Cartoon Network UK Rebranded Today 21st July 2017
To mark the start of summer school holidays in most parts of the UK today (21/07/2017), Cartoon Network UK has given the channel a new fresh look, the channel is now using the “Dimensional” graphics package which was developed by Bent Design Lab in the United States and has since been rolled out to different versions of Cartoon Network around the world, however unlike other international versions that have a mixed Check It 3.0/4.0 and Dimensional look, the UK rebrand is a full one.
Cartoon Network UK has adapted the rebrand package to their channel, this includes making Later/Next/Now bumpers and all logo animations have been re-textured to include the new branding or replaced with Dimensional’s zoom animation. The Later/Next/Now bumpers now have a different continuity announcer and the on-screen DOG (Digital On-screen Graphic) has moved slightly more to the right this morning.
The bumpers and idents include sliding CGI and stop-motion animations of 2D, 3D and real-life models either representing Cartoon Network’s famous characters or random shapes and objects (anything from squiggly lines, eyeballs and doughnuts) in separate 3D room-like boxes. Some next bumpers also include a 2D character from each show with a different saying, this includes Ice Bear and Panda for We Bare Bears later and next bumpers and Richard Watterson for The Amazing World of Gumball. Some elements from previous Check It branding packages such as fonts and the CMYK colour scheme have been incorporated into Dimensional.
Continuity of Cartoon Network UK’s new presentation: