Warner Bros Consumer Products At Licensing Expo 2016
Yesterday (21/06/2016), Warner Bros’ consumer products division made an announcement of its current and new TV shows and movies available to potential merchandise licencees at the 2016 Licensing Expo in Las Vegas this week (21/06/2016 – 23/06/2016). New properties include DC Super Hero Girls, Mattel is the toy partner of this property and will launch a toy range in July. Another new property that has merchandising potential is the upcoming Justice League Action series as well as the new fully CGI Scooby-Doo movie – S.C.O.O.B, other upcoming movies include The Lego Ninjago Movie and The Lego Batman Movie. Looney Tunes, Scooby-Doo and Tom and Jerry remain to be cross-generational hot properties.
Extract From The Warner Bros Consumer Products Press Release
DC Super Hero Girls Makes Girl Power Global: Front and center at Licensing Expo will be the groundbreaking DC Super Hero Girls franchise, a fun, immersive world that encourages girls to play, watch, read and be inspired to discover their own Super Hero potential. Led by master toy partner Mattel, DC Super Hero Girls is supported with a global merchandising program that crosses multiple categories and rolls out worldwide in July.
DC TV Hit Programming: WBCP continues to bring fans innovative and collectible product lines featuring characters from DC’s portfolio of fan-favorites, including animated hits Justice League Action and Teen Titans, Go! from Warner Bros. Animation.
The LEGO Batman Movie: WBCP and The LEGO Group brings fans of all ages exciting merchandise for the eagerly awaited The LEGO Batman Movie, which takes fans on a new adventure with Batman as the Dark Knight embarks on a personal journey to find himself while learning the importance of teamwork in hopes to save Gotham City from The Joker and the Rogues Gallery.
The Ninjago Movie: Also from the world of LEGO comes The Ninjago Movie as WBCP and The LEGO Group continue their partnership to create cool and collectible product in driver categories to support the film. Inspired by the wildly popular LEGO line of toys, Ninjago is the story of six young ninja tasked with defending their island home, Ninjago.
WBCP’s animation franchise boasts perennial animated favorites, including Looney Tunes, Scooby-Doo and Tom and Jerry, which attract new fans every day. The beloved characters and properties continue to propel new trends and partnerships for WBCP and its globally renowned partners on board with high-profile programs and high-end collaborations. WBCP’s animation offerings also will have fans excited for the theatrical films from Warner Bros. Pictures and WAG Pictures, including S.C.O.O.B.
Scooby-Doo Hits The Big Screen: Everyone’s favorite canine hits the big screen as we’ve never seen him before in a fully CG film with Warner Bros. Pictures’ and WAG Pictures’ family-adventure S.C.O.O.B.
All New Classic Content: The Studio continues to offer fans all-new content, including three shows from Warner Bros. Animation – Wabbit – A Looney Tunes Production, Be Cool Scooby-Doo! and The Tom and Jerry Show – all supported by WBCP and its top-tier licensees.
Located at Booth #N186, WBCP is one of the largest exhibitors at this year’s show.