Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

Cartoon Network At Brand Licensing Europe 2016

This week (11/10/2016 to 13/10/2016) is the Brand Licensing Europe 2016 convention at the Olympia in London, UK. The convention is the largest of its kind in Europe in the area of product licensing with brands ranging from kids cartoons, movies and sporting events and leagues are represented at the convention. The convention is an opportunity for potential licensees to buy the rights to use brands for a product or service, this can be anything from toys and collectables, clothing and even amusement rides.

Cartoon Network is there as usual promoting their latest shows, most particually The Powerpuff Girls,the channel is promoting the show with giant inflatables of Blossom, Bubbles and Buttercup and also an action scene statue outside. The other show Cartoon Network is mostly promoting at the convention is Adventure Time.

The Adventure Time brand in EMEA (Europe, Middle East and Africa) currently has more than 100 licensees. A notable licencing deal was one with Lego to include Adventure Time as part of Lego Dimensions – a “toys-to-life” game, in that the player has Lego figures and a toy pad which can be played within the game itself where it features characters and environments. The Lego Dimensions game has been open up to include many popular movie and TV franchises, the game has brought Lego collecting to a brand new level and provides an additional virtual and interactive experience to ordinary physical play.

The Adventure Time McDonald’s Happy Meal mixup character toy promotion will spread to other part of Europe, Middle East and Africa in 2017 after a successful campaign in the UK. There are currently Adventure Time clothing deals with retailers across Europe ranging from Next, Primark and HMV in the UK, C&A in Germany, El Corte Inglés in Spain and also Adventure Time character themed Dr. Martens boots. The Adventure Time boots partnership between Cartoon Network and Dr. Martens won the Best Licensed Adult Apparel Range award at 2016 Licensing Awards this year. Cartoon Network’s Adventure Time also won the Best Teen or Adult Licensed Property award.

Among the licensing holders for The Powerpuff Girls are Posh Paws, the comics and toys retailer Forbidden Planet, Roy Lowe and Sons, William Lamb, C&M Licensing and global toy partner – Spin Master.

Johanne Broadfield, vice president, Cartoon Network Enterprises EMEA commented on the gradually growing success of Adventure Time:

“In a little over five years, ‘Adventure Time’ has gone on an extraordinary and magical journey from an underground secret, to a cult hit, and now is riding high as a true mass-market proposition. The scale of partners that are supporting the franchise is immense and this really demonstrates how it is appealing to a broader audience than ever–from boys, girls, tweens, teens and adults, everyone loves it.”

Meanwhile over on the Warner Bros. stand, they’re promoting Teen Titans Go!, Superman, Batman, Wonder Woman and Looney Tunes.

http://www.licensemag.com/license-global/adventure-time-continues-emea-expansion

http://www.brandlicensing.eu/brand-licensing-europe

Warner Bros Consumer Products At Licensing Expo 2016

Warner Bros Consumer Products At Licensing Expo 2016

Warner Bros Consumer Products At Licensing Expo 2016

Yesterday (21/06/2016), Warner Bros’ consumer products division made an announcement of its current and new TV shows and movies available to potential merchandise licencees at the 2016 Licensing Expo in Las Vegas this week (21/06/2016 – 23/06/2016). New properties include DC Super Hero Girls, Mattel is the toy partner of this property and will launch a toy range in July. Another new property that has merchandising potential is the upcoming Justice League Action series as well as the new fully CGI Scooby-Doo movie – S.C.O.O.B, other upcoming movies include The Lego Ninjago Movie and The Lego Batman Movie. Looney Tunes, Scooby-Doo and Tom and Jerry remain to be cross-generational hot properties.

Extract From The Warner Bros Consumer Products Press Release

DC Super Hero Girls Makes Girl Power Global: Front and center at Licensing Expo will be the groundbreaking DC Super Hero Girls franchise, a fun, immersive world that encourages girls to play, watch, read and be inspired to discover their own Super Hero potential. Led by master toy partner Mattel, DC Super Hero Girls is supported with a global merchandising program that crosses multiple categories and rolls out worldwide in July.

DC TV Hit Programming: WBCP continues to bring fans innovative and collectible product lines featuring characters from DC’s portfolio of fan-favorites, including animated hits Justice League Action and Teen Titans, Go! from Warner Bros. Animation.

The LEGO Batman Movie: WBCP and The LEGO Group brings fans of all ages exciting merchandise for the eagerly awaited The LEGO Batman Movie, which takes fans on a new adventure with Batman as the Dark Knight embarks on a personal journey to find himself while learning the importance of teamwork in hopes to save Gotham City from The Joker and the Rogues Gallery.

The Ninjago Movie: Also from the world of LEGO comes The Ninjago Movie as WBCP and The LEGO Group continue their partnership to create cool and collectible product in driver categories to support the film. Inspired by the wildly popular LEGO line of toys, Ninjago is the story of six young ninja tasked with defending their island home, Ninjago.

WBCP’s animation franchise boasts perennial animated favorites, including Looney Tunes, Scooby-Doo and Tom and Jerry, which attract new fans every day. The beloved characters and properties continue to propel new trends and partnerships for WBCP and its globally renowned partners on board with high-profile programs and high-end collaborations. WBCP’s animation offerings also will have fans excited for the theatrical films from Warner Bros. Pictures and WAG Pictures, including S.C.O.O.B.

Scooby-Doo Hits The Big Screen: Everyone’s favorite canine hits the big screen as we’ve never seen him before in a fully CG film with Warner Bros. Pictures’ and WAG Pictures’ family-adventure S.C.O.O.B.

All New Classic Content: The Studio continues to offer fans all-new content, including three shows from Warner Bros. Animation – Wabbit – A Looney Tunes Production, Be Cool Scooby-Doo! and The Tom and Jerry Show – all supported by WBCP and its top-tier licensees.

Located at Booth #N186, WBCP is one of the largest exhibitors at this year’s show.

http://www.timewarner.com/newsroom/press-releases/2016/06/22/warner-bros-consumer-products-franchises-and-fan-favorite

Boomerang USA DC Super Hero Girls Special Premieres Spring 2016

Boomerang USA DC Super Hero Girls Special Premieres Spring 2016

Boomerang USA DC Super Hero Girls Special Premieres Spring 2016

According to Toy News International, Boomerang USA will premiere a 44-minute DC Super Hero Girls special this Spring, the animated special is made in partnership with Warner Bros. Animation and Mattel’s Playground Productions. The DC Super Hero Girls animated special will feature female characters from DC Comics, including Wonder Woman, Supergirl, and Batgirl. Also, DC Super Hero Girls animated shorts will appear on the Cartoon Network App in the United States.

The new animated special will promote DC Comics/Warner Bros’ and Mattel’s latest toy, clothing and accessories range of the same name and will be sold exclusively at Target in the United States. Also, a DC Super Hero Girls App will be released this month, enabling the user to experience the DC Super Hero Girls universe, featuring video clips and games.

Diane Nelson, President of DC Entertainment, President of Warner Bros. Consumer Products and President & Chief Content Officer of Warner Bros. Interactive Entertainment made this statement regarding the DC Super Hero Girls exclusive retail deal with American retailer Target:

“It’s time for girls to get their capes on and envision themselves as strong, powerful and connected beings at the center of their own superhero story, and DC Super Hero Girls provides a brand-new, robust universe to do just that. The toys, dolls, action figures and books that are rolling out at Target this spring, combined with the fun animated series currently online, feature stories of empowerment, inspiration and optimism that are relatable to girls. This program is changing the face of superhero culture, and we are really proud of that.”

http://toynewsi.com/news.php?itemid=26013