Cartoon Network More “Gender Agnostic”, USA Ratings Success, Turner “Turn It Up” Upfront In New York This Week

Turn It Up: 2015 Turner Upfront

This Wednesday (13/05/2015), will be the Turner “Turn It Up” Upfront at Madison Square Garden in New York, an event where Turner Broadcasting will officially unveil their programming slate for the upcoming year and an opportunity to sell ad sales for their channels, such as Cartoon Network and Boomerang. According to the television ratings company, Nielsen, ratings for Cartoon Network have increased by 16% over last year among children aged 2 to 11, an achievement in a competitive TV market, but adopting the channel on a multi-device basis with video on-demand and mobile games has helped the channel during an era of cable “cord-cutting” and the rise of the internet of being a primary source of entertainment.

Approximately $20 billion will be made by Turner in upfront ad spending for the 2015-16 television season for all its channels. According to Starcom, an advertising targeting company that advises companies on what TV channels should air adverts for their products, claim that Cartoon Network is a little more gender-agnostic, targeting more girls than before, but still focusing on boys. Cartoon Network has realised the importance of the girl demographic and will be bring back The Powerpuff Girls for a brand new season in 2016. Also 11 new animated show pilots are currently in production by Cartoon Network Studios.

Cartoon Network And Boomerang USA Upfront Event To Be Held On Wednesday 13th May In New York

For the first time ever, Cartoon Network USA and Adult Swim will be teaming up with its Turner Broadcasting System counterparts (CNN, HLN, TBS, TNT, truTV and Turner Sports) for a united Turner 2015 upfront event at The Theater at Madison Square Garden in New York on Wednesday 13th May. For the very first time, Boomerang will be making a upfront for its new shows in 2015, as the channel is now moving away from being a cartoon archive channel and will start to air new shows.

The main purpose for the united upfront is because data analytics proves that TV channel demographics is a lot more complex than originally thought, as there is more than just a primary audience group. Turner’s investment in audience analytics will become insightful for advertisers on how to target their potential customers to advertise their products and services. Also the upfront will be emphasizing the importance of mobile devices to target their audiences with appropriate content.

Turner Broadcasting President David Levy, made this statement in regards of the upfront:

“As a global leader in content spanning all platforms, we look forward to sharing our diverse portfolio of leading brands with the industry like never before, In today’s fragmented environment, advertisers and media companies continue to search for enhanced targeting and insights. Turner continues to invest in data and analytics that allows us to better understand our audiences, collaborate with partners and continually innovate across all platforms. When combined with our ongoing investment in premium content for our entertainment, news, sports and kids brands, the quality and scale of our portfolio will continue to thrive across multiple viewing windows.”

Turner Broadcasting Sales President Donna Speciale, also this statement in regards of the upfront:

“We are coming to market this spring with one Turner Upfront event and one unified vision. Data and content are changing the very nature of marketing, and providing greater opportunity. Across Turner, we are creating the future of video advertising by combining the strengths of digital and television to help our clients excel. From more sophisticated audience targeting, to breakthrough branded content, Turner continues to set the pace for the industry. Throughout it all – we are focused on driving results for our partners, and proving campaign effectiveness. We look forward to shining a spotlight on all of this during our event this May.”

On 13th May, we will be finding out what interesting new shows and returning series Cartoon Network and Boomerang will have lined up, so watch this space!