Indonesia National Broadcaster Trans TV Launches Cartoon Network Block
Indonesian broadcasting company Trans Media Corpora has signed a broadcasting rights deal with Turner Asia-Pacific to air a Cartoon Network branded programming block on their national free-to-air channel, Trans TV. The new programming block aired for the first time today (17/09/2016) and will every Saturday and Sunday from 1pm.
The block features episodes of Adventure Time, We Bare Bears, The Amazing World of Gumball, Ben 10 and the 2016 reboot of The Powerpuff Girls. All episodes are dubbed in the local language – Bahasa Indonesia. Trans TV reaches over 200 million people in Indonesia and the addition of the block on Trans TV will increase the exposure of the Cartoon Network brand to new audiences and to gain potential Cartoon Network Southeast Asia viewers via pay-TV subscriptions.
From The Turner Asia-Pacific Press Release
Turner Asia Pacific has finalized a deal with Trans Media Corpora to air a dedicated branded block to its viewers on the leading national free-to-air television station, Trans TV.
The branded block will feature top original content from Turner’s flagship kids channel, including: Adventure Time, We Bare Bears, The Amazing World of Gumball and Ben 10. Viewers can also look forward to episodes of reimagined series, The Powerpuff Girls, which launched globally earlier this year.
Phil Nelson, Managing Director of Turner in Southeast Asia, said:
“Trans TV is one of the largest free-to-air networks and is part of a leading multi-platform media group in Indonesia. We are sure that this deal will help to increase Cartoon Network’s brand resonance locally. Dubbed in local language, this block will allow us to reach new audiences and grow the popularity of our original titles.”
Atiek Nur Wahyuni, Chief Executive Officer of Trans TV, said:
“Cartoon Network is the number one kids’ channel in Asia Pacific. We are pleased to deliver to the Indonesian kids and families quality programs that are proven and have been enjoyed by so many around the world.”
Trans TV is one of the leading free-to-air television station in Indonesia, currently reaching more than 200 million viewers across the country. Cartoon Network programming starts from September 17 onwards, every Saturday and Sunday from 1pm. All shows will be available dubbed in Bahasa Indonesia.
— TRANS TV (@TRANSTV_CORP) September 17, 2016