Today (29/06/2015) according to Worldscreen TV Kids, it was announced that Turner Broadcasting System and Warner Bros Animation have signed a multi-series deal. New Warner Bros productions such as Bunnicula, Wabbit – A Looney Tunes Production and Be Cool Scooby-Doo! will premiere on Boomerang feeds worldwide this Autumn.
For these new productions, there is also the potential to air these new productions on Boomerang’s sister channels worldwide such as Pogo India, Boing (Spain, France, Italy and Africa), Toonami (India, Thailand and Asia) and Cartoon Network in the U.S. Already through Turner’s semi-autonomous control under the TimeWarner corporate umbrella, Boomerang now has access to over 3,500 titles from Hanna-Barbera, MGM and Warner Bros. Animation.
Christina Miller, the president and general manager of Cartoon Network, Adult Swim and Boomerang made this statement about the new deal with Warner Bros Animation:
“Turner Broadcasting has a very strong kids and family business around the world and our exciting new partnership with Warner Bros. presents a number of new opportunities that will help strategically grow the Boomerang brand. Through this expanded relationship with our corporate partners, we will create new content that will engage fans across a variety of screens and platforms and further grow these timeless franchises that we’ll leverage not only across Boomerang but also our global kids and family portfolio of businesses.”
Sam Register, the president of Warner Bros Animation and Warner Digital Series also made this statement with the deal with Turner:
“With the television landscape becoming more and more crowded, we are extremely fortunate to have one of the largest animation libraries, with some of the world’s most iconic and revered characters, and to be embarking on this important new partnership with Turner and Boomerang. This deal presents an exciting creative opportunity to explore this vast collection, to develop new and compelling programming based on these beloved characters, and to introduce them to new generations of families.”