Cartoon Network UK Imagination Studios Survey 2016
Before the relaunch of Cartoon Network’s Imagination Studios competition, Cartoon Network UK conducted a survey to find out more about the country’s children (as well as their parents and schoolteachers). To summerise, children still find the simple things in life important, 66% of children prefer kindness rather than being popular and humour is the main expectation of their imaginary characters and their friends in real life. Also according to the survey, 53% of kids prefer cleverness over coolness and 63% went for funny over friendly. The study also states that 63% of kids prefer to draw than write and the majority would start by designing the appearance of their characters, they place a greater emphasis on characters being good-natured; 33% of kids overall said they would choose to create a character in animal form.
According to the survey, more than 50% of parents and teachers agree that animation helps to develop children’s creativity and humour. The number of working parents is currently at a 20-year high, but despite this they’re aware about their children’s likes and dislikes.
The 2016 Cartoon Network Imagination Studios competition is now open for all 6 to 13 years olds and schools in the UK, visit the newly revamped Cartoon Network Imagination Studios microsite to learn more about how cartoons are made and enter the competition to submit your character drawing, storyboard or short animated film for your chance to see your creation on Cartoon Network.
From The Turner UK Press Release
A nationwide survey of 6-12 year olds, their parents and teachers has revealed that kids have a positive view of the world and seek out laughter more than anything else. Launched alongside the return of cartoon-making competition Imagination Studios, the study also found that, whilst 63% of kids prefer to draw over write and the majority would start by designing how their character looks, they place a greater emphasis on characters being “good”; a trend that carries over to the expectations they have for their friends.
When asked which traits they would choose for their own original character, 66% of kids opted for kind over popular, 53% chose clever over cool and 63% went for funny over friendly. Humour also came out as the attribute kids considered most important for their character to be and the number one thing they like best about their friends. Added to this, the study showed that children from an early age recognise the positive qualities in their friends: they like their friends to be funny, friendly and kind; they don’t want naughty friends.
The findings also reaffirmed children’s strong affinity with animals across both the real and animated worlds – following a recent Sky Kids survey that named Scooby-Doo and Tom & Jerry (renowned for their family-friendly, slapstick humour) as the top kids’ TV shows of all time. 33% of kids overall said they would choose to create a character in animal form, led by girls with 48%, and Vet was the #2 job choice for kids overall; the #1 choice for girls.
Perhaps reflective of one of the most recent major shifts in the UK national curriculum, Computer Game Designer came out as the #1 job for kids overall and was also the job more parents would choose for their child, over Doctor/Nurse or Lawyer. The results also showed how in tune today’s parents are with their kids’ creative and everyday life preferences – bolstered by research that shows parents are watching TV with their kids as much as than ever.
Dr Sam Wass, expert child psychologist and academic at the University of East London and the University of Cambridge commented:
“This research shows that, in an era of ever increasing sophistication and complication, kids still value the simple things in life like kindness and humour. Even with developments in technology and the evolution of cartoons, they have retained the simplicity and relatability that kids and their parents love. This new opportunity for children to engage in their own creative play, by creating drawings of their own family, or of real-life situations that they have encountered, is a wonderful way to encourage children to draw links between the imaginary and the real world.”
Launched for the first time last year, Cartoon Network Imagination Studios offers kids a unique insight into how some of their favourite cartoons are created and offers them an opportunity to enter their own creations and win the chance to see their work animated and shown on air!
Whether you like to write or draw, the competition is now open to all kids aged 6-13. Visit www.cartoonnetwork.co.uk/imaginationcompetition to find out more.