Cartoon Network Asia Pacific Launches Computer Programming Learning Initiative
Today (12/07/2017), Turner Asia-Pacific has launched its Cartoon Network themed computer programming learning initiative called “Code the Future with Cartoon Network”, where young students will learn the basics of computer programming using fun and interactive methods. The new initiative is similar to Cartoon Network USA’s partnership with the Scratch Foundation, the organisation behind the Scratch programming language, a simplified programming language designed specifically for children and for people who have never coded before.
The scheme has launched in the Philippines first and is part of a wider campaign in the region to introduce coding to school children across Asia. Cartoon Network’s coding initiative also includes an in-school adventure camp, a young ambassador initiative and a website full of coding tutorials and videos from Cartoon Network. The campaign will also use the Scratch programming language, which will provide easy access for anyone who wishes to create and share their interactive stories, games and animations. Schools are now focusing more on STEAM (Science, Technology, Engineering, the Arts and Mathematics) subjects, and the new initiative from Cartoon Network will integrate well into the school curriculum.
Code the Future workshops will start in July at 10 different schools in the Manila Metropolitan area, at the workshops, kids aged between 8 and 10 years old will learning the fundamentals of coding, with the use of Ben 10, Adventure Time, The Powerpuff Girls and We Bare Bears graphical assets and tutorials. Students will gain an understanding of planes of movement, conditional thinking and animation.
Turner has signed up two young and talents coders in the Philippines to take part in the Code the Future campaign – Nico Jorge and Faith Khoo, Nico creates and plays his own games for enjoyment and Faith develop games for school projects, both will help to teach kids how to code. According to Turner’s New Generations 2017 survey it was revealed that 57% of kids in Manila aged between 4 to 14 learnt coding in schools with 87% of them enjoying the subject. Cartoon Network is the leading international children’s television channel in the Philippines and the greater Southeast Asian region.
From The Turner Asia-Pacific Press Release: Coding A Brighter Future For Asia: Turner’s Cartoon Network Launches Initiative To Encourage Kids Programming
Turner Asia Pacific today announced the launch of its “Code the Future with Cartoon Network” program where students learn the basics of computer programming in a fun and interactive way.
With a Philippines-first launch, the scheme is part of a broader, regional campaign to introduce coding to school children in Asia. It includes an in-school adventure camp, a young ambassador initiative and a website packed with coding tutorials, videos and concepts from Cartoon Network, a brand known for its ability to connect with kids and fans across multiple touchpoints.
The campaign uses a free programming language and online community that provides easy access for anyone who wants to create and share interactive stories, games and animation. Its launch comes at a time when this technical life skill gains importance in schools that are increasingly emphasising Science, Technology, Engineering, the Arts and Mathematics (also known as STEAM).
“Coding is where tech, engineering and the arts all converge, and has become vitally important for this current generation of plurals,” explains Vishal Dembla, Turner’s Southeast Asia General Manager. “Through this initiative, Cartoon Network will equip children – via a hugely fun and colorful method of instruction – with an essential tool that can open up many doors.”
To kick off, the three-month Code the Future workshops starts in July at 10 different Metro Manila schools. There kids aged 8-10 will learn the fundamentals of coding from Cartoon Network’s shows Ben 10, Adventure Time, The Powerpuff Girls and We Bare Bears. Students will come away with an understanding of planes of movement, conditional thinking, and how to create animated sprites and characters.
Turner has also enlisted the help of two young and talented Filipino coders to take part in the campaign and Code the Future. Nico Jorge is passionate about creating and playing games, while Faith Khoo develops games for school projects, and both are motivated to help the community by teaching kids how to code.
Turner’s New Generations 2017 survey revealed that 57% of Manila-based kids aged 4-14 learnt coding in schools with 87% of them enjoying the subject. Cartoon Network dominates the kids space in the Philippines, hosting regular branded events, developing games and apps for local fans, and continues to be the leading international kids channel on TV.*
* Data Sources: Turner’s New Generations Survey 2017 – Philippines. Kantar Media (Philippines), Year to Date 2017; Local Kids Targets; Ranking among Kids Channels.