Adult Swim Returns To The UK On Fox On 10th September: America’s Most Popular Channel For Young Adults Returns To The UK As A Programming Block
Adult Swim, Turner’s adult animation and live action channel in the United States will be returning to the UK as a programming block on general entertainment channel, FOX on Thursday 10th September. The Adult Swim block will air from 11pm every Thursday and will feature UK premieres such as Rick and Morty and Mr. Pickles. Also returning to the UK will be Robot Chicken, Aqua Teen Hunger Force and The Venture Bros. and other new shows such as Black Jesus and Your Pretty Face is Going to Hell. Adult Swim made its UK debut in 2006 on Bravo, followed by FX (Fox UK’s predecessor channel) and Turner Classic Movies 2.
Jeff Ford, the managing director for Fox International Channels UK made this statement about the Adult Swim deal with Turner:
“The acquisition of these satirical, riotous new series cements FOX as the home of adult animated and live-action comedy on Thursday nights in the U.K. Fans of Family Guy and American Dad! will be sure to love these irreverent comedies, already cult classics in the U.S.”
Humphrey Black, the VP of media distribution at Turner Broadcasting System EMEA also made this statement about the Adult Swim and there is potential to rollout Adult Swim on other platforms in other European markets.
“Adult Swim is the top-performing cable channel among U.S. Millennials and we’re delighted to be partnering with FOX to bring this hugely popular brand and its abundance of hilarious entertainment to audiences here in the U.K. This is a key part of our broader strategy for bringing Adult Swim to audiences in Europe across multiple platforms.”
Adult Swim timeshares with Cartoon Network in the USA at night, but is treated as a separate channel for Nielsen ratings purposes, as Adult Swim serves an older demographic.