Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Adult Swim UK Launches #wrongbutright Campaign

Turner Broadcasting System Europe’s young adult entertainment brand, Adult Swim is launching its first European online marketing campaign to promote its shows which are now available on Spotify Video, the campaign is called #wrongbutright and will feature clips from Adult Swim’s shows (including Rick and Morty, The Venture Bros., Robot Chicken and Tim and Eric Awesome Show, Great Job!). The campaign will feature on IGN, MTV’s website and Twitch and also on social media platforms: YouTube, Facebook, Twitter, Instagram and SnapChat.

From The Turner UK Press Release

Adult Swim, home to some of the greatest original adult animation and live action comedy, kicks off its first EMEA above the line marketing campaign across the UK, Sweden and Germany. The targeted mobile video campaign, titled #wrongbutright, uses clips from the channel’s eclectic, surreal comedy shows to drive to Adult Swim’s content on Spotify.

The mobile led campaign will aim to reach Adult Swim’s 18-34 year old millennial audience through a mix of video and pre-roll advertising across platforms such as IGN, MTV and Twitch and targeted run of site adverts on key gaming and entertainment sites. The creative includes clips from Adult Swim favourites, Rick and Morty, Venture Brothers, Robot Chicken and Tim and Eric, showcasing the broad array of comedy satire and animation available on Adult Swim.

The wider campaign will be supported strongly by Adult Swim’s UK social media platforms across YouTube, Facebook, Twitter, Instagram, SnapChat. Campaign GIFs on Facebook, Twitter and Instagram will be uploaded daily to engage the audience and encourage them to share. Themed YouTube playlists will also be uploaded daily such as an “Introduction to AdultSwim #wrongbutright content” where consumers can click on the “wrong or right” option to be taken to a relevant clip.

Humphrey Black, Vice President, Media Distribution, Turner Broadcasting EMEA said:

“The comedy on Adult Swim is edgy and laugh out loud funny. It’s the type of comedy that can make you question whether it’s wrong to laugh – but that’s what makes it right! Our targeted #wrongbutright mobile video campaign is a perfect way to reach that 18-34 year old millennial audience, providing them with mobile entertainment on the go. It is funny, easily sharable and a great way to drive them to the Spotify video service where they can find loads more Adult Swim shows.”

Adult Swim content is available on Spotify as part of a landmark deal between Turner and the digital platform to grow the brand’s presence across Europe. As part of the partnership, full episodes from the network’s catalogue of fan favourites, including Robot Chicken, Aqua Teen Hunger Force and Tim & Eric’s Awesome Show, and rising stars such as Black Jesus, Rick and Morty and Mr Pickles are available.

Adult Swim is the #1 network among adults 18-34 and 18-49 on basic cable in the US. Adult Swim shows and clips are available via Spotify in the UK, Germany, and Sweden, with new content being added each month.

Adult Swim currently airs every Thursday night on FOX UK and Ireland, available on Sky, Virgin Media, TalkTalk TV, BT TV and Plusnet TV.

Cartoon Network Signs Hulu Content Deal In The USA

Hulu Logo

Today (22/04/2015), it was announced that the internet streaming service Hulu in the United States has signed a multi-year content agreement with Turner Broadcasting System for shows made by Cartoon Network, Adult Swim, TBS and TNT.

As part of the deal, full prior seasons of Adult Swim and Cartoon Network series such as Aqua Teen Hunger Force, Dexter’s Laboratory, Ben 10, as well as Robot Chicken, The Venture Bros, Adventure Time and Regular Show will be available to stream exclusively to Hulu subscribers for the first time. The deal also includes video streaming rights to Adult Swim and Cartoon Network classics, including Tim and Eric Awesome Show, Great Job!, Sealab 2021, and The Marvelous Misadventures of Flapjack. The agreement also allows Hulu to obtain exclusive SVOD rights to certain future series that will launch on TNT, TBS, Adult Swim and Cartoon Network over the coming years.

David Levy, president of Turner Broadcasting made this statement in regards of the Hulu and Turner content deal.

“This deal with Hulu demonstrates the power of Turner Broadcasting’s branded networks and the high demand for our programming in the marketplace. This is a great opportunity to grow the reach of the networks’ original programming and complements our strategy of utilizing multiple platforms – including SVOD – to drive sampling, introduce new viewers to our content and give current fans the opportunity to explore and enjoy Turner’s new and existing series in a branded environment.”

Craig Erwich, Senior Vice President and Head of Content, Hulu also made this statement in regards of the agreement.

“The addition of multiple titles from Cartoon Network represents a significant step forward in continuing to build a strong programming offering for the kids audience on Hulu, The adult animation series from Adult Swim, as well as the additional series from TNT and TBS, are a perfect addition to our current offering.”