Cartoon Network To Partner With IMG For Another New Theme Park In Dubai
IMG (Owner and operator of the brand new IMG World of Adventure indoor theme park) will be opening another new theme park in Dubai in 2019. The new theme park will be called IMG Worlds of Legends and will feature a small Cartoon Network Zone. Cartoon Network already has a zone at the IMG World of Adventures theme park featuring Adventure Time, The Amazing World of Gumball, The Powerpuff Girls and Ben 10 rides and attractions.
Not much has been disclosed about the Cartoon Network Zone at IMG Worlds of Legends, but the theme park will have a We Bare Bears themed attraction. Nickelodeon (Teenage Mutant Ninja Turtles, Dora the Explorer and SpongeBob SquarePants) Ubisoft (Assassin’s Creed, Rayman Raving Rabbids and Just Dance), Saban Brands (Power Rangers), Nintendo (Pokémon), Toei Animation (Dragon Ball Z and One Piece), TV Tokyo (Naruto) and Mattel (includes Hot Wheels, Barbie, Mega Bloks and also includes a couple of Cartoonito UK’s acquired pre-school shows: Bob the Builder and Thomas and Friends) have all contributed their IP’s to the new theme park project.
The new theme park will have futuristic interactive rollercoasters, state-of-the-art rides, breathtaking water-based attractions, and live entertainment, the park will be connected to IMG Worlds of Adventure by a sky bridge as the new theme park will be built in very close proximity to each other.
Cartoon Network Enterprises MENA 2016 IMG Worlds Of Adventure Event
Cartoon Network Enterprises held its annual event at the IMG Worlds of Adventure theme park in Dubai, United Arab Emirates to put forward its upcoming licensing plans for 2017. Licensees and retailers from different business sectors including Toys and Fashion from across the MENA (Middle East and North Africa) region attended the event. At the event Cartoon Network promoted their popular shows that are available for licensing including Adventure Time, The Amazing World of Gumball, The Powerpuff Girls, Ben 10 and a show specially developed for the MENA market – Mansour.
During the event, retailers were presented with scalable toolkits for Cartoon Network’s properties, from turnkey activations offering augmented reality experiences to entertainment-based programmes for areas with a high concentration of shoppers. All are easily implementable retail solutions to drive deep engagement with shoppers and Cartoon Network audiences.
It’s highly likely that IMG Worlds of Adventure was chosen as the venue because the Cartoon Network Zone at the theme park is a major example of how licensing has been successfully executed. The zone features Adventure Time, The Amazing World of Gumball, The Powerpuff Girls and Ben 10 rides and attractions. IMG Worlds of Adventure opened its doors to the public on 31st August this year.
From The Cartoon Network Enterprises Press Release:
Cartoon Network Enterprises recently held its annual Licensing Day at Dubai’s IMG Worlds of Adventure theme park to discuss upcoming plans for 2017, franchise shows and support plans that will be put in place for the entire year.
Licensees and Retailers from Toy, Fashion and F&B sectors, all converged at the event from across the MENA region. In addition to numerous displays of Cartoon Network licensed product, attendees were also taken through an engaging and interactive journey on each of the Cartoon Network brands, including Adventure Time, The Amazing World of Gumball, Powerpuff Girls, and Ben 10, in addition to locally-produced show Mansour among others.
Speaking on the occasion, Johanne Broadfield, Vice President of Licensing and Merchandising for Turner in EMEA, said:
“It is a key objective for us to deliver winning propositions to our retail customers, and we continually strive to ensure that we’re working with the right partners to achieve that. Our audience at the Licensing Summit was over 250-strong, and comprised of top flight companies who are leaders in their sectors. We’re very focused on developing mutually beneficial partnerships which endure and succeed over time.”
During the event, retailers were presented with scalable toolkits for Cartoon Network’s priority franchises, from turnkey activations offering augmented reality experiences to entertainment-based programmes for larger shopper audiences. All are easily implementable retail solutions to drive deep engagement with shoppers and Cartoon Network audiences. Cartoon Network Enterprises shared the latest share and reach information, demonstrating its channel and digital strengths, as well as unveiling upcoming marketing campaigns and all-new local collaborations.
Tarek Mounir, Vice President and General Manager of Turner for Turkey, Middle East, North Africa, Greece & Cyprus said:
“Since its inception, Turner’s Cartoon Network has continually demonstrated a deep passion towards offering best-in-class content, with specific emphasis on quality entertainment for kids of all ages. Today, with the dawn of the digital age, Cartoon Network has made content more accessible across all available platforms to ensure a well-rounded entertaining experience for children.”
Earlier in June, Cartoon Network Enterprises announced a strong, diversified program portfolio, including the global launch of the re-imaged franchise, The Powerpuff Girls, the relaunch of Ben 10 and new licensing partners for many of its popular brands including Adventure Time, Steven Universe and Rick and Morty.
As the event came to a close, guests at the event enjoyed a meal at the Cartoon Network Feast, a uniquely conceived restaurant in the Cartoon Network Zone, followed by the opportunity to experience the different rides IMG Worlds of Adventure had to offer.
Cartoon Network Zone At IMG Worlds Of Adventure Opened Today 31st August
The world’s largest indoor theme park opened its doors for the first time in Dubai today (31/08/2016). IMG Worlds of Adventure in Dubai features a whole dedicated Cartoon Network Zone, featuring Adventure Time, The Amazing World of Gumball and Ben 10 themed rides, cafes, shops and many more. It’s the ultimate place that Cartoon Network fans can ever dream of visiting.
List of Rides
The Powerpuff Girls – Mojo Jojo’s Robot Rampage!
Townsville is in danger! Join The Powerpuff Girls and help fight Mojo Jojo’s evil robot creation that is threatening the city. You’ll take to the skies alongside Blossom, Bubbles and Buttercup as they try to save the world before bedtime.
Ben 10 5D Hero Time
Join Ben and Rook at Plumber Headquarters for your first day as a Plumber trainee… but with villain Khyber The Huntsman around it’s not going to be an easy introduction. Prepare to be fully immersed in Ben’s world in this epic multi-sensory adventure – get ready to battle evil and experience pulse-racing action!
Adventure Time – The Ride of OOO with Finn & Jake
Soar high over the Cartoon Network Zone as you join Finn and Jake on a journey through the Land of Ooo. Visit the varied and vibrant kingdoms and encounter the Ice King, a host of Princesses and a cast of other extraordinary characters.
The Amazing Ride of Gumball
Visit the town of Elmore where Gumball and Darwin’s school science project has gone out of control and unleashed chaos! Save the day by competing with your friends to zap the objects that have come to life and are threatening to take over the town.
Step into the world of LazyTown for an interactive adventure full of climbing, adventure and other fun and exciting experiences! There’s something for everyone. Learn some dance steps with Stephanie’s Dance School and explore Robbie Rotten’s secret lair!
CN Live Stage Show
See LazyTown take the stage for a wonderful family-friendly show – incorporating music, dancing and acrobatics… it’s not to be missed! With several performances a day there’s lots of opportunities to have fun and practice your superhero moves with Sportacus himself.
Dining & Restaurants
Join your favorite Cartoon Network characters in this family-friendly restaurant where the excitement doesn’t stop for the ultimate interactive dining experience. Situated over two floors, relax and have fun meeting and posing for photos with Cartoon Network stars while you enjoy delicious international-style cuisine in a casual dining environment.
Hang out with Ben 10 and his buddies in this American-style diner where the smoothies have to be tasted to be believed! Burgers don’t get better than this – you’ll want to keep coming back for more.
Richard’s Around the World Café
You don’t have to go far to travel, or so the saying goes… why not take your taste buds on a trip of a lifetime at Richard’s Around the World Café, where the gourmet menu is international in flavor with a twist and the vibe is modern and friendly. Bring your passport for a culinary voyage of the senses!
Finn & Jake’s – Everything Burrito
Adventuring heroes need sustenance – where better to find it than at Finn & Jake’s – Everything Burrito? Made with the freshest ingredients, these are burritos, and more, to write home about… No wonder everyone travels across the Land of Ooo for a fabulous Finn & Jake burrito!
Cartoon Network Classics
Indulge your love of CN classic characters with a nostalgic trip down memory lane at the Cartoon Network Classics store – find merchandise related to old-time favorites like Johnny Bravo and Dexter’s Laboratory… there’s something for everyone, young or young at heart…
Cartoon Network Store
A true emporium of all things Cartoon Network, this is the place for all CN fans to have fun while browsing the world’s best CN merchandise. Where better to meet the CN stars than in this dedicated home of wonderful Cartoon Network accessories, gifts, toys and games? What are you waiting for?
The Amazing World of Gumball – The Store
An IMG Worlds of Adventure must-see, The Amazing Store of Gumball is the place to get your Gumball merchandise.
The Lazy Store has everything that LazyTown fans will love. Come and check out the LazyTown merchandise that’s sure to get you energised and active!
Ben 10 – Universe
Another flagship store, join Ben 10 at the galaxy’s premier Ben 10 store and choose from a wide range of toys and games to bring the Ben 10 magic home. It doesn’t get better than this for Ben 10 fans, so make the most of your trip to IMG Worlds of Adventure to fulfill all your intergalactic shopping needs.