Adult Swim Programming Now Airing On Enorme TV In France
Enorme TV, a comedy and music channel in France have made a broadcasting deal with Turner Broadcasting System Europe to air Adult Swim shows, the deal comes after the reintroduction of the Adult Swim block in the UK on FOX. At present, Enorme TV is airing two Adult Swim shows, Robot Chicken and Loiter Squad. Adult Swim is the most popular programming block for young adults in the United States and Turner has been waiting for that breakout moment in order to appeal to international markets.
After the UK and France, Turner have ambitions to expand the Adult Swim brand to other countries in the Europe, Middle East and Africa area in 2016, a list of countries is yet to be disclosed by Turner. These expansion plans also follow Turner’s deal with Spotify to add Adult Swim shows to its new streaming video platform.
Turner EMEA president Giorgio Stock made this statement regarding Adult Swim’s expansion plans in Europe:
“In the US, Adult Swim is the number one basic cable destination for Millennials and has been for many years, and we’ve always wanted to crack that nut internationally. The time has come now to ramp that up, because we now have more owned content than ever. We’ve seen a real momentum internationally for audiences wanting to see Rick and Morty from online data, and from operators wanting to buy it from us. We’ve decided we want to build the brand, and not just the show.”