Cartoon Network is launching a book imprint (or sub-brand) with Penguin Young Readers Group in summer 2015.
Under the brand of Cartoon Network Books, the imprint will publish Mad Libs, novels and chapter books, activity and doodle formats, nonfiction handbooks, gift sets and kits. The 2015 launch will also feature books based on Uncle Grandpa, Steven Universe and Clarence, the upcoming We Bare Bears, and the return of The Powerpuff Girls in 2016. Penguin has already published books for Cartoon Network for Adventure Time, Regular Show and The Amazing World of Gumball.
Francesco Sedita, the president and publisher of Grosset and Dunlap, an imprint of Penguin Young Readers Group made this statement:
“We’ve seen tremendous success and growth with our Cartoon Network publishing program, so it was a natural next step to truly hold hands with Cartoon Network on a dedicated imprint. There’s just so much creativity and fun that happens when we all sit down together. And our mission is clear: To make awesome books for every child—every type of reader. That is most important to the both of us.”
Pete Yoder, the VP of consumer products for North America at Cartoon Network Enterprises made this statement regarding the deal:
“Publishing plays a vitally important role in the success of our consumer products programs, and Penguin has been a valuable partner in creating engaging books that capture the fun and humor of our characters and shows,” said . “This dedicated imprint and expanded partnership will allow us to continue to tell great stories with our brands within the pages of our books.”