Cartoon Network Latin America Wins A Silver Award At The Eikon 2015 Awards
Yesterday (27/10/2015), Cartoon Network Latin America have won a Silver Award for Consumer Relations at the Eikon 2015 Awards in Buenos Aires, Argentina. The award was won for Cartoon Network’s annual running event called Carrera Cartoon Network in 2014, which was hosted in various cities within Latin America. At the event, children and their parents are tethered together and must complete a running course to win a medal for taking part, the event also features special guest appearances of Cartoon Network characters supporting the participants. A company called Personally PR worked alongside Turner to organise the event’s promotion and musician/actor Diego Torres also was a figurehead to promote the campaign.