Yesterday (09/07/2016), Cartoon Network Taiwan launched their very own Toonami programming block. Toonami is Cartoon Network’s international action-animation channel brand which has recently been going through a revival, with the relaunch of the block on Adult Swim in the United States, channel launches in Southeast Asia, India and Thailand and the launch of Toonami France which has reintroduced the brand in Europe.
The new Toonami block airs every weekend at 7.30pm, with two new shows from launch – Dragon Ball Super and Xiaolin Chronicles, Kaitou Joker will also premiere in the block on Saturday 30th July. The block at the moment also features the anime Inazuma Eleven Go Galaxy and the Cartoon Network Australia co-production – Exchange Student Zero. Wakfu will be added to the block from 30th July.
Cartoon Network Number One Kids Channel In Asia 1Q 2016
Turner Asia-Pacific has revealed that its kids television channels were the most popular in the Asia-Pacific region in terms of viewing ratings during the first part of this year. Turner’s kids channel portfolio in Asia includes Cartoon Network, Boomerang, Toonami and POGO. Turner’s kids channels portfolio were the most popular in terms of audience share for children and families in 2015 and for the first quarter of 2016.
Mark Eyers, senior VP and Chief Content Officer for Turner’s Kids Networks in Asia Pacific states that their children’s channels are successful because of investment in localisation, new shows and embracing creativity in the region with its animated shorts programme:
“This depth of content is also complemented by investment in localisation, strategic content acquisitions, digital offerings and an original shorts program within Asia Pacific that is paying remarkable dividends. Above all else, our leadership position speaks to the ability of our brands to engage the most amount of kids and their families, across platforms, around the region. With Cartoon Network Studios pumping out the best animation in the business and a ground-breaking volume deal for Warner Bros. titles now in place, our content pipeline has never looked so strong.”
During the last two years, Turner has been expanded in Asia, Boomerang Southeast Asia was relaunched in January 2015, and has since expanded distribution in Singapore and Malaysia. Boomerang South Korea launched last November with Boomerang making a non-linear debut in Vietnam earlier this month. Within the last two years, Toonami has launched into Thailand and India.
Boomerang And Toonami Now Available On AIS Playbox In Thailand
AIS, a mobile carrier in Thailand, has signed a distribution deal with Turner to carry both Boomerang Thailand and Toonami Thailand on its AIS Playbox OTT (Over The Top) Internet TV streaming service and Play mobile app. The deal also included three other channels from Turner Broadcasting System Asia Pacific including HLN (Headline News), World Heritage Channel and Warner TV.
Boomerang and Toonami, are packaged with an AIS mobile subscription and available to all existing subscribers. HLN, World Heritage Channel and Warner TV are accessible for a monthly fee or as part of a bundled package but are available for free as part of a three-month trial.
Phil Nelson, MD Turner Southeast Asia made this statement in regards with the deal with AIS:
“AIS subscribers can now tap into an impressive slate of video entertainment from Turner’s diverse portfolio, across a wide range of programming genres. Boomerang and Toonami are already Thailand’s top-two kids’ channels so it’s fantastic to work with AIS to offer the brands to an even wider audience, on the go, via their mobile devices.”