Cartoon Network UK Wins Two PromaxBDA UK 2016 Awards

Cartoon Network UK Wins Two PromaxBDA UK 2016 Awards

Cartoon Network UK Wins Two PromaxBDA UK 2016 Awards

This year, Cartoon Network UK has won two gold-level Promax UK Awards in the Best Direct Response Promo Kids and Best Sponsorship Package categories. The PromaxBDA UK Awards is an annual event to celebrate the very best of what the British creative television marketing, promotion, branding & design industry has to offer. The PromaxBDA UK 2016 awards ceremony took place on Friday 4th November at Here East at the Queen Elizabeth Olympic Park in London.

The “Best Direct Response Promo Kids” gold award was awarded to Cartoon Network UK’s 2015 Ice King Christmas Countdown, every day during December on the run-up to Christmas, the Ice King from Adventure Time was up to mischief; he attempted to ruin the festive season, either by stealing presents or by annoying Christmas carol singers. Cartoon Network UK ran an running news report/competition for kids to report what on the Ice King done each day in exchange for an award, everyday a different prize was given away.

Video of all of the Ice King’s crimes during Christmas 2015:

Eventually, the Ice King felt really sorry for what he did, so he became a “Nice” king and had a big prize giveaway.

Cartoon Network UK won the gold “Best Sponsorship Package” award for its Weetabix Weetabuddies sponsors Breakfast Funnies campaign. Each sponsorship ident features different Weetabuddy characters (made up of a Weetabix block, nuts and fruit) in a cereal bowl telling funny jokes or acting in funny situations. Cartoon Network UK also made Weetabuddy versions of Adventure Time’s Jake the Dog, Uncle Grandpa, Regular Show’s Rigby and Bubbles from The Powerpuff Girls. The purpose of the campaign is to educate kids the importance of eating a healthy breakfast, the campaign was also used in conjunction with Cartoon Network’s Imagination Studios initiative.

Turner UK also won a silver award in the “Best Sponsorship Package” category for its What’s on TV sponsors Christmas on TCM campaign last year and also a bronze award in the “Best Print Based Ad or Poster” category for TruTV’s RuPaul’s Drag Race: May Contain Nuts advertising campaign

http://promaxuk.com/promaxuk-awards/2016-winners/

BAFTA Kids Awards Tonight!

Tonight (20/11/2016) is one of the most important nights of the year for the British children’s entertainment industry, the 2016 Children’s BAFTA awards will be held at The Roundhouse in London. As a reminder, below is a list of all the nominations awarded to Cartoon Network; awards include Favourite TV Show (BAFTA Kids Vote award) and channel of the year.

List of all the categories with Cartoon Network UK nominations:

Decided By BAFTA Jury

Best UK Animated Show

The Amazing World of Gumball: Ben Bocquelet, Mic Graves, Sarah Fell

Channel Of The Year

Cartoon Network UK and Ireland: Turner Kids UK Team

Best International Show

We Bare Bears: Daniel Chong, Manny Hernandez, Carrie Wilksen

Best Children’s Show Storywriter

The Amazing World of Gumball – Writing Team

Decided By Public Vote

BAFTA Kids Vote: Favourite TV Show

We Bare Bears: Daniel Chong, Manny Hernandez, Carrie Wilksen

Full list of all the BAFTA Children’s Awards 2016 Nominations

http://awards.bafta.org/award/2016/childrens

Cartoon Network UK 2016 PromaxBDA UK Award Nominations

Cartoon Network UK 2016 PromaxBDA UK Award Nominations

Cartoon Network UK 2016 PromaxBDA UK Award Nominations

PromaxDBA have posted their award nominations for the 2016 PromaxBDA UK Awards in November and Cartoon Network UK has been nominated in several categories, ranging from Best Children’s Promo to Sponsorship to Best Use of Digital Media. The PromaxBDA UK Awards is an annual event to celebrate the very best of what the British creative television marketing, promotion, branding & design industry has to offer.

The 2016 PromaxBDA UK awards will take place on Friday 4th November at Here East at the Queen Elizabeth Olympic Park in London, on the day prior to the awards ceremony (Thursday 3rd November) there will be a conference with creative, marketing and tech experts from different parts of the UK media industry. The purpose of the conference to highlight the latest trends and to look for new innovative ideas that work from a marketing and creative perspective.

List of all of Cartoon Network UK’s 2016 PromaxBDA UK Award nominations:

Best Children’s Promo (originated): One Nomination

Adventure Time Acapella

Best Content Or Long Form: One Nomination

Adventure Time Acapella

Best Direct Response Promo Kids: Three Nominations

Promotion for Cartoon Network Anything
Cartoon Network Christmas Ice King Countdown
Clarks Gloforms – Cartoon Network News

Best Sponsorship Package: Two Nominations

Weetabuddies (Weetabix) sponsors Breakfast Funnies on Cartoon Network
Hexbug Nano sponsors The Comedy Club on Cartoon Network

Best Use Of Digital Media: One Nomination

Adventure Time: An Ooo Experience

Best Use Of Public Relations: One Nomination

Adventure Time: An Ooo Experience

Best Children’s Promo (clip-based): Two Nominations*

Lumpy Space Princess: Smooth Posers
Clarence – Nailed It!*

* Produced by Blacklist Creative Ltd. for Cartoon Network

Other Turner UK Nominations

Turner UK’s general entertainment and movie channels have also been awarded 2016 Promax BDA UK nominations, the nominations for TruTV and TCM are listed below:

Best Entertainment Promo

TruTV: America’s Got Talent- We Will Rock You

Best Sponsorship Package

TCM: What’s on TV sponsors Christmas on TCM

Best Print Based Ad Or Poster

TruTV: RuPaul’s Drag Race: May Contain Nuts

Best of luck to Turner UK on the 4th November!

http://promaxuk.com/promaxuk-awards/2016-award-nominations/

Cartoon Network UK Partners With Weetabix For Weetabuddies Campaign

Cartoon Network UK Partners With Weetabix For Weetabuddies Campaign

Cartoon Network UK Partners With Weetabix For Weetabuddies Campaign

Last week, it was announced that breakfast cereal company Weetabix have signed up an advertising sponsorship deal with Cartoon Network UK. Weetabix first started their Weetabuddies campaign last year and this year they will be bring back the campaign and will be working with Cartoon Network to educate kids the importance of eating a healthy breakfast. The new partnership includes sponsorship of the peak breakfast time slot before school on Cartoon Network UK for the whole of January, April, September and November in 2016 as well as sponsorship on Boomerang in April and September. Each sponsorship ident will centre on different Weetabuddy characters in a cereal bowl telling funny jokes or acting in funny situations.

Cartoon Network has also turned some of their famous cartoon characters into Weetabuddies using Weetabix for the campaign including Adventure Time’s Jake the Dog to Regular Show’s Rigby and Bubbles from The Powerpuff Girls. Cartoon Network has made a special Weetabix Weetabuddies microsite, where kids can submit their very own Weetabuddy creations and play the Drench Me mini-game. The best Weetabuddies will be entered into a competition for the chance to win an iPad, and some will even make an appearance on Cartoon Network.

The Cartoon Network Anything app and Cartoon Network’s Imagination Studios initiative will be used to promote the Weetabuddies campaign. The Imagination Studios microsite will feature a short documentary of the making of the Weetabuddies as seen on Cartoon Network. The video will include a food stylist explaining to kids how to make their very own Uncle Grandpa Weetabuddy, using healthy toppings and Weetabix. The Cartoon Network Anything app will feature short form videos of different Weetabuddies during April and September this year.

Zara Peters, sponsorship and promotions director, Turner Broadcasting System Europe made this statement regarding the partnership with Weetabix:

“We’re thrilled to be working with the iconic breakfast brand Weetabix to help launch the Weetabuddies 2016 campaign. Cartoon Network will feature sponsored Weetabuddies content across our on-air and digital platforms to help encourage kids to get creative and excited about Weetabix’s healthy breakfast cereal. Cartoon Network values kids creativity and we can’t wait to see their Weetabuddy creations! We believe this campaign will remind kids that mornings can be fun.”

http://www.weetabix.co.uk/news/49/weetabix-to-relaunch-weetabuddies-in-2016