Olympic Diver Tom Daley Teams Up With Cartoon Network UK For Buddy Network Anti-Bullying Initiative
British Olympic diver, Tom Daley has partnered with Cartoon Network UK and ChildLine to launch this year’s anti-bullying campaign, CN Buddy Network which started today (16/11/2015) coinciding with national anti-bullying week in the United Kingdom. The initiative, which encourages kids and young people to “Be a buddy, not a bully,” aims to raise awareness and empower them to take action against bullying. Cartoon Network UK first launched the initiative at the start of national anti-bullying week last year, which was fronted by British rapper, Tinie Tempah. Cartoon Network’s anti-bullying campaign also had successful launches in the United States, Latin America and in various countries around Europe.
Cartoon Network UK is working alongside ChildLine, the main helpline for children and young people in the UK to provide immediate advice and support for those in need. Bullying is still the top concern amongst children that are 11 years or younger. One in four children in the 11 and under age group contacted ChildLine about bullying in the last year, a two per cent rise year on year.
From The Turner UK Press Release
British Olympic diver, Tom Daley has teamed up with Cartoon Network to launch the next phase of the international anti-bullying campaign, CN Buddy Network which kicks off today to tie in with national anti-bullying week. The initiative, which encourages kids and young people to “Be a buddy, not a bully,” aims to raise awareness and empower them to take action against bullying.
Cartoon Network is collaborating with ChildLine, the leading UK helpline for children and young people to provide immediate advice and support for those in need. Bullying remains the top concern amongst children aged 11 and under, with one in four in the age group contacting ChildLine about bullying in the last year, a two per cent increase year on year.
Almost 26,000 children contacted ChildLine about bullying or cyber bullying in the last year alone. The charity’s Facebook video offering advice and tips for those affected by bullying saw a whopping 43% increase in views since 2013. There has also been a large increase in message board threads about bullying and discrimination with regular comments from under 11’s saying they “hate going to school” or that they “feel trapped”. In 2014-15 there were 12,160 message board threads about bullying and discrimination, an increase of 78% on last year. (All stats from ChildLine in the period 2014/15)
Tom Daley appears in an on-air campaign on Cartoon Network premiering today (16th November) which also includes an original series of animated shorts addressing the viewpoints of the bully, the bullied and the observer. Kids affected by bullying – whether directly or indirectly – can immediately access professional advice, relevant tips and support tools online at http://www.cartoonnetwork.co.uk/beabuddy.
Olympic Diver and CN Buddy Network ambassador, Tom Daley says:
“I jumped at the chance to work with Cartoon Network and ChildLine on this as I know only too well what it feels like to be bullied. I had things thrown at me at school and was rugby tackled on the school field for no reason and it made me feel terrible. It made me question whether I wanted to be a diver if it meant suffering in this way as a consequence. It was such a relief when I finally told someone. My advice; if you’re being bullied, or you know someone that is, please remember that it’s not your fault and you’re not alone. Bullying is never acceptable and there is nothing shameful about asking for help – speaking up is the first step in making things better.”
ChildLine ambassador and volunteer, Anna Williamson says:
“Bullying is still one of the most common issues that children call ChildLine about but the difference is that nowadays it can follow children wherever they are. It’s not just in the playgrounds or on the way to and from school. It’s in their pockets – it follows them on their phones, on social networks as well as face to face and the 24 hour nature of it can be relentless. For some children it seems like there’s no escape which can cause anxiety and distress. It is so important that we, as adults, take time to listen to our children and help support them through bullying issues. It is also important to keep up with online issues so we can help children navigate safely settings and block unwanted contact. And if children feel they can’t talk to anyone, they can always contact ChildLine, 24/7 for confidential advice and support.”
Ian McDonough, SVP and MD, Turner Broadcasting, Northern Europe says:
“Our work with ChildLine has reaffirmed the fact that many of our Cartoon Network audience are affected by bullying every single day, whether in person or online. This is a very real issue and it’s important to us to address it in any way we can to show our viewers that there is help and support out there. Our series of short anti-bullying cartoons and Tom Daley PSA gently address the issue, encouraging kids to talk about their experiences, be a good friend and offer support to others.”
Kids can visit http://www.cartoonnetwork.co.uk/beabuddy for more information, resources, professional advice and tips and visit Cartoon Network UK’s YouTube channel to watch the original animated shorts and video messages from Tom Daley, Tinie Tempah and ChildLine ambassador and volunteer counsellor, Anna Williamson.
ChildLine offers children and young people aged 18 and under free, confidential advice and support 24 hours a day – no problem is too big or small. Our trained volunteer counsellors can be contacted through our helpline 0800 1111 or on http://www.childline.org.uk for online chat or email. ChildLine is a service provided by the NSPCC (The National Society for the Prevention of Cruelty to Children). Worried about a child? Don’t wait until you’re certain. Contact trained NSPCC helpline counsellors for 24/7 help, advice and support on 0808 800 5000.
Cartoon Network UK’s Scott the Human interviews ChildLine spokesperson, Anna Williamson about CN Buddy Network: