Pam Lifford Named President of Warner Bros Consumer Products: Also For Cartoon Network And Boomerang Properties
Pam Lifford has been named President of Warner Bros. Consumer Products, and will start her new role from Monday 1st February, succeeding Brad Globe. The announcement was made by Diane Nelson, President of DC Entertainment & Warner Bros. Consumer Products and President & Chief Content Officer for Warner Bros. Interactive Entertainment.
Pam Lifford will in charge of managing WBCP’s business functions, including domestic and international licensing, worldwide marketing, business and legal affairs, finance and retail business development for Warner Bros. properties include DC Comics’ Batman and Superman, Harry Potter, The Hobbit, Looney Tunes, Scooby-Doo and many others. She will also work with the Turner Broadcasting System division of Time Warner to manage product licencing for Cartoon Network’s and Boomerang’s properties.