Cartoon Network USA Stop Bullying Speak Up October 2016
October is National Bullying Prevention Month in the United States and Cartoon Network USA has started its seventh annual anti-bullying campaign – “Stop Bullying: Speak Up” (known as Buddy Network in the UK and under other similar titles in other countries). As usual, the initiative will be about communication, friendship, inclusion and ways to prevent and stop bullying, a common problem among school kids.
Throughout the month, Cartoon Network will utilise the linear channel, VOD (Video on-demand), mobile apps and social media to spread positive messages and ways to help kids speak out against bullying.
Every Saturday during October, Cartoon Network will dedicate a special hour of programming at 3pm-4pm ET/PT, with episodes of The Amazing World of Gumball, Steven Universe, Clarence, We Bare Bears and Teen Titans Go! all focusing on the theme of friendship and teamwork. The programming will also be available through the main Cartoon Network app and on VOD.
Steven Universe creator – Rebecca Sugar has also contributed to Cartoon Network’s anti-bullying initiative. Rebecca has created a series of “Fearless Self Expression” videos which will start from Saturday 8th October. In this video series, Rebecca will teach kids ways to express themselves through artwork while also emphasising diversity, inclusion and speaking up against bullying, she will also be using social media to encourage active participation.
Rebecca Sugar also explains that self-expression can help you understand yourself and it helps others to understand you, self-expression can help you to defend yourself emotionally:
“Expressing yourself through art, writing, music, dancing and other activities is very healthy! Self-expression can help you understand yourself and help others understand you too. But putting yourself out there is scary. You could feel exposed. Someone could make fun of you. Speaking up is hard when what you have to say is very personal. How do you express yourself without fear? For ‘Stop Bullying,’ I’d like to speak up with a four-week strategy for fearless self expression! These are tips and tricks I use to keep drawing, even when I start to feel afraid.”
Cartoon Network’s StopBullyingSpeakUp.com website also provides anti-bullying advice to kids. On the site, kids can take the pledge against bullying.