Boing Italy Rebrands Monday 7th March
Today (04/03/2016), Turner Broadcasting System Europe and Mediaset announced that Cartoon Network Italy’s FTA (free-to-air) sister channel, Boing will rebrand on Monday 7th March. The new channel rebrand will bring in a soft pastel colour look to the channel and the logo’s font has been given a rounded balloon-like refresh. Boing’s new slogan is “Insieme è meglio” (“Better Together” in English). Boing Italy’s website will also be given a refresh on 7th March.
Silvio Carini, President of Boing Spa (jointly owned by Turner and Mediaset) explains (translated) that the rebrand and the new slogan “Better Together” focuses on children and their desire to be together with the use of their imagination.
During March, Boing Italy will air new episodes of Uncle Grandpa (FTA Premieres) from 21st March and new episodes of Doraemon from rebrand day (7th March), more March highlights information can be found on the link below:
Boing have been airing some rebrand teasers which features Boing’s mascots, Bo and Bobo in a colourful sliced transformation sphere (representing Boing’s logo). Other new rebrand teasers include characters such as Dino (a Dinosaur), Maissa (a corn cob), Katrina (a chicken) and Otto (a robot). The rebrand package (including the teasers) were made by Lumbre, a design agency based in Buenos Aires, Argentina.
Bo and Bobo Rebrand Teaser:
Dino Rebrand Teaser:
Maissa Rebrand Teaser:
Katrina Rebrand Teaser:
Otto Rebrand Teaser:
Also to promote the rebrand, Bo and Bobo will be travelling around Italy from Monday 7th March to Sunday 3rd April and will be visiting four Italian cities: Milan, Rome, Naples and Bari. During the week, Bo and Bobo will be visiting schools and during the weekends, they’ll be in the city centre greeting people and giving away goodies.