new initiative in the MENA region which had a successful rollout over Europe and Africa last year, the Imagination Studios website informs children on how Cartoon Network’s cartoons are made and teaches them in a simplified way about the various stages in animation production, ranging from storyboarding to character design. As part of the Imagination Studios initiative, there is also a competition for children to enter their storyboards, character drawings and short animations, the theme for this year is about road safety.

The Cartoon Network Arabic Imagination Studios competition is open to three categories based on age groups: 4 to 6 years old, 7 to 9 years old and 10 to 14 years old. Ten winners from each age group will be awarded Kindle 8GB Fire HD 7 Wi-Fi Tablet. The competition ends on Wednesday 30th November. To encourage participation in the Imagination Studios competition, representatives from Cartoon Network Arabic will visit schools across Saudi Arabia, UAE, Qatar and Kuwait. Back in 2012, Cartoon Network Arabic launched a similar competition called Creative Generation, Cartoon Network Africa also had a competition of the same name before Imagination Studios was introduced.

Tarek Mounir, Vice President and General Manager of Turner for Turkey, Middle East, North Africa, Greece & Cyprus said:

“Since its introduction, the Creative Generation initiative has received tremendous response from kids, parents and schools in the region. Our recent endeavour, Imagination Studios, is an evolution of that creative concept, and is aimed at attracting a more diversified pool of young creative minds. Imagination Studios will encourage creative thinking in bright young minds, and offer a platform to showcase the talent of students across the region”

https://menaherald.com/en/2016/10/30/turner-releases-significant-findings-study-launch-cartoon-network-arabics-imagination-studios/

Cartoon Network Enterprises MENA 2016 IMG Worlds Of Adventure Event

Cartoon Network Enterprises MENA 2016 IMG Worlds Of Adventure Event

Cartoon Network Enterprises MENA 2016 IMG Worlds Of Adventure Event

Cartoon Network Enterprises held its annual event at the IMG Worlds of Adventure theme park in Dubai, United Arab Emirates to put forward its upcoming licensing plans for 2017. Licensees and retailers from different business sectors including Toys and Fashion from across the MENA (Middle East and North Africa) region attended the event. At the event Cartoon Network promoted their popular shows that are available for licensing including Adventure Time, The Amazing World of Gumball, The Powerpuff Girls, Ben 10 and a show specially developed for the MENA market – Mansour.

During the event, retailers were presented with scalable toolkits for Cartoon Network’s properties, from turnkey activations offering augmented reality experiences to entertainment-based programmes for areas with a high concentration of shoppers. All are easily implementable retail solutions to drive deep engagement with shoppers and Cartoon Network audiences.

It’s highly likely that IMG Worlds of Adventure was chosen as the venue because the Cartoon Network Zone at the theme park is a major example of how licensing has been successfully executed. The zone features Adventure Time, The Amazing World of Gumball, The Powerpuff Girls and Ben 10 rides and attractions. IMG Worlds of Adventure opened its doors to the public on 31st August this year.

From The Cartoon Network Enterprises Press Release:

Cartoon Network Enterprises recently held its annual Licensing Day at Dubai’s IMG Worlds of Adventure theme park to discuss upcoming plans for 2017, franchise shows and support plans that will be put in place for the entire year.

Licensees and Retailers from Toy, Fashion and F&B sectors, all converged at the event from across the MENA region. In addition to numerous displays of Cartoon Network licensed product, attendees were also taken through an engaging and interactive journey on each of the Cartoon Network brands, including Adventure Time, The Amazing World of Gumball, Powerpuff Girls, and Ben 10, in addition to locally-produced show Mansour among others.

Speaking on the occasion, Johanne Broadfield, Vice President of Licensing and Merchandising for Turner in EMEA, said:

“It is a key objective for us to deliver winning propositions to our retail customers, and we continually strive to ensure that we’re working with the right partners to achieve that. Our audience at the Licensing Summit was over 250-strong, and comprised of top flight companies who are leaders in their sectors. We’re very focused on developing mutually beneficial partnerships which endure and succeed over time.”

During the event, retailers were presented with scalable toolkits for Cartoon Network’s priority franchises, from turnkey activations offering augmented reality experiences to entertainment-based programmes for larger shopper audiences. All are easily implementable retail solutions to drive deep engagement with shoppers and Cartoon Network audiences. Cartoon Network Enterprises shared the latest share and reach information, demonstrating its channel and digital strengths, as well as unveiling upcoming marketing campaigns and all-new local collaborations.

Tarek Mounir, Vice President and General Manager of Turner for Turkey, Middle East, North Africa, Greece & Cyprus said:

“Since its inception, Turner’s Cartoon Network has continually demonstrated a deep passion towards offering best-in-class content, with specific emphasis on quality entertainment for kids of all ages. Today, with the dawn of the digital age, Cartoon Network has made content more accessible across all available platforms to ensure a well-rounded entertaining experience for children.”

Earlier in June, Cartoon Network Enterprises announced a strong, diversified program portfolio, including the global launch of the re-imaged franchise, The Powerpuff Girls, the relaunch of Ben 10 and new licensing partners for many of its popular brands including Adventure Time, Steven Universe and Rick and Morty.

As the event came to a close, guests at the event enjoyed a meal at the Cartoon Network Feast, a uniquely conceived restaurant in the Cartoon Network Zone, followed by the opportunity to experience the different rides IMG Worlds of Adventure had to offer.

https://www.turner.com/pressroom/cartoon-network-enterprises-holds-its-annual-licensing-day

More Information Regarding Cartoon Network MENA

More Information Regarding Cartoon Network MENA

More Information Regarding Cartoon Network MENA

Turner has released official information regarding the new Cartoon Network MENA (Cartoon Network Middle East And North Africa) and Boomerang MENA feeds which launched on 1st July, confirming that both channels have dual-audio (English and Arabic) and are in High Definition. Children in the region will be able to watch their favourite Cartoon Network originals such as Adventure Time, We Bare Bears and The Amazing World of Gumball both in their native language and in the show’s original language in high quality. The new channel is a premium version of the free-to-air Cartoon Network Arabia feed and is a replacement of the English audio Cartoon Network Africa and Boomerang Africa pan-feeds in the Middle East and North African region. Both channels are only available on DTH satellite TV provider beIN and will be available on other IPTV providers.

Tarek Mounir, Turner VP and general manager for Middle East, Africa, Turkey, Greece and Cyprus said that the two new channels which were created to meet increasing standards expected from their viewers:

“We are thrilled to provide exceptional cartoon viewing options and quality entertainment to our viewers. The standards in entertainment requirements are ever-increasing and we are making sure to stay ahead of the curve whilst also offering viewers the choice to watch their favourite channels in their preferred language”

Cartoon Network MENA’s English language website has also launched: http://www.cartoonnetworkme.com/ which complements Cartoon Network Arabic’s website.

http://www.digitaltveurope.net/567542/turner-launches-hd-dual-language-kids-network-feeds-in-mena/