Vinicius and Tom, mascots for the Rio 2016 Olympic and Paralympic Games, will have their very own animated series produced and broadcast by Cartoon Network. The partnership between the Rio 2016 Organising Committee and Cartoon Network was announced yesterday (21/06/2015).
The animated series will be called “Vinicius and Tom – Natural Entertainers” and will air from 5th August, exactly one year before the Rio 2016 Olympic Games Opening Ceremony. The series will contain 32 short episodes of two minutes each. The story setting for the Olympic mascot Vinicius and Paralympic counterpart Tom will be the Brazilian forests and cities.
Sylmara Multini, director of Licensing and Retail at the Rio 2016 Committee made this statement in regards of the new animated series to promote the Summer Olympic Games.
“Cartoons are part of children’s daily life and we believe that the series Vinicius and Tom – Natural Entertainers is going to attract not only children, but also adults, and will be one of the key pieces so that the mascots, ambassadors of the Rio 2016 Games, remain forever in our memories”
Barry Koch, Senior Vice President and General Manager, Cartoon Network, Boomerang and Tooncast Latin America also made this statement about the animated show deal with the Rio Olympic Committee.
“It is very exciting and an honour to have been selected to collaborate in the co-production of the animated series for the Olympic and Paralympic Games. The characters have a great affinity with Cartoon Network’s DNA and we are confident that kids and fans will have fun and enjoy the series.”
Cartoon Network won the competition held by the Rio 2016 Committee to decide the producer for the series. Turner Broadcasting System has invested $750,000 USD in the production of the animated shorts.