Cartoon Network MENA Computer Coding Campaign With UAE Telco du
Cartoon Network MENA (Middle East and North Africa) is now working with du’s Young Programmers initiative. The Young Programmers initiative is similar to Cartoon Network USA’s STEAM initiative which mostly focuses on art, storywriting and programming using the Scratch Programming Language. Cartoon Network MENA has provided the initiative with graphical assets including character designs of The Powerpuff Girls (Blossom, Bubbles and Buttercup), using these assets, participants are able to make their own Powerpuff Girls themed mini-game. The Young Programmers platform is available online in Arabic and English. Last year, a total of 464,898 children participated in du’s initiative. du is a telecommunications provider operating in the United Arab Emirates, Cartoon Network MENA is also distributed on du’s IPTV service.
Samer Geissah, du’s vice president of innovation is pleased that they have partnered with Cartoon Network MENA to launch an interactive online tool to teach young people the basics of programming, which might lead to participants to consider software development as a career choice:
“Contributing to educational programs is a big part of du’s initiative to help the youth realise their greatest potential. We are pleased to have recently launched a platform with Cartoon Network Arabic, to offer our youth an interactive and fun online tool to learn coding through the Young Programmers campaign. We hope that this can be the start for many of the youth to learn coding and gain an interest to study it more on a professional level.”
Tarek Mounir, vice president and general manager of Turner for Turkey, Middle East, North Africa, Greece & Cyprus also commented:
“More and more, coding is becoming the ‘new universal language’ and playing a major role in shaping today’s kids. In the UAE, the discussion to introduce coding as an additional subject for primary school students has been gaining traction as the country’s vision to build a knowledge-based economy and drive innovation sits high on its agenda. The introduction of coding at an early age not only helps to encourage innovation in the advancement of technology but also creates a new generation of highly-skilled progressive thinkers.”