Cartoon Network MENA Partners With MeMob For App Monetization

Cartoon Network MENA Partners With MeMob For App Monetization

Cartoon Network MENA Partners With MeMob For App Monetization

Turner MENAGC (Middle East, North Africa, Turkey, Greece and Cyprus) along with its current ad sales agency, ATL Media, have teamed up with MeMob (owned by Mediaquest) to represent mobile app ad sales in the region. Turner currently has 52 apps that are available for fans living in the region, with a total of more than four million downloads between January and April this year. Top downloaded apps include We Bare Bears’ Free Fur All with 934,000 downloads and The Powerpuff Girls’ “Glitch Fixers” with 722,000 total downloads. According to a 2016 Kids Compass study from Turner, kids are increasingly using smartphones and tablets as a method to access entertainment such as apps and games, 62% of children use smartphones and 56% use tablets, the popularity of Cartoon Network’s mobile games has made it worthwhile for Turner to consider mobile advertising as an extra revenue stream.

Along with its existing agreement with ATL Media, Turner already offers advertising on Cartoon Network Arabic’s digital services, including social networking sites and websites.

Tarek Mounir, vice president and general manager Turkey, MENA, Greece & Cyprus made this statement regarding the mobile advertising deal:

“As a leader in the children’s entertainment industry, Turner is always striving to reach fans beyond the traditional viewing experience by continuously delivering innovative and creative content that is not limited to a single channel. Our agreement with MeMob, the experts in mobile ad sales, provides an opportunity for our clients to communicate creatively through our mobile applications. As we are constantly working to keep an up-to-date eye on the latest trends in technology, we recognized the need to go mobile and reach audiences in a new and creative way through Cartoon Network’s apps, following global standards to produce and select child-friendly content. As part of our efforts to cater to a highly tech-savvy generation, this is a natural evolution of our current ad sales offering, helping us deliver a fully integrated 360 approach”

Rosy Kachouh, general manager of Dotmena and MeMob also added:

“It is with great enthusiasm that we have partnered with Turner and ATL Media. Gamification is a big business online and Turner has gone far in mastering it. Our team will help Turner monetize their gaming mobile apps through our regional presence and digital advertising expertise.”

ATL Media’s representative, Mukund Cairae said:

“We will continue to represent Turner across all other products in the Mena region and are excited about the new partnership and its growth prospect for Turner. We are thrilled that they will be offering a new and unique way to reach consumers.”

https://www.tradearabia.com/news/MEDIA_326917.html

Cartoon Network Live Performance Tour Coming Soon To Europe, Middle East And Africa

Cartoon Network Live Performance Tour Coming Soon To Europe, Middle East And Africa

Cartoon Network Live Performance Tour Coming Soon To Europe, Middle East And Africa

Cartoon Network Enterprises EMEA (Europe, Middle East and Africa) and the Middle East division of Live Nation (the largest live event entertainment company in the world) has partnered up to bring Cartoon Network’s famous cartoon characters to the stage in a live tour which will visit numerous cities in the Europe, Middle East and Africa region. Cartoon Network Live! will feature characters from Ben 10, The Amazing World of Gumball and The Powerpuff Girls. The live stage production follows the story of a scientist named Kelvin Gizmo, who takes the audience into the world of Cartoon Network which is under-threat by an evil robot named Zarr, the live performance will take its audience to Elmore, Townsville and the Land of Ooo where Kelvin will team up with Cartoon Network’s heroes to stop Zarr’s evil plans.

Cartoon Network Live! will have an award-winning production team, the live performance will be directed by award-winning director and choreographer Bart Doerfler, known for his work on The Wizarding World of Harry Potter at Universal Studios Hollywood, and for his work for The Walt Disney Company, The Ringling Brothers Barnum & Bailey Circus, Holiday On Ice and Dreamworks. The creative team will also include Stephen Emmer (Musical Director), Cynthia Nordstrom (Costume Designer), Jan Kortbeek (Lighting Designer) and Marinus de Graaf (Set and Projection designer).

From The Live Nation Press Release via Thomson Reuters Zawya: Live Nation Middle East and Cartoon Network EMEA team up and produce spectacular new live show: Cartoon Network Live!

Live Nation Middle East and Turner’s Cartoon Network have announced that they are producing a new live stage production called Cartoon Network Live! The brand new live show will be touring to various cities across Europe, the Middle East and Africa.

Cartoon Network EMEA and Live Nation Middle East proudly present Cartoon Network Live!, featuring Cartoon Network’s most popular heroes from Ben 10, The Amazing World of Gumball, Adventure Time and The Powerpuff Girls, in an interactive and spectacular stage production for kids aged 5+.

In Cartoon Network Live! Kelvin Gizmo, scientist extraordinaire, takes us into the world of Cartoon Network which is under threat of Zarr, the evil robot. We travel through the Land of Ooo, the city of Townsville and Elmore and meet their famous inhabitants. With them, and the help of the audience, Kevin Gizmo will hopefully be able to stop Zarr and his evil plans.

The production brings together an international, award-winning creative team to ensure a quality family entertainment stage show for audiences of all ages. The show is directed by award-winning director and choreographer Bart Doerfler, known for his work on The Wizarding World of Harry Potter at Universal Studios Hollywood, The Walt Disney Company, The Ringling Brothers Barnum & Bailey Circus, Holiday On Ice and Dreamworks. Besides Bart Doerfler, the creative team consists of Stephen Emmer (Musical Director), Cynthia Nordstrom (Costume Designer), Jan Kortbeek (Lighting Designer) and Marinus de Graaf (Set and Projection designer).

Michel Boersma, Senior Vice President Family Entertainment and Theater at Live Nation Middle East added “We are very excited to work together with Cartoon Network, who have trusted us with creating this exciting and spectacular multi-brand show. Cartoon Network Live! will feature, for the very first time, all the familiar and beloved Cartoon Network characters, together in one live stage show. Live Nation always strives to bring fans closer to their idols and with this Cartoon Network Live! we will be doing just that!”

Maria Rosaria Milone, Senior Director, Category Management & Agent Markets, Cartoon Network Enterprises EMEA commented: “Creating interactive and immersive brand experiences provides not only kids but their entire family with new and exciting ways to engage with our shows and characters. Throughout the development of this production, Live Nation have matched our passion and ambition to bring Cartoon Network’s iconic brands to life, and we can’t wait to see the fan reaction to this fantastic new live show when it comes to their city.”

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Artist Nation Management and Live Nation Media & Sponsorship. For additional information, visit http://www.livenationentertainment.com

https://www.zawya.com/mena/en/story/Live_Nation_Middle_East_and_Cartoon_Network_EMEA_team_up_and_produce_spectacular_new_live_show_Cartoon_Network_Live-ZAWYA20170629062906/

http://www.licensing.biz/news/read/cartoon-network-live-heads-to-the-stage/046135

Dorothy And The Wizard Of Oz Premieres On Boomerang USA’s Streaming Service

Dorothy And The Wizard Of Oz Premieres On Boomerang USA's Streaming Service

Dorothy And The Wizard Of Oz Premieres On Boomerang USA’s Streaming Service

The latest animated show from Warner Bros. Animation – Dorothy And The Wizard Of Oz has premiered on Boomerang’s subscription video-on-demand streaming service in the United States. The new show follows Dorothy and her friends – Scarecrow, the Tin Man and the Cowardly Lion and her dog – Toto on their adventures in a magical place somewhere over the rainbow called the Land of Oz – a place of filled with dragons, monkeys and of course, witches, but luckily, Dorothy has her magical ruby slippers to help her out.

The first thirteen episodes are now available on the streaming service, the episode entitled “Beware the Woozy” is free to watch (for users within the United States only). The show’s titular character – Dorothy is voiced by Kari Wahlgren, who’s originally from Kansas just like Dorothy, she also voices Mina in Bunnicula and Shannon in the upcoming series from Cartoon Network – OK K.O.!: Let’s Be Heroes.

https://www.boomerang.com/shows/dorothy-franchise/series/dorothy-series