Television Is Still The Preferred Type Of Media For Kids, Turner Asia-Pacific Survey Shows: Digital Media Is Still Important
During December 2014 and January 2015, Turner Asia-Pacific did a survey to analyse kids’ current media habits and preferences called New Generations 2015. According to the results, children spent on average of five hours day watching TV shows. Also according to the survey, a total of 94% of children would watch television and 93% would go online for entertainment. The survey was for kids aged 4 to 14 only and was undertaken with parental supervision. Over 500 households were used as test samples for the study, with males and females at a 50/50 split.
In terms of digital entertainment, the preferred mobile device was the tablet, followed by the smartphone. Social networking was popular for older kids and younger kids preferred to download mobile games. According to the survey, Friends and classmates were the most influential to attract children to new trends in toys, games, movies and technology.
The survey states that the percentage of parents spending time to watch television with their kids was 75%. Viewing episodes online and general internet surfing was monitored much less by parents. Oggy and the Cockroaches was the most viewed show on Cartoon Network followed by Tom and Jerry, this means kids in the Asia-Pacific region prefer slapstick comedy with no or little dialogue. The internationally successful Adventure Time was the third most watched show on Cartoon Network in the Asia-Pacific region.
Daniel Webb, director of research and planning for Turner International Asia-Pacific, made this statement regarding the research that was carried out:
“This research will be used to help us develop our content, so we make sure that we have the right content in the right places for kids. We look at this research and we absolutely need to create apps. In the detail of the data, we find out what platform we should be developing apps for. Do we need to bother with catch-up TV? Absolutely, because kids are increasingly demanding content, asking where they are.”
In conclusion, kids still prefer the television as their primary source of entertainment, but it is ideal to complement TV content by providing other sources of entertainment or different ways to watch shows in order to keep audiences.