Cecilia Persson Appointed Cartoon Network EMEA Head Of Programming
Today (03/05/2016), Turner Broadcasting System Europe has appointed Cecilia Persson as the new Vice President for Programming and Content Strategy for Cartoon Network, Boomerang (and other associated kids channels) for the EMEA (Europe, Middle East and Africa) area. Cecilia Persson will oversee programming, co-production and acquisitions across Turner’s linear and digital services. In 2004, she joined Turner as director of acquisitions, and has been promoted from vice president of acquisitions and co-productions. Previously, Cecilia Persson worked at Middle Eastern pay-tv provider Showtime (now known as Orbit Showtime Network, better known as OSN) and before that at Carlton Cinema (a defunct British movie channel which was owned by Carlton, now part of ITV plc).
Persson will report to Patricia Hidalgo, Turner EMEA’s chief content & creative officer for kids content, Patricia Hidalgo also made this statement in regards of joining programming and content production together:
“There’s never been a more important time to bring together teams that produce winning programming strategies with those that source and create the best programmes our audiences crave across all platforms.”