Cartoon Network UK Wins Two PromaxBDA UK 2016 Awards
This year, Cartoon Network UK has won two gold-level Promax UK Awards in the Best Direct Response Promo Kids and Best Sponsorship Package categories. The PromaxBDA UK Awards is an annual event to celebrate the very best of what the British creative television marketing, promotion, branding & design industry has to offer. The PromaxBDA UK 2016 awards ceremony took place on Friday 4th November at Here East at the Queen Elizabeth Olympic Park in London.
The “Best Direct Response Promo Kids” gold award was awarded to Cartoon Network UK’s 2015 Ice King Christmas Countdown, every day during December on the run-up to Christmas, the Ice King from Adventure Time was up to mischief; he attempted to ruin the festive season, either by stealing presents or by annoying Christmas carol singers. Cartoon Network UK ran an running news report/competition for kids to report what on the Ice King done each day in exchange for an award, everyday a different prize was given away.
Video of all of the Ice King’s crimes during Christmas 2015:
Eventually, the Ice King felt really sorry for what he did, so he became a “Nice” king and had a big prize giveaway.
Cartoon Network UK won the gold “Best Sponsorship Package” award for its Weetabix Weetabuddies sponsors Breakfast Funnies campaign. Each sponsorship ident features different Weetabuddy characters (made up of a Weetabix block, nuts and fruit) in a cereal bowl telling funny jokes or acting in funny situations. Cartoon Network UK also made Weetabuddy versions of Adventure Time’s Jake the Dog, Uncle Grandpa, Regular Show’s Rigby and Bubbles from The Powerpuff Girls. The purpose of the campaign is to educate kids the importance of eating a healthy breakfast, the campaign was also used in conjunction with Cartoon Network’s Imagination Studios initiative.
Turner UK also won a silver award in the “Best Sponsorship Package” category for its What’s on TV sponsors Christmas on TCM campaign last year and also a bronze award in the “Best Print Based Ad or Poster” category for TruTV’s RuPaul’s Drag Race: May Contain Nuts advertising campaign
Tonight (20/11/2016) is one of the most important nights of the year for the British children’s entertainment industry, the 2016 Children’s BAFTA awards will be held at The Roundhouse in London. As a reminder, below is a list of all the nominations awarded to Cartoon Network; awards include Favourite TV Show (BAFTA Kids Vote award) and channel of the year.
List of all the categories with Cartoon Network UK nominations:
Decided By BAFTA Jury
Best UK Animated Show
The Amazing World of Gumball: Ben Bocquelet, Mic Graves, Sarah Fell
Channel Of The Year
Cartoon Network UK and Ireland: Turner Kids UK Team
Best International Show
We Bare Bears: Daniel Chong, Manny Hernandez, Carrie Wilksen
Best Children’s Show Storywriter
The Amazing World of Gumball – Writing Team
Decided By Public Vote
BAFTA Kids Vote: Favourite TV Show
We Bare Bears: Daniel Chong, Manny Hernandez, Carrie Wilksen
AT&T Buys Time Warner Pending Regulatory Decision: Cartoon Network Will (Probably) Have A New Owner By The End Of 2017
Time Warner (owners of Warner Bros, HBO and Turner) has agreed to be acquired by American telecommunications and satellite TV giant AT&T (American Telephone and Telegraph Company) for $85.4 billion, which could make it one of the largest media corporate takeovers ever. The acquisition deal was announced on Saturday evening (22/10/2016). AT&T buying Time Warner will more than likely change the way Turner and Warner Bros. is managed, this includes: Cartoon Network and its international variants along with Boomerang and sister channels, Cartoon Network Studios and Warner Bros. Animation.
Time Warner has been looking for a buyer for a few years now, Rupert Murdoch’s 21st Century Fox tried to buy the company a couple of years ago. In recent years, Time Warner has been spinning off various divisions of the company, including Warner Music, AOL, Time Warner Cable and Time Publishing to focus more on their television and movie content production divisions, Warner Bros., Turner and HBO. AT&T and Time Warner have been in talks since August, with numerous meetings between Jeff Bewkes (Chairman and CEO of Time Warner) and Randall Stephenson (Chairman and CEO of AT&T).
AT&T can trace its history all the way back to the Bell Telephone Company, a company founded by the inventor of the telephone – Alexander Graham Bell in 1875, the company grew to become one of the largest landline, mobile telephone and broadband internet service companies in the United States. AT&T has a complex history, with mergers, demergers and remergers, even AT&T spinoff SBC took over AT&T and re-branded their whole company as AT&T. AT&T wanted to buy Time Warner because of its television and movie content, they purchased the largest satellite television provider in the United States – DirecTV in 2015 and they want a content division to run alongside its home and mobile media distribution division.
The takeover is very similar to the Comcast/NBC Universal merger in 2011, a cable television company buying a TV and movie business. If the AT&T merger gets approval from the U.S. Department of Justice, I hope that there won’t be any changes to the way the ex-Time Warner entertainment part of the business is run and is kept separately with the same management which has the right expertise. AT&T is first and foremost a telecommunications company and they purchased Time Warner because its content is attractive to their company and shareholders as it has potential to make a profit for their distribution business, it would be incredibly unwise to start making changes to a media company when AT&T has little to no experience in the media sector and to start making job losses.
All we can do is wait and see what happens next as the deal is expected to be completed in late 2017.
AT&T Inc. (NYSE:T) and Time Warner Inc. (NYSE:TWX) today announced they have entered into a definitive agreement under which AT&T will acquire Time Warner in a stock-and-cash transaction valued at $107.50 per share. The agreement has been approved unanimously by the boards of directors of both companies.
The deal combines Time Warner’s vast library of content and ability to create new premium content that connects with audiences around the world, with AT&T’s extensive customer relationships, world’s largest pay TV subscriber base and leading scale in TV, mobile and broadband distribution.
“This is a perfect match of two companies with complementary strengths who can bring a fresh approach to how the media and communications industry works for customers, content creators, distributors and advertisers,” said Randall Stephenson, AT&T chairman and CEO. “Premium content always wins. It has been true on the big screen, the TV screen and now it’s proving true on the mobile screen. We’ll have the world’s best premium content with the networks to deliver it to every screen. A big customer pain point is paying for content once but not being able to access it on any device, anywhere. Our goal is to solve that. We intend to give customers unmatched choice, quality, value and experiences that will define the future of media and communications. With great content, you can build truly differentiated video services, whether it’s traditional TV, OTT or mobile. Our TV, mobile and broadband distribution and direct customer relationships provide unique insights from which we can offer addressable advertising and better tailor content,” Stephenson said. “It’s an integrated approach and we believe it’s the model that wins over time. “Time Warner’s leadership, creative talent and content are second to none. Combine that with 100 million plus customers who subscribe to our TV, mobile and broadband services – and you have something really special,” said Stephenson. “It’s a great fit, and it creates immediate and long-term value for our shareholders.”
Time Warner Chairman and CEO Jeff Bewkes said, “This is a great day for Time Warner and its shareholders. Combining with AT&T dramatically accelerates our ability to deliver our great brands and premium content to consumers on a multiplatform basis and to capitalize on the tremendous opportunities created by the growing demand for video content. That’s been one of our most important strategic priorities and we’re already making great progress — both in partnership with our distributors, and on our own by connecting directly with consumers. Joining forces with AT&T will allow us to innovate even more quickly and create more value for consumers along with all our distribution and marketing partners, and allow us to build on a track record of creative and financial excellence that is second to none in our industry. In fact, when we announce our 3Q earnings, we will report revenue and operating income growth at each of our divisions, as well as double-digit earnings growth.
Bewkes continued, “This is a natural fit between two companies with great legacies of innovation that have shaped the modern media and communications landscape, and my senior management team and I are looking forward to working closely with Randall and our new colleagues as we begin to capture the tremendous opportunities this creates to make our content even more powerful, engaging and valuable for global audiences.”
Time Warner is a global leader in media and entertainment with a great portfolio of content creation and aggregation, plus iconic brands across video programming and TV/film production. Each of Time Warner’s three divisions is an industry leader: HBO, which consists of domestic premium pay television and streaming services (HBO Now, HBO Go), as well as international premium & basic pay television and streaming services; Warner Bros. Entertainment, which consists of television, feature film, home video and videogame production and distribution. Warner Bros. film franchises include Harry Potter & DC Comics, and its produced TV series include Big Bang Theory and Gotham; Turner consists of U.S. and international basic cable networks, including TNT, TBS, CNN and Cartoon Network/Adult Swim. Also, Turner has the rights to the NBA, March Madness and MLB. Time Warner also has invested in OTT and digital media properties such as Hulu, Bleacher Report, CNN.com and Fandango.
The new company will deliver what customers want — enhanced access to premium content on all their devices, new choices for mobile and streaming video services and a stronger competitive alternative to cable TV companies.
With a mobile network that covers more than 315 million people in the United States, the combined company will strive to become the first U.S. mobile provider to compete nationwide with cable companies in the provision of bundled mobile broadband and video. It will disrupt the traditional entertainment model and push the boundaries on mobile content availability for the benefit of customers. And it will deliver more innovation with new forms of original content built for mobile and social, which builds on Time Warner’s HBO Now and the upcoming launch of AT&T’s OTT offering DIRECTV NOW.
Owning content will help AT&T innovate on new advertising options, which, combined with subscriptions, will help pay for the cost of content creation. This two-sided business model — advertising- and subscription-based — gives customers the largest amount of premium content at the best value.
Summary Terms of Transaction
Time Warner shareholders will receive $107.50 per share under the terms of the merger, comprised of $53.75 per share in cash and $53.75 per share in AT&T stock. The stock portion will be subject to a collar such that Time Warner shareholders will receive 1.437 AT&T shares if AT&T’s average stock price is below $37.411 at closing and 1.3 AT&T shares if AT&T’s average stock price is above $41.349 at closing.
This purchase price implies a total equity value of $85.4 billion and a total transaction value of $108.7 billion, including Time Warner’s net debt. Post-transaction, Time Warner shareholders will own between 14.4% and 15.7% of AT&T shares on a fully-diluted basis based on the number of AT&T shares outstanding today.
The cash portion of the purchase price will be financed with new debt and cash on AT&T’s balance sheet. AT&T has an 18-month commitment for an unsecured bridge term facility for $40 billion.
Transaction Will Result in Significant Financial Benefits
AT&T expects the deal to be accretive in the first year after close on both an adjusted EPS and free cash flow per share basis.
AT&T expects $1 billion in annual run rate cost synergies within 3 years of the deal closing. The expected cost synergies are primarily driven by corporate and procurement expenditures. In addition, over time, AT&T expects to achieve incremental revenue opportunities that neither company could obtain on a standalone basis.
Given the structure of this transaction, which includes AT&T stock consideration as part of the deal, AT&T expects to continue to maintain a strong balance sheet following the transaction close and is committed to maintaining strong investment-grade credit metrics.
By the end of the first year after close, AT&T expects net debt to adjusted EBITDA to be in the 2.5x range.
Additionally, AT&T expects the deal to improve its dividend coverage and enhance its revenue and earnings growth profile.
Time Warner provides AT&T with significant diversification benefits:
Diversified revenue mix — Time Warner will represent about 15% of the combined company’s revenues, offering diversification from content and from outside the United States, including Latin America, where Time Warner owns a majority stake in HBO Latin America, an OTT service available in 24 countries, and AT&T is the leading pay TV distributor. Lower capital intensity — Time Warner’s business requires little in capital expenditures, which helps balance the higher capital intensity of AT&T’s existing business. Regulation — Time Warner’s business is lightly regulated compared to much of AT&T’s existing operations.
The merger is subject to approval by Time Warner Inc. shareholders and review by the U.S. Department of Justice. AT&T and Time Warner are currently determining which FCC licenses, if any, will be transferred to AT&T in connection with the transaction. To the extent that one or more licenses are to be transferred, those transfers are subject to FCC review. The transaction is expected to close before year-end 2017.
On Monday, October 24, at 8:30 am ET, AT&T and Time Warner will host a webcast presentation to discuss the transaction and AT&T’s 3Q earnings. Links to the webcast and accompanying documents will be available on both AT&T’s and Time Warner’s Investor Relations websites. AT&T has cancelled its previously scheduled call to discuss earnings, which had been set for Tuesday, October 25.
Cartoon Network UK 2016 PromaxBDA UK Award Nominations
PromaxDBA have posted their award nominations for the 2016 PromaxBDA UK Awards in November and Cartoon Network UK has been nominated in several categories, ranging from Best Children’s Promo to Sponsorship to Best Use of Digital Media. The PromaxBDA UK Awards is an annual event to celebrate the very best of what the British creative television marketing, promotion, branding & design industry has to offer.
The 2016 PromaxBDA UK awards will take place on Friday 4th November at Here East at the Queen Elizabeth Olympic Park in London, on the day prior to the awards ceremony (Thursday 3rd November) there will be a conference with creative, marketing and tech experts from different parts of the UK media industry. The purpose of the conference to highlight the latest trends and to look for new innovative ideas that work from a marketing and creative perspective.
List of all of Cartoon Network UK’s 2016 PromaxBDA UK Award nominations:
Best Children’s Promo (originated): One Nomination
Adventure Time Acapella
Best Content Or Long Form: One Nomination
Adventure Time Acapella
Best Direct Response Promo Kids: Three Nominations
Promotion for Cartoon Network Anything Cartoon Network Christmas Ice King Countdown Clarks Gloforms – Cartoon Network News
Best Sponsorship Package: Two Nominations
Weetabuddies (Weetabix) sponsors Breakfast Funnies on Cartoon Network Hexbug Nano sponsors The Comedy Club on Cartoon Network
Best Use Of Digital Media: One Nomination
Adventure Time: An Ooo Experience
Best Use Of Public Relations: One Nomination
Adventure Time: An Ooo Experience
Best Children’s Promo (clip-based): Two Nominations*
Lumpy Space Princess: Smooth Posers Clarence – Nailed It!*
* Produced by Blacklist Creative Ltd. for Cartoon Network
Other Turner UK Nominations
Turner UK’s general entertainment and movie channels have also been awarded 2016 Promax BDA UK nominations, the nominations for TruTV and TCM are listed below: