Cartoon Network At MIPTV 2017 Convention In Cannes, France
This week (03/04/2017 – 06/04/2017) was the MIPTV (Marché International des Programmes de Télévision, English: Television Programmes International Market) convention in Cannes, France, a major event in the television content market calendar. The MIPTV convention is an opportunity for broadcasters and content creators to promote their shows and to potentially sell broadcast rights to broadcasters.
Turner (owners of Cartoon Network and Boomerang) was present at the convention; promoting their programming for children and for general audiences, including productions from TNT and TBS in the United States as well as Cartoon Network Studios and Williams Street (Adult Swim). Two Cartoon Network Studios productions, in particular, have generated a lot of interest – The Powerpuff Girls and Ben 10. So far, rights for The Powerpuff Girls and Ben 10 have been picked by British children’s free-to-air channel, CITV, Gulli in France and Stan, a SVOD (Subscription Video on-demand) service in Australia. Disney Channel Germany and TV5 in the Philippines have purchased rights to air the new Powerpuff Girls series, while GMA in the Philippines has picked up the the rights to air Ben 10.
Other promoted programming from Cartoon Network other than The Powerpuff Girls and Ben 10 include Mighty Magiswords, The Amazing World of Gumball, Adventure Time, We Bare Bears and also Boomerang’s original series – The Happos Family. Adult Swim’s Rick and Morty, Robot Chicken and Samurai Jack were also promoted.
MIPTV also has a sister convention that runs in October called MIPCOM. MIPCOM has a side event called MIPJunior which is a major international children’s media industry convention.
From The Turner EMEA Press Release: Turner Programming Portfolio Enjoys International Sales Success
Turner has today revealed details of key shows from its extensive programming line-up to have been sold across international markets, as well as the strong slate of new and returning series that it will present at MIPTV 2017.
Following its recent surge in original content for TNT and TBS, TNT drama Good Behavior has been picked up by OCS (France), Telecom Italia (Italy), Fox (Finland), Cellcom and HOT (Israel), Stan (Australia), and NEON and SKY (New Zealand). The show is now available to audiences in more than 20 markets worldwide. Added to this, new TBS comedy Search Party has been sold to All4 (UK), OCS (France) and Cellcom (Israel), with other deals on the horizon. Both shows have been renewed for a second season.
From its kids’ portfolio, Cartoon Network’s two 2016 franchise revivals The Powerpuff Girls and Ben 10 are also generating significant interest from international buyers. To date, both shows have been snapped up by CITV (UK), Gulli (France) and Stan (Australia), while Disney Channel (Germany) and TV5 (Philippines) have picked up The Powerpuff Girls and GMA (Philippines) has picked up Ben 10.
Alongside these, Turner is also bringing a varied and exciting set of programming to MIPTV. This includes: new dramas 4 Blocks (from TNT Serie in Germany) and Will (TNT), the former having recently premiered at the prestigious Berlinale Film Festival and lined up for screenings at MIPTV (presented by series creator Quirin Berg) and Series Mania in France; new comedies I’m Sorry and Those Who Can’t (both truTV); Adult Swim’s hit animated series Rick and Morty, Robot Chicken and Samurai Jack; and kids’ series Mighty Magiswords, The Amazing World of Gumball, Adventure Time, We Bare Bears (all Cartoon Network) and first Boomerang Original The Happos Family.
Phil Nelson, Managing Director of Turner in the Southeast Asia Pacific region, said:
“This year, Turner can boast a sizeable slate of content with a spectrum across many genres. For our content partners operating linear or non-linear platforms, there’s really something that will appeal to almost any audience.”